The Thomas Blog

By The Time You Hear About A Commercial Building Project, It’s Already Too Late

In the high-stakes arena of building product manufacturing, every opportunity to get spec’d into a new commercial building project can make a multi-million-dollar difference to your bottom line. Unfortunately, by the time you come across the opportunity, it’s already too late to win the bid.

Why PR Matters To Industrial Companies – And How To Get Started

As companies in the industrial sector look for ways to win new customers – and keep the loyal customers they have – they need to find ways to stay top of mind in a competitive landscape.

Pittsburgh Industrial/B2B Buying Trends

If you are a manufacturer or industrial supplier that serves the Pittsburgh area, wouldn't it be great to know what buyers in your region are looking for? This way, instead of anticipating their needs, you can be meeting their needs — and winning their business.

Thomas recently examined buyer behavior data generated on Thomasnet.com to uncover supply chain trends in Pittsburgh. If you provide industrial products or services in Pittsburgh, or other cities within Pennsylvania, this information could prove pivotal in connecting with more buyers. 

Marketing Tasks To Tackle During The Summer

The summer is upon us, and while your shop may shut down for a week or two, you can't shut down your marketing. That's because the buyers you want to do business with are looking for suppliers like you. In fact, our data shows that summer may be one of the best times of the year to connect with in-market buyers.

6 Ways to Make Your Industrial PPC Campaign More Effective

For manufacturing companies, getting started with pay-per-click advertising is easy. 

Seriously, Google touts that it takes "just a few minutes" to build your first ad. That means you can go from having absolutely no search engine presence at all to having your ads show on the first page of results in less time than it takes to heat up your leftovers for lunch.

Celebrating The Independent American Manufacturer

In honor of the Fourth of July, Thomas is not only celebrating Independence Day, but also celebrating the independent American manufacturers that contribute so much to our country throughout the year.

And while there are many  of reasons to appreciate these small and mid-sized businesses, we wanted to highlight three in particular.

How To Adopt Industry 4.0 In Your Shop

Fueled by new technology like the Industrial Internet of Things (IIoT) and Big Data, Industry 4.0 offers tremendous potential for improving operational efficiency and spurring growth. However, many manufacturers perceive Industry 4.0 adoption as more of an obligation than an opportunity, something to be relegated to an IT department rather than presented as a strategic, company-wide initiative.

Why Your Product Data And Your Website Need To Work Together

A prospect that you’ve been chasing for months has been researching you as well, checking out your product catalog on a distributor’s website and downloading your CAD models. They’ve narrowed down their shortlist to you and a couple of your competitors, and now they’re visiting your website to gather additional details.

A Summer Road Trip Through Manufacturing History

It’s finally summer, and that means warm weather, long weekends, and lazy, sun-soaked vacations. Some factories and shops even partially or fully shut down during the summer months, giving workers more time to spend with their loved ones.