The Thomas Blog

Expanding into new markets - customer map
Business Tips

How To Expand Your Manufacturing Business Into New Markets

American manufacturing is on the upswing. Hiring activity is  at historic highsreshoring is bringing production back to the U.S., and buyers are spending more on new suppliers than they have in recent years.

Business owners continue to be cautious with investments and costs, with good reason. Even as manufacturing and the economy as a whole make gains, the memory of tougher times looms. Fortunately, the digital marketing landscape today allows you to take substantial steps to grow your business and expand into new markets. 

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How to sell industrial products to get new customers

How To Sell Industrial Products And Services To Your 4 Most Difficult Customers

Not all customers are created equally. Some will come to you fully informed and ready to buy. Others — likely the majority — require a great deal of time nurturing and educating. Oftentimes, many manufacturers spend a great deal of time and effort with a lead, only to reveal that they are not the right kind of customer for their business.

Thankfully, industrial businesses can leverage their website to help streamline and potentially expedite the sales process, while simultaneously weeding out unqualified buyers.

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Engineer sourcing suppliers on laptop

13 Sourcing Tips To Identify New Quality Suppliers

When most buyers plan on identifying a new supplier, they are usually tempted to focus on the best price. However, concentrating only on low costs can hurt you in the long term. That's because shaving a few cents off the price of a product is no help if the quality is below standard, and the component or material does not arrive when you need it.

Instead of solely focusing on cost, focus on quality by incorporating these 13 tips into your sourcing strategy:

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2020 industrial marketing benchmarks

2020 Industrial Marketing Benchmarks For Manufacturers & Distributors

Thomas has been the market leader in the industrial space for more than 120 years helping manufacturers, industrial distributors, and service providers reach in-market buyers and grow their businesses. With a mission to make constant improvements for all our customers coupled with our 120+ years of experience, we thought it might be helpful to give you some benchmarks for your online lead generation efforts.

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CNC machining industrial website design example
Website Design

5 Industrial Website Design Examples For CNC Machining Companies

According to Thomas’ latest industrial buying habits survey, 73% of those surveyed pay attention to your website. One respondent said, “You MUST have a website. On it, be very clear and detailed about your supply capabilities and lower limits. Include all public contact and social media channels, locations and areas served, your business structure, history, and mission/vision.”

As more manufacturers shift toward traditional growth methods to digital marketing tactics, here are five industrial website design examples to get your CNC machining website geared for more leads.

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B2B buyer persona - woman on computer
Marketing Strategy

Persona Targeting For Manufacturing Companies: The 3 B2B Buyer Personas

In today’s increasingly digital world, there are numerous ways for manufacturing companies to reach potential buyers — email blasts, eBooksblog posts, social media, and even SMS texts can all be used to connect with target audiences and increase brand awareness. Inbound marketing aims to entice your target customers to come to you on their own by providing valuable content that will help them reach their goals. But before embarking on any of these efforts, it’s crucial to fully understand the types of buyers you’re looking to target. So how do you go about creating the content that will attract the customers you want? Well, that depends on the customers themselves.

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Brand awareness - construction crew
Content Marketing

Impressive Brand Awareness Campaigns From Manufacturing Companies

As a manufacturing professional, you’re more than familiar with industrial companies large and small. But if you ask someone who isn’t intimately involved in the space which company he or she thinks of in relation to manufacturing, the results will surely be limited. Perhaps a couple of the biggest names will come to mind. 

These companies are well-known because they’ve created a name for themselves over the years. They’ve spread awareness about their products and services, and now they’re ubiquitous and prevalent in people’s minds. 

But manufacturing is changing, as anyone in the space will tell you. The population of young people entering the industry is different than it was just a few years ago, automation is increasing, and the landscape is shifting with no end in sight. Marketing for this field has also had to change. The biggest names in the industry have been successful with this, but now smaller manufacturers are turning to industrial marketing experts to get their business found too.

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers