The Thomas Blog

The Manufacturing Leader’s Step By Step Guide To Driving Website Traffic

Driving qualified buyers to your website is critical to increase interest, drive leads, and grow your business. As you probably know, a page-one result on Google doesn’t happen right away — just because the content is online doesn’t mean traffic will immediately visit the page. There needs to be a strategy behind each content piece for effective promotion. If you want quality website traffic to bring you better business opportunities, there are several cost-effective ways to supplement your ongoing strategy of getting your business found online. 

Why Industrial Companies Need Content Marketing

To understand why content marketing is important to manufacturers, OEMs and distributors, let’s first examine the complete picture of the modern industrial buying process.

Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport in person.

New Suppliers on Thomasnet.com for June 2020

Even with the more than half million US and Canadian suppliers across Thomasnet.com^®, we continue to add details on hundreds of businesses each month. Our team of content experts added 800+ new companies over the month of May, including a turf cleaner, a stained-glass window restorer, and a sign company pivoting to product PPE. We're including the details here on ten of our favorites. 

New and Noteworthy Categories on Thomasnet.com for June 2020

Even during a pandemic, innovation continues. We also continue to add to and update our categories to keep up with the latest trends and demands. Whether you're in need of cosmetic products like private label eyelashes or reopening supplies like KN95 masks, you can now find them on our platform. We're covering our 14 newest favorites below. 

The Manufacturing Leader’s Step By Step Guide To Building A Strong Digital Presence

One of the most significant changes in the digital space is that people are becoming so conditioned by the digital experience in their personal lives, they are beginning to expect the same level of ease and satisfaction when dealing in a professional capacity. 

6 Tips For Revision And Self-Editing For B2B Marketers

Writing good quality content can be a lot of work, especially if your team is small or you're both the writer and editor. If you don’t consider yourself a natural writer, there are a few ways you can still create great content. Transform your mediocre rough draft into a stellar final copy by following the tips below.

How To Create Effective Content For Industrial Companies

You’ve likely heard it before, but we’ll say it again: Content is king.

Even in the manufacturing and industrial space — where relationships and word-of-mouth referrals kept companies going for so long — content marketing is part of an effective strategy to drive high-quality leads and dream customers to your website.

Creating effective, strong content and engaging prospects is so essential to businesses that there are numerous books, webinars and entire conferences dedicated to getting marketing and sales professionals from across the globe up to speed.

6 Tips For Industrial Companies To Improve Their Reputation Online

The prevalence of information and connectivity on the internet has been tremendously advantageous for both consumers and industrial buyers. Search engines and social media make it easy to find reviews about products, services and companies within a few clicks.

But what happens if that information is both negative and untrue? Worse, what if it's about your company?

Video Marketing For Industrial Companies (With Examples)

Content marketing isn’t all about writing — today’s consumers and B2B buyers are on all channels, all the time. This means a sizeable portion of your target audience is on Facebook, Instagram, LinkedIn, YouTube, and other video-friendly platforms at some point during the day, and if you aren’t trying to reach them there, your marketing strategy will most certainly fall flat.

In today’s marketplace — and most especially due to travel restrictions from COVID-19 — a dominant online presence is key to establishing a strong, recognizable, trusted brand within your own industry and staying ahead of competitors. Many manufacturers are investing in video marketing to show prospects a tour of their factory to connect with more customers.

With that in mind, this blog will help manufacturers like you develop a quality, cost-effective video marketing program that helps them demonstrate leadership and promote your products and services to your customers.