The Thomas Blog

How To Market Online To Buyers In Defense Industry
Marketing Strategy

How To Market Online To Buyers In The Defense Industry

To help the manufacturing industry be appropriately equipped for change, we launched Thomas Industrial Data earlier this year.

Our sourcing activity data coupled with our Thomas Industrial Survey results, reveals interesting insights with North American suppliers shifting their businesses to meet the new normal.

  • 55% of survey participants being likely to very likely to invest in Production Performance Automation in the next 12 months
  • 69% of companies across the manufacturing and industrial sectors are likely to bring manufacturing production and sourcing back to North America
  • 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers
There are reports of businesses closing down, or industries with drops of profits, while others forecast a more favorable outcome. For the aerospace and defense industry, anonymized sourcing activity across Thomasnet.com paints a picture of a rapidly evolving field. Read More »
Manufacturing and Industrial

Manufacturing Day 2020: STEM Resources for High School and College Students

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Young female industrial marketer in the office
Marketing Strategy

How To Begin Successful Industrial Marketing

Digital industrial marketing drives customers to your business’ products and services through coordinated design, content, social media, and SEO tactics. Many manufacturing and industrial companies may think that digital marketing would be more suited toward consumer goods and B2C than the industry space, but that's not the case. With the digital transformation of sales and marketing, successful B2B companies are now seeing marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.

In fact, most industrial manufacturers are practically already set up for a marketing campaign — they just don’t know it yet.

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Reading sales emails on mobile device
Email Marketing

How To Get People To Read Your Sales Emails (And What Not To Do)

It's no secret that email marketing is one of the best ways to drive leads to your sales team. However, most manufacturers and industrial companies don't realize that it's also one of the best ways to close those leads and convert them into customers.

So while a lot of time and energy is going into optimizing marketing emails, sales emails are often relegated to an afterthought. In fact, the task of writing, designing, and deploying sales emails often falls on individual sales reps, who have little guidance, direction, or support. That's a recipe for disaster, and it shouldn't be the case.

If you want to optimize your sales emails for maximum results, be sure to follow these suggestions. 

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Smiling industrial worker holding a tablet
News Highlight

New and Noteworthy Categories on Thomasnet.com for September 2020

Most of the 1 million+ registered users on Thomasnet.com may not realize all of the new categories we add every month, from basic products like immersion coil heat exchangers to more exotic offerings like AI marine vessel monitoring systems and washable paper backpacks. Over the past month alone, we've seamlessly added over 50 new categories to our platform, and today we're giving you a peek at our 15 favorites.

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Marketing team measuring B2B marketing success and reports
Marketing Strategy

How To Measure B2B Marketing Success

Measuring the return on investment for marketing is challenging in even the best cases. Many industrial marketers mistake commonly used online B2C metrics for effective measures of their efforts. But marketing effectiveness can affect business outcomes like revenue growth and customer retention — so with so many variables and items to test, how can industrial marketers measure the success of their marketing campaigns?

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Industrial worker in a wheelchair operating equipment
News Highlight

New Suppliers on Thomasnet.com for September 2020

When organizations like NASA, Tyson, ThermoFisher Scientific, Harvard, Ford, and Honeywell source on our platform, it's because they know we maintain a database of the newest, best, and brightest companies in North American Industry. Part of upholding that standard includes adding new and exciting companies every month to ensure we can supply the contact info for any supplier a B2B company may need.

This past month we've added over 400 new businesses to our database of over 500,000, including rapid COVID-19 test suppliers, IoT lighting system manufacturers, and autonomous robot companies. We're delving into the details on these and several of our other favorite companies below.

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blogs vs eBooks for industrial buyers
Content Marketing

Meeting The Needs Of Your Buyers: Blog vs eBook

To effectively reach buyers and generate valuable leads, it’s critical to employ a dynamic, multifaceted digital marketing strategy — and that means creating a robust content marketing campaign.

Content marketing is a crucial tool for collecting valuable user details. It is a means of trading information; users provide data — their business, goals, their contact information — and in exchange, you provide insights and actionable advice in checklists, educational eBooks, or in-depth whitepapers.

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers