All roads lead to your product pages. They are, arguably, some of the most important pages on your entire site.
You’ve already attracted and educated prospective buyers, you’ve had positive interactions with them — now they’re on your product page, on the verge of transitioning from “prospect” to “customer.” But will your product page, as it is, secure the conversion?
Luckily, as with all things in the digital realm, your product pages can be optimized. There are several best practices for product pages that will help you to increase conversion rates — here are three that you can implement immediately:Read More »
Establishing a truly effective B2B marketing plan can be challenging in today’s rapidly evolving digital landscape. There are many components to an effective digital lead generation strategy, and since buying habits can change quickly, and with technologies quick to advance, how can a growing manufacturer get started?Read More »
A great blog can serve as the foundation of your industrial content marketing strategy and fuel lead generation. If you don’t have a blog, or if the one you have isn’t up to snuff, it may help to go back to the basics and make sure your blog is set up for success.
Before you start putting together your blog posts, you need to have a solid understanding of exactly what you want those posts to accomplish. For most industrial companies, the primary goal of a blog is to take traffic from search engines, social media, and email marketing campaigns and drive those visitors to landing pages — so make sure you understand the goals of your blog. It will influence the way you craft the content.
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Today, if you want to sell direct to consumers, you need to create a smooth online user experience that instills feelings of trust in your products and services. For industrial distributors, this means designing their website to include a comprehensive, digital product catalog. Engineers and sourcing professionals expect the websites they do business with to provide the same experience as personal shopping websites like Amazon or Target.Read More »
From reducing costs to increasing efficiency to spurring innovation, many people are excited about the impact that 3D printing will have on the future of manufacturing. However, the truth is, it already has made a significant impact on the industry.
Take a look back at the evolution of 3D printing to see how the phenomenon started and how it has helped the manufacturing industry evolve.Read More »
When it comes to industrial marketing, first impressions are incredibly important. You need to instantly build trust and credibility with potential customers, lest they take their business elsewhere. That's why updating and maintaining your manufacturing website is so critical — it's often the first point of interaction buyers have with your company.Read More »
Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales — and they only take a few minutes.
In combination with a long-term marketing strategy, these quick free tips can go a long way in getting new leads and increasing sales for your manufacturing business.Read More »
Whether you are just starting with email marketing or you're already sending marketing emails every week, you know that emails are one of the best channels to sell. But smart marketers are always looking for new ways they can build relationships and grow revenue.
Should you nurture your subscribers with weekly newsletters? Are dedicated sends (stand-alone emails with one offer) better at optimizing your sales and marketing funnel? What about email digests?
These are all valid questions marketers find themselves asking when selecting the right format to meets their email marketing goals. In this post, we're review the different types of marketing emails you can send, and their respective advantages and disadvantages. This information should help you make an educated decision about picking the most appropriate email type and how to go about using it.Read More »
The packaging industry is expected to continue growing through the new year. In early October 2020, we reported the following major sourcing KPIs for packaging materials seeing a YoY increase vs. 2019:
- The number of sourcing sessions for packaging materials has grown by 25%
- The number of RFIs submitted directly to suppliers through Thomasnet.com grew 140%
- The number of supplier evaluations taking place on the Thomasnet.com company profiles of packaging material suppliers grew by 55%
Here are some ways to ensure your packaging company’s growth plans remain on track.Read More »