With 2018 winding down, now is the time to look ahead and start setting your industrial marketing plan for the New Year. But you can't just recycle the same old tools and tactics; you're going to need to redefine your approach if you want to succeed in 2019.
Here are five ways you can do just that.Read More »
As an industrial marketer, your primary goal is to generate leads for your manufacturing business. However, not every person that fills out a form, downloads an eBook, or requests a call makes for a great prospect. In fact, many of these folks are not a great match for your products or services.
Unfortunately, however, very few manufacturing companies have a system in place to separate good leads from bad ones. This results in sales people wasting a lot of time and effort chasing down less-than-ideal prospects while ignoring more serious opportunities.
That's why you need a proven process for qualifying your leads.
Adobe makes it plain as day: Given 15 minutes, 59% of people prefer to consume content that is beautifully designed than something less attractive.Read More »
Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts.Read More »
Imagine if you could immediately and continuously identify the companies that are researching you online.
Imagine being able to track those companies throughout the buying journey, ensuring you never miss a sales opportunity.
Imagine having all of this actionable information at your fingertips, so that your sales team can have more meaningful — and more successful — calls with prospects.
More than 11,000 manufacturers don't have to imagine any of this at all. They can do it, with Thomas WebTrax.Read More »
Every day, more than 40,000 B2B purchase decision makers visit Thomasnet.com to source products and services and find a new supplier.
Those purchase decision makers include two engineers from Wisconsin, who recently discovered Jonco Industries, Inc, a full-service industrial supplier. Together, they created an awesome Made In America product — The Beer Cap Map — which has been a huge hit for craft beer lovers and road trippers throughout the country.Read More »
Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales — and they only take a few minutes.Read More »
Cracking the Google SEO algorithm can be a bit daunting, but earlier this week, the search giant launched a new set of tools designed to bring about some clarity. Here's what you need to know about the tools, and how you can incorporate them into your industrial marketing.Read More »