The Thomas Blog

4 Things Manufacturers Should Look for When Hiring New Employees

With the manufacturing sector on the upswing and reshoring initiatives continuing to add new jobs, unemployment within the industry is at a historic low. In fact, research shows that 2 million new manufacturing jobs will be created over the next decade.

4 Myths About American Manufacturing

As advanced and innovative as manufacturing is today, many people still hold outdated beliefs about the industry, the opportunities it presents, and its future in today’s shifting landscape.

Three Secrets of Industrial Marketing That Everybody Overlooks

The world is full of advice, and there's certainly a lot of it out there. However, when it comes to industrial marketing, there are a few facts that people aren't sharing. 

Fortunately, we're here to fill you in. Here are three industrial marketing secrets that can help set your manufacturing company up for greater success.  

Getting To Know The Future Of Supply Chain

The fact is that the procurement and supply chain profession is in the midst of a revolution, getting more global, analytical, and tech-savvy than ever before. It’s also getting younger — 40% of the buyers on the Thomas Network at Thomasnet.com are between the ages of 18 and 34.

This emerging generation of professionals aren’t just up-and-comers — they’ve arrived. Many are in leadership positions, heading up initiatives and driving discussions on the other side of your negotiating table. Knowing what makes them tick can help you forge better relationships with these important players in the supply chain.

Leads By Association: How To Leverage Professional Trade Groups To Connect With Buyers

Long before there were LinkedIn Groups, people who wanted to get together to discuss similar interests or professions did so by actually getting together. In person. Really!

Display vs. Search vs. Social Ads in PPC Advertising

Pay-per-click (PPC) advertising has become a popular — and effective — marketing tool for many manufacturing companies. 

However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial PPC strategy will work best for your company isn’t always easy or straightforward. We’ll explore the advantages and disadvantages to each below.

5 Reasons You Need A Branded Email Address

Let’s face it; it’s just about impossible to conduct business these days without an email address. But if you are using an unprofessional email address, it may be impossible for your prospects to take you seriously.

Rethinking The Product Information Library

Product manufacturers spend an inordinate amount of time and money ensuring that their products meet the quality standards of their customers.

Should You Outsource Your Content Writing?

A successful industrial marketing program depends on fresh content that engages your audience and sells your business. For many manufacturers, however, developing that content without detracting from operations and draining financial resources can be a challenge.