The Thomas Blog

Manufacturing Marketing Mistakes
Marketing Strategy

The 4 Common Mistakes You’re Making With Your Manufacturing Website

How many websites have you visited in the past year? Probably a lot. Perhaps you searched for travel deals, or hunted for a left-handed can opener, or maybe you were scouting out the competition in your industrial manufacturing space. In any case, consider the amount of time you wasted attempting to navigate sites that weren’t professionally — or sometimes even coherently — designed. Chances are you didn’t bother returning.

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Industrial Marketing Differentiators
Content Marketing

How to Differentiate Yourself From the Competition

The primary goal of an industrial content marketing strategy is to get your company noticed and grab the attention of potential customers. To do that, you have to differentiate yourself. But, of course, your competition is trying to accomplish the exact same thing. So with everyone striving to stand out, how do you actually get that done? You need the right approach to digital marketing, and you need to tailor your efforts to match your unique goals and needs. But what does that entail?

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Texas Industrial/B2B Buying Trends

What are industrial and B2B buyers in Texas looking for right now?

As a supplier, knowing the answer to this question can be incredibly powerful. By understanding which products and services are in demand, you can put your company in prime position to connect with new buyers. 

Thomas recently examined buyer behavior data generated on to uncover supply chain trends in Texas. If you provide products or services in Austin, Houston, San Antonio, or other cities within the state, this data can give you a distinct competitive advantage. 

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Manufacturing Website Update
Business Tips

6 Quick Fixes For Your Manufacturing Website

It’s no secret that your website is the most important aspect of your digital marketing strategy. But are you taking the time to continually optimize its pages and features? Maybe you don’t have the budget for a full redesign, or don’t require such a drastic change right now, but even just a few simple tweaks can go a long way in boosting site traffic and engagement.

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