The Thomas Blog

New Suppliers on Thomasnet.com for September 2021

Under the new $3.5 trillion US Infrastructure Bill, a total of $83 billion has been budgeted for the Commerce Committee. This amount is intended for investments in the technology, transportation, and manufacturing spaces, amongst others. At Thomas, we have many suppliers who have been powering these important sectors. Feel free to check out our newest suppliers that have been added onto our platform below.

Digital Customer Experience Trends Manufacturing Leaders Are Embracing In 2021

Engineers, procurement managers, and MROs face many challenges in their jobs. Navigating a supplier’s website to find the information or support they need to make a purchase decision shouldn’t be one of them. These B2B buyers have become used to excellent digital experiences from the brands they engage within their personal lives, and they are bringing those exact expectations to the workplace as they evaluate potential suppliers for their companies.

How To Get Started With An Industrial Marketing Strategy

Digital industrial marketing drives customers to your business’ products and services through coordinated design, content, social media, and SEO tactics. Many manufacturing and industrial companies may think that digital marketing would be more suited toward consumer goods and B2C than the industrial space, but that's not the case. With the digital transformation of sales and marketing, successful B2B companies see marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.

In fact, most industrial manufacturers are practically already set up for a marketing campaign — they just don’t know it yet. Here's how to get started.

7 Ways To Increase Sales For Your Manufacturing Business This Year

Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales for your manufacturing company this year.

In combination with a long-term marketing strategy, these quick tips can go a long way in getting new leads and increasing sales for your manufacturing business.

Industrial Marketing Content: Ideas To Continue Success After Your First Campaign

Investing in original, quality content creation is essential to website success and high-quality lead generation. If you’ve completed your first content marketing campaign and are looking for more industrial marketing content ideas to take your lead generation strategy to the next level, check out the below tips.

The Ultimate Guide To A 2021 Marketing Strategy For Manufacturing Companies

Marketing isn't a new practice (actually it has been around for centuries) but for some companies in the industrial space, there is still an opportunity to completely embrace its effectiveness — especially online.

For the manufacturing industry, marketing is a crucial part of the business that touches prices, product, and sales. So it’s important to understand how to use marketing for your business’ success if you: 

• Want to get more customers
• Want more high-quality leads
• Are interested in increasing revenue
• Are looking to expand your business into new markets.

In this blog, we’ll break down everything you need to know about beginning an inbound marketing campaign and strategy of your own with additional marketing resources for deeper dives along the way.

12 Tips For Growing Your CNC Machining Business

Starting a new business can be a challenging endeavor, especially for entrepreneurs entering a crowded market with large, well-established competitors already in place. As the manufacturing industry experiences shifts in how it operates, how can CNC machining businesses secure contracts and grow within the industry despite today's challenging obstacles?

Here are some tips and suggestions for small CNC machine shops to continue growing their businesses.

Interactive Graphic Website Examples For Manufacturers

Content marketing is a key component of any industrial marketing plan. But suppose you want to step up your engagement from the usual content marketing types like blogs or eBooks. In that case, you may want to consider supplementing your efforts with interactive graphic website examples.

SEO For Manufacturers And Industrial Companies In 2021: Is SEO Worth It?

For many manufacturers and industrial companies, search engine optimization (SEO) is still shrouded in mystery. It’s understandable — the rules and “best practices” are ever-evolving, shifting constantly as new technologies and trends come and go. It’s no surprise, then, that there are a lot of misconceptions surrounding SEO.

So if you're new to the digital marketing world, let's take a step back to the basics of SEO and help you understand its worth to manufacturers and industrial companies.