The Thomas Blog

Business Tips

Ways Manufacturers Are Marketing To Prospects Searching For Critical Goods (With Examples)

Businesses are finding success by shifting their sales and marketing messaging to match what is going on in the economic and social climates. These days more than ever, it’s important for businesses to keep their communication to customers and prospects clear and consistent.

Many manufacturers operating during the COVID-19 crisis have come up with creative ways to adjust their messaging to address their customers' immediate questions, needs, and concerns. Let’s see some examples of how manufacturers and industrial companies today have shifted their marketing messaging and lead generation efforts.

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manufacturing during economic downturn
Manufacturing and Industrial

Continue To Promote Your Manufacturing Business During An Economic Downturn

Many companies worry about how their business will fare in bad economic conditions, but sometimes opportune outcomes stem from times of economic uncertainty — especially for manufacturers.

With seemingly difficult economic conditions on the horizon, there are plenty of indicators that can seem at odds with one another. Recently, the stock market had its worst week since 2008 while sourcing activity for North American suppliers on Thomasnet.com saw record-breaking numbers. Based on a Coronavirus Impact survey conducted this month, over half of the manufacturers surveyed are ‘likely to extremely likely’ to bring production and sourcing back to North America and 47% of U.S manufacturers report they are now seeking domestic sources of supply — likely the reasons for sourcing surge.

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Manufacturing and Industrial

Challenges And Opportunities In Private Label Manufacturing

Businesses and individuals everywhere are in some way experiencing the effects of the coronavirus (COVID-19) outbreak. For some small companies, the virus-related shortages in cleaning supplies and sanitizers have boosted private label brands sales. With more consumers concerned for their health, demand in niche brands and private labels for organic supplements have also spiked.

While there are more opportunities for growth for private label manufacturers due to recent global health concerns, what challenges are these companies generally facing and how can they continue to outperform competitors?

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man reading manufacturing newsletters on tablet - manufacturing newsletters
Business Tips

7 Manufacturing Newsletters To Subscribe To Today

Most of us are already bombarded with sales notifications, internal back-and-forths, and did-I-really-sign-up-for-this marketing emails in our inboxes.

But with the global COVID-19 outbreak affecting U.S. manufacturers, shipping and logistics, and local communities, it's important to stay up to date on what's happening in the industry to continue to grow your business. Email newsletters make it easy to do so.

There are plenty of trade and niche business publications you can seek out, but we've put together a list of broad market industry and manufacturing newsletters to help you stay in the loop — check them out below.

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Business Tips

Optimize Safety In Industrial Operations To Drive Productivity & Revenue

Safety in the workplace is a serious matter — especially in industrial operations. In physically demanding and/or high-risk industries like many industrial operations, the implications of such injuries can be disastrous.

The latest U.S. Bureau of Labor Statistics data shows there were more than 5,200 fatal workplace injuries across all sectors, in addition to more than 3 million total recordable cases of non-fatal work-related injuries and illnesses in 2013.

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r&d budget manufacturing
Business Tips

How to Innovate Without Blowing Your R&D Budget

In 1998, Steve Jobs told Fortune, “Innovation has nothing to do with how many R&D dollars you have.” Jobs believed that throwing money at a problem should not be the answer. Creativity and genuine genius should win out. And whether you’re a pharmaceutical and software company with a large budget for research and development or a custom manufacturer with considerably less, a budget is still a budget.

So here are a few tips to help you spearhead innovation without blowing your R&D budget.

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business process management with team
Business Tips

What Is Business Process Management: For Industrial Companies

Industrial processes have to be precise. Any error, from a disrupted link in a supply chain to a faulty step in the manufacturing process, could significantly drop the quality of your delivered goods or service. 

With a highly competitive environment, mistakes are intolerable. 

Mistakes and errors are rife when your industrial business does not have a set of documented steps for every business operation. This is where business process management comes in. 

In this blog, we will explore what business process management is, and how it can be used to reduce errors in all of your business procedures. This includes procedures such as using Thomasnet.com to source suppliers, to the factory floor operations, right through to the end of your supply chain with product/service delivery and marketing. 

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shutterstock_1801344
Manufacturing and Industrial

Challenges And Opportunities In The Aerospace Industry

The aerospace and defense industry is a major source of innovation and technological advancements. It plays a critical role in national defense, enables safe and efficient air travel, increases communication and the dissemination of knowledge, and contributes to increased consumerism and the globalization of supply chains.

Since the Wright Brothers' first powered flight in 1903, the aerospace industry has had an enviable record of achievement. From transforming modern transportations to landing a man on the Moon — it's no surprise the American aerospace industry's positive track record and strength makes it one of the largest contributors of employment in manufacturing. So what are some of the challenges this group faces?

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factory-colleagues
Business Tips

The Last Phase Of Inbound Marketing: Keeping Your Customers Happy

Buyers often encounter different challenges every day, and each phase of the buying process has opportunities (using inbound marketing!) for suppliers like you to position yourself as the best partner. 

Inbound marketing is defined as the data-driven approach to marketing that attracts people to your brand, engages them, and converts them to lasting customers. The approach is multi-channel and accounts for where people are, and how they want to interact with you using the main driver of quality content. It allows you to bring visitors into your site through various forms of channels like blogs, email marketing, and social media.

Unfortunately, a lot of marketers don’t even consider this last element of inbound marketing after the sale is made. That phase — customer delight — is perhaps one of the most important of all.

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

See which buyers are searching Thomasnet.com for the products & services you specialize in.

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

Get Guide