![Aerzen Amplifies Its Brand and Reaches the Right Audience With Thomas [collage of Aerzen products]](https://blog.thomasnet.com/hs-fs/hubfs/ACECO%20Still_18.jpg?width=400&name=ACECO%20Still_18.jpg)
Industrial Icons: American Crane Teams With Thomas for Recruiting, Setting Up a Shopify Store, and More
Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years.
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A Six-Figure Order and a Runway for Growth: How Thomas Helps OSE Optics Connect With the Right Customers
When OSE Optics needed to enhance its brand narrative and boost name recognition to drive
Read More »![Aerzen Amplifies Its Brand and Reaches the Right Audience With Thomas [collage of Aerzen products]](https://blog.thomasnet.com/hs-fs/hubfs/Aerzen%20PD%20Blower%20-%20Hybrid%20Compressor%20-%20Turbo%20Blower.jpg?width=400&name=Aerzen%20PD%20Blower%20-%20Hybrid%20Compressor%20-%20Turbo%20Blower.jpg)
Industrial Icons: Aerzen Amplifies Its Brand and Reaches the Right Audience With Thomas
Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years.
Read More »
How to Find US-Based Suppliers
American manufacturers have increasingly been looking to optimize their production and sourcing processes by bringing them closer to home. These reshoring efforts involve moving production or shifting sourcing from overseas back to the US, which can reduce shipping costs, shorten lead times, improve sustainability, and help companies avoid supply chain issues brought on by geopolitical uncertainties and sheer distance.
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Industrial Icons: Valmont Coatings Reaches a Range of Marketing Segments With the Help of Thomas
Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years.
Read More »![Optimize Your Website for AI Search [Image: hands typing on a laptop]](https://blog.thomasnet.com/hs-fs/hubfs/shutterstock_2661253095.jpg?width=400&name=shutterstock_2661253095.jpg)
How to Optimize Your Website for AI Search
For as long as people have been turning to internet search engines for answers to their questions, search engine optimization (SEO) has been an important part of any business’ marketing strategy. For industrial suppliers, having strong SEO can help connect you with buyers who are looking for the products and services your company offers. SEO remains a crucial component of the marketing playbook, but the increasing use of AI platforms for search and discovery is transforming the landscape.
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Industrial Icons: Wilke Enginuity’s Partnership With Thomas Spans Decades and Generations
Thomas has been connecting industrial buyers and suppliers for more than 125 years. The Industrial Icons blog series celebrates the longtime customers who have grown their businesses with Thomas and the marketing and advertising solutions that have evolved along with them over the years.
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From Cold Calls to Qualified Leads: Using PPC Data to Fuel Sales Success
For industrial suppliers, the pursuit of qualified leads can be challenging and time-consuming. Many sales teams still lean heavily on cold calls — a tedious, low-conversion strategy that often results in wasted effort and flat-out rejection. But what if you could replace those fruitless hours of phone calls and emails with a stream of "warmed up" leads, complete with data on their interests and needs?
This is where pay-per-click (PPC) advertising and the actionable data it provides can change the game. By adopting a performance-based approach, you can stop paying for simple visibility and instead pay for genuine interest, ensuring your sales team only engages with prospects who have already demonstrated a clear need for your products or services.
3 Tips to Stay Ahead of Tariffs for Holiday Procurement Planning This Year
With global tariffs continuing to shift, it’s smart to get a head start on end-of-year planning and know what your options are when it comes to sourcing and shipping. Here are three tips for making sure this holiday season runs smoothly.
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