The Thomas Blog

How To Use Google Docs, Slides, & Sheets to Enhance Your Marketing Strategy

Word documents, slide decks, data spreadsheets. What do these things have to do with industrial marketing? You might be surprised.

If you’re in charge of content marketing for your business, chances are you’re writing a lot of the copy in Word documents, presenting your ideas from slide decks, and analyzing data with spreadsheets.

The Marketing Conferences You Should Attend In 2019

As the year begins, industrial companies are beefing up their marketing plans and mapping out goals for 2019. To be successful, you must be aware of the latest technology and trends that will help your business grow, and marketing conferences can be a huge help.

Not only do these "meetings of the minds" help keep marketers up-to-date on the latest innovations, but they provide a valuable opportunity to network and commiserate with others in the field. 

Display vs. Search vs. Social Ads vs. PPC in Paid Advertising

Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. 

However, if you're new to paid advertising, it's important to know that there are several disciplines that fall underneath this umbrella. Understanding the differences and figuring out which industrial paid strategy will work best for your company isn’t always easy or straightforward. We’ll explore the advantages and disadvantages to each below.

8 Manufacturing Content Marketing Ideas (With Examples!)

So you’ve realized that your old traditional and digital marketing business tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website. 

Now what?

Well, now comes the hard part — you’ll need to create content that your prospects actually want to read. Don’t panic. While this can seem like a big undertaking, understanding the inbound marketing funnel can make this process a lot more manageable — not to mention a lot more effective. Let’s take a look.

10 Reasons Why Nobody Is Reading Your Emails

When it comes to your industrial marketing strategy, well-thought-out email marketing campaigns must be a part of your approach. 

If you’re not getting the engagement you want from your email marketing campaigns, it’s time to reevaluate your tactics. Below are 10 common mistakes you may be making with your industrial marketing emails.

Where to Turn for Content Marketing Inspiration

Coming up with perfect content marketing ideas for manufacturing companies can often be difficult. But, if you know where to look for inspiration, ideas are actually everywhere. Below are some tactics to help you and your team find success in content marketing for industrial companies. 

Email Marketing Do’s And Don’ts

In today’s increasingly digital landscape, email marketing is one of the best ways to remain top-of-mind with existing customers while gaining traction with potential leads. Smart email marketing tactics not only allow you to grow brand awareness, they also help spread the word about your content offerings and company news.

When Was the Last Time You A/B Tested Anything on Your Site?

When was the last time you A/B tested your website? Was it last month? Last year? Never? Continuous iteration is important for driving improvements on industrial websites. Growth-driven design is made possible by the data collected through A/B testing.

Never Trust a Marketing Agency that Tells You…

When searching for a manufacturing marketing agency to work with, it’s important that you ask all the right questions to determine if the relationship is a good fit for your business. It’s just as important that you weed out the bad answers you receive.