No matter how much you love what you do, there are going to be individual aspects of your job that prove frustrating. Maybe it's because they take a lot of time to complete, or come with a lot of pressure, or perhaps there aren't clear best practices for accomplishing the task.
No matter the reason, it can make your job — and your life —a lot more frustrating.Read More »
If you're a custom manufacturer, these statements might sound pretty familiar:
- "We need to talk to prospects in order to qualify them.
- "Too much information on my site would give my competitors an advantage.
- "We get all of our new business from word-of-mouth.
- "A new website won't help me get new business because my current website doesn't, either."
It’s common sense that you need to drive traffic to your website in order to increase leads. And if you’re showing signs of growth, that’s a great start! But many companies get fooled by statistics showing heavy site traffic and essentially disregard how qualified — or unqualified — those visitors actually are.Read More »
Establishing a truly effective B2B marketing plan can be challenging in today’s rapidly evolving digital landscape. One day the gurus insist you need a PPC- and SEO-focused strategy, and within a week the focus has shifted to social media. Things move quickly, and with so much information out there — and so many different opinions — it can be daunting just getting started.Read More »
Hardly a day goes by that we don’t hear about new CAD tools and features that engineers want to use with the parts and components from their most favored manufacturers. Most manufacturers rely on a website and phone number to handle these inquiries for new data, but putting the onus on customers runs the risk of losing them.Read More »
For those new to the world of industrial marketing, it can often be tough to get ideas off the ground and stay up-to-date on the newest innovations; it seems there’s a new groundbreaking strategy to adopt every week, and trying to stay ahead of the curve can be daunting.Read More »
No matter what your role is — sales, marketing, operations, or leadership — you have a lot to accomplish.
So do your buyers.
By understanding what your buyers have on their plates, you can more easily accomplish one of the most important things on yours — generating more leads.Read More »
Every two years, the Olympics bring together some of the best athletes in the world. But in between the games, supply chain professionals, logistics experts, and manufacturers work to bring the event itself together.
This year’s games in Pyeongchang represented one of the most challenging logistical hurdles of any Olympics. Here’s what went into making the games a reality.Read More »