The Thomas Blog

Manufacturer's Guide To Marketing And Driving Website Traffic
Business Tips

The Manufacturing Leader’s Step By Step Guide To Driving Website Traffic

Driving qualified buyers to your website is critical to increase interest, drive leads, and grow your business. As you probably know, a page-one result on Google doesn’t happen right away — just because the content is online doesn’t mean traffic will immediately visit the page. There needs to be a strategy behind each content piece for effective promotion. If you want quality website traffic to bring you better business opportunities, there are several cost-effective ways to supplement your ongoing strategy of getting your business found online. 

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why companies need content marketing
Content Marketing

Why Industrial Companies Need Content Marketing

To understand why content marketing is important to manufacturers, OEMs and distributors, let’s first examine the complete picture of the modern industrial buying process.

Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport in person.

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News Highlight

New Suppliers on for June 2020

Even with the more than half million US and Canadian suppliers across®, we continue to add details on hundreds of businesses each month. Our team of content experts added 800+ new companies over the month of May, including a turf cleaner, a stained-glass window restorer, and a sign company pivoting to product PPE. We're including the details here on ten of our favorites. 

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effective content online for manufacturers b2b
Content Marketing

How To Create Effective Content For Industrial Companies

You’ve likely heard it before, but we’ll say it again: Content is king.

Even in the manufacturing and industrial space — where relationships and word-of-mouth referrals kept companies going for so long — content marketing is part of an effective strategy to drive high-quality leads and dream customers to your website.

Creating effective, strong content and engaging prospects is so essential to businesses that there are numerous books, webinars and entire conferences dedicated to getting marketing and sales professionals from across the globe up to speed.

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Easy video advertising
Video Marketing

Video Marketing For Industrial Companies (With Examples)

Content marketing isn’t all about writing — today’s consumers and B2B buyers are on all channels, all the time. This means a sizeable portion of your target audience is on Facebook, Instagram, LinkedIn, YouTube, and other video-friendly platforms at some point during the day, and if you aren’t trying to reach them there, your marketing strategy will most certainly fall flat.

In today’s marketplace — and most especially due to travel restrictions from COVID-19 — a dominant online presence is key to establishing a strong, recognizable, trusted brand within your own industry and staying ahead of competitors. Many manufacturers are investing in video marketing to show prospects a tour of their factory to connect with more customers.

With that in mind, this blog will help manufacturers like you develop a quality, cost-effective video marketing program that helps them demonstrate leadership and promote your products and services to your customers.

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers