The Thomas Blog

Industrial Buying Challenges

This Is Where Your Buyers Are Struggling — And Where You Can Help

No matter how much you love what you do, there are going to be individual aspects of your job that prove frustrating. Maybe it's because they take a lot of time to complete, or come with a lot of pressure, or perhaps there aren't clear best practices for accomplishing the task.

No matter the reason, it can make your job — and your life a lot more frustrating.

Read More »
shutterstock_387990172
Marketing Strategy

Does Your Job Shop Really Need A Website?

If you're a custom manufacturer, these statements might sound pretty familiar: 

  • "We need to talk to prospects in order to qualify them.”
  • "Too much information on my site would give my competitors an advantage.”
  • "We get all of our new business from word-of-mouth.”
  • "A new website won't help me get new business because my current website doesn't, either." 
Read More »
shutterstock_400546816
SEO

Why Quality Is More Important Than Quantity For Website Traffic

It’s common sense that you need to drive traffic to your website in order to increase leads. And if you’re showing signs of growth, that’s a great start! But many companies get fooled by statistics showing heavy site traffic and essentially disregard how qualified — or unqualified — those visitors actually are.

Read More »
Olympics Logistics
Business Tips

The Logistics Of The Pyeongchang Olympics

Every two years, the Olympics bring together some of the best athletes in the world. But in between the games, supply chain professionals, logistics experts, and manufacturers work to bring the event itself together.

This year’s games in Pyeongchang represented one of the most challenging logistical hurdles of any Olympics. Here’s what went into making the games a reality.

Read More »