Let’s say a manufacturing firm needs a new supplier. One of the first places they’ll go is the Internet. They enter some keywords, and Google or another search engine returns a list of results; this is an organic search.Read More »
Have you heard about the latest trend in B2B marketing, the new approach all the cool kids in the industry are talking about?
Account Based Marketing, or ABM, is an approach to marketing that concentrates sales and marketing resources on a specific set of targeted accounts.
The idea is to clearly define the clients you want, then launch campaigns tailor-made for each of them rather than going broad.Read More »
Whether you are just starting with email marketing or you have some experience sending marketingemails, you have probably asked yourself about the types of communications you can send out.
Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel? What about email digests?Read More »
The manufacturing industry is one of the pillars of the American economy. It employs more than 12 million workers, accounting for about 9 percent of the entire U.S. workforce.
Therefore, a strong, growing manufacturing industry not only benefits the people and companies within it, but the entire country as well.Read More »
Over the past several years, many U.S. manufacturers have moved operations offshore in order to reduce labor costs and bring jobs closer to their raw material sources. Although this can be anefficient way of increasing profits, it does come with its drawbacks — more complex supply chains, delivery issues, culture and language barriers, and long distances to operations, to name a few, making it hard to keep track of jobs and quickly address issues as they arise.Read More »
In today’s increasingly digital world, there are numerous ways for manufacturing companies to reach potential buyers; emails blasts, eBooks, blog posts, social media, and even SMS texts can all be used to connect with target audiences and increase brand awareness. But before embarking on any of these efforts, it’s crucial to fully understand the types of buyers you’re looking to target.
You may be busy crafting informative, engaging emails or penning fascinating eBooks, but if you’re not customizing your content to the needs and interests of your specific audience, all that work will have been in vain.
Establishing a well-thought-out buyer persona will allow you to more effectively reach your target audience, increasing your chances of turning leads into customers.Read More »
In just a few years, “responsive” has gone from a buzzword to the industry standard in website design — and with good reason. Responsive design offers significant advantages over traditional design, allowing for SEO improvements, streamlined development, and, of course, a better user experience across different devices.
To help you take advantage of these benefits and set you up for success, we’ll break down the basics of responsive design and offer some proven best practices.Read More »
For many people, the new year provides a fresh start, the chance to reflect on the past twelve months and make necessary changes and improvements. In the same vein, it can also serve as a great springboard for brainstorming new marketing initiatives that will help make the most of your 2018 budget.
In today’s ever-shifting, increasingly digital landscape, there are seemingly infinite ways to put your industrial marketing budget to use, but some strategies may not provide the long-term benefits you’re looking for. Below are a few of the most effective marketing tactics you may want to consider implementing in the coming year.Read More »