From Cold Calls to Qualified Leads: Using PPC Data to Fuel Sales Success
For industrial suppliers, the pursuit of qualified leads can be challenging and time-consuming. Many sales teams still lean heavily on cold calls — a tedious, low-conversion strategy that often results in wasted effort and flat-out rejection. But what if you could replace those fruitless hours of phone calls and emails with a stream of "warmed up" leads, complete with data on their interests and needs?
This is where pay-per-click (PPC) advertising and the actionable data it provides can change the game. By adopting a performance-based approach, you can stop paying for simple visibility and instead pay for genuine interest, ensuring your sales team only engages with prospects who have already demonstrated a clear need for your products or services.
3 Tips to Stay Ahead of Tariffs for Holiday Procurement Planning This Year
With global tariffs continuing to shift, it’s smart to get a head start on end-of-year planning and know what your options are when it comes to sourcing and shipping. Here are three tips for making sure this holiday season runs smoothly.
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Industrial Icons: IMC Highlights the Value of Its Services with a Thomas Marketing Program
Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years.
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Thomas Promotes U.S. Manufacturing by Connecting Industrial Buyers and Suppliers
Supply chain reshoring and the growing number of sourcing options for industrial buyers have led to new and evolving challenges for U.S. manufacturers. With more options than ever before, buyers can feel overwhelmed when searching for suppliers that meet their needs, while suppliers need a way to differentiate their offerings and stand out from the competition. Thomas has been helping industrial buyers with supplier discovery for 127 years, forging connections that drive U.S. manufacturing forward.
Here’s how Thomas’ services and solutions simplify procurement and support business growth.
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How to Find U.S.-Based Suppliers
American manufacturers have increasingly been looking to optimize their production and sourcing processes by bringing them closer to home. These reshoring efforts involve moving production or shifting sourcing from overseas back to the U.S., which can reduce shipping costs, shorten lead times, improve sustainability and help companies avoid supply chain issues brought on by geopolitical uncertainties and sheer distance.
When it comes to reducing reliance on foreign supply chains, many companies have been shifting business away from China. Imports from China declined by 20%, or $105 billion, in 2024, according to the 2024 Reshoring Index from global management consultant Kearney.
Apple is among the prominent manufacturers that have moved business away from China. The technology company’s suppliers have spent an estimated $16 billion to shift production away from China to India, Mexico, Vietnam, and the U.S.
In addition to companies reshoring, there are a growing number of initiatives in the U.S. aimed at building up domestic supply chains for products ranging from rubber to batteries.
