When it comes to digital marketing, capturing leads is the ultimate goal. Always has been, always will be. How those leads are being captured, however, is changing right before our eyes. Landing pages with forms have another friend in the lead generation toolbox to help book meetings, qualify visitors, and provide information more easily.
You may have experienced them before. It’s midnight, and there you are, minding your own business, checking out a website, and hunting for information. A chat box pops up — bloop! — and asks you if you need help. This surprises you because you figured you were the only one awake at this hour. Surely their customer support isn’t available now, right?Read More »
The U.S. HVAC services market is predicted to increase value from $25.6 billion in 2019 to $35.8 billion in 2030. A successful growth strategy centered around your customers’ behavior can be invaluable for HVAC contractors and manufacturers. Here are some basic marketing ideas for HVAC companies to grow their business and tap into more market share.Read More »
No matter your role — sales, marketing, operations, or leadership — you have a lot to accomplish.
So do the buyers of your company's products or services.
By understanding what your buyers have on their plates, you can more easily accomplish one of the most important things on yours — generating more leads and contributing to your bottom line. Here’s what you should know to meet their needs and create more meaningful connections to win more business.Read More »
The summer is upon us, and while you may be on vacation for a week or two, that doesn't mean your marketing should take a break too. That's because the buyers you want to do business with are looking for suppliers like you all year round.Read More »
A prospect that you’ve been chasing for months has been researching you as well, checking out your product catalog on a distributor’s website and downloading your CAD models. They’ve narrowed down their shortlist to you and a couple of your competitors, and now they’re visiting your website to gather additional details.
But when they arrive on your site, what they see doesn’t quite match what they saw on the distributor’s site. Part numbers are off, and specs aren’t aligning 100%. Plus, basic company information doesn’t match with what they read before and content looks outdated.
Reconciling the differences would take way too long, so instead they just cross you off their list. And you never even knew they were interested in the first place.
Unfortunately, this scenario plays out all too frequently and prevents the supplier and distributor from meeting their goals. In some cases, the scenario results in a dropped key customer and the existing customer base begins to diminish.Read More »
In today’s increasingly digital landscape, email marketing is one of the best ways to remain top-of-mind with existing customers while gaining traction with potential leads. HubSpot's State Of Marketing Report states that promotional emails are still the number one type of email used by marketers. Smart email marketing tactics not only allow you to grow brand awareness, they also help spread the word about your content offerings and company news. When combined with other inbound marketing efforts, you can engage high-quality leads.Read More »
For manufacturers, every website visit means there’s a chance a prospect could evaluate you as a potential supplier, sign up to learn more about your services, or reach out with a request for quote. If you’re taking efforts to grow your brand awareness and generate new traffic, it’s important to understand these different website traffic sources and how to grow each of them.Read More »
Customer retention can often mean the difference between your company thriving or dying. This makes the loss of major customers one of the greatest risk factors for manufacturing businesses. Your consistent goal should be to go to any lengths necessary to retain these keystone clients. However, throughout even a vastly successful company’s lifespan, this kind of paradigm-shifting customer loss can — and will — occur.Read More »
Consumers buy differently today than they did 10 years ago.
Before the internet, sales teams relied on cold calls, print advertising, and word of mouth to grow their business. Today, the marketing and sales landscape offers a virtually endless number of platforms and channels to reach buyers.
However, none of those digital marketing channels are effective without a strong website.Read More »