The Thomas Blog

How To Sell Industrial Products In A B2C World

The online product sourcing landscape has changed. B2B consumers are no longer satisfied with data buried in catalogs and PDFs.

Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement is driving companies to invest in digitized catalogs and create a complete digital customer experience for online prospects.

How can B2B businesses, manufacturers, and industrial companies shift their current online strategies or elevate their existing lead generation efforts to sell their industrial products more effectively?

Thomasnet.com® Buyer Experience Updated with Thomas Account Features

At Thomas, we understand that having an easy way to search, evaluate, and connect with top suppliers is key to getting your job done. After speaking to thousands of industrial professionals, we are excited to launch the new Thomas Account to meet your sourcing needs. Thomas Account is equipped with a suite of free and powerful sourcing tools that make supplier discovery a breeze, plus an intuitive dashboard to help you organize important information, including ways for you to manage your data and privacy settings.

 

Reshoring Is Creating Opportunities For North American Manufacturers

Why are reshoring efforts accelerating?

With the ongoing COVID-19 pandemic and heightened global trade tensions, companies in North America are working to reshore and find more localized supplier partners to create resilient supply chains. For manufacturers, service companies, and distributors in the United States & Canada, this means there will be an increase in the number of opportunities that become available in the form of supplier evaluations from new buyers.

How To Become A Private Label Manufacturer

We hear from our manufacturing customers that they want to break into a new industry or find a hidden market. But without finding out what the Total Available Market is, you could be going after something that’s not there. Luckily for those looking to tap into the private label industry, there’s an opportunity for growth. Demand from buyers seeking private label manufacturers has grown 45% on Thomasnet.com YoY/QoQ/MoM.

Suppose you’re planning on extending your services to private labeling and targeting industries that use private labels. How can you drive growth, through both new business and growth of existing customers?

For Manufacturers: How To Differentiate Yourself From Competition

The primary goal of an industrial content marketing strategy is to get your company noticed and grab the attention of potential customers. To do that, you have to differentiate yourself. But, of course, your competition is trying to accomplish the exact same thing. So with everyone striving to stand out, how do you actually get that done? You need the right approach to digital marketing, and you need to tailor your efforts to match your unique goals and needs. But what does that entail?

Ways To Increase Clicks On Your Manufacturing Website

It’s no secret that your website is the most important aspect of your lead generation strategy. But are you taking the time to continually optimize its pages and features?

Studies show that we have less than 15 seconds to make a good first impression with our website visitors.

If your website’s headline, call-to-action, or even its color scheme doesn’t hit all the right notes, your prospects will simply find a website that does — which, unfortunately, could be your competitor’s. While you may rely on your products or services to close the sale, your website design should leads prospects to the beginning of that sales journey. 

9 Elements Of An Effective Website Design

When it comes to industrial marketing, first impressions are incredibly important. You need to instantly build trust and credibility with potential customers, lest they take their business elsewhere. That's why updating and maintaining your manufacturing website is so critical — it's often the first point of interaction buyers have with your company. 

New and Noteworthy Categories on Thomasnet.com for August 2020

No matter what circumstances affect industry, no force can stop our sector's innovation. This month's crop of new headings includes products born of the pandemic like contact tracing software, as well as older trends that continue to grow despite the pandemic, like private label cosmetics. We’ve chosen our 15 favorite new categories added over the month of July to explore with you.

New Suppliers on Thomasnet.com for August 2020

Our newest companies added during the month of July build on a lot of recent innovations and developments: their offerings range from ocean-based green energy to augmented reality training to COVID-19 tax break help. Want to find out more? We've sorted through them all to bring you our ten favorites below.