In recent decades, American companies offshored a huge portion of their injection molding, but today, many companies are weighing the benefits of reshoring versus offshoring, and there has been an upward trend of reshoring and demand for services in the plastics and molding services industry. Mergers and acquisitions in the industry are also contributing to growth.Read More »
Creating an eBook for your business is one of the best ways to convert leads and increase brand awareness among potential buyers. According to Content Marketing Institute, 51% of today’s B2B businesses incorporate eBooks into their content marketing campaigns.
Whether offering valuable industry tips, troubleshooting, product details, case studies, or comprehensive service overviews, eBooks can be used to address everything from product components to company best practices. Ebooks also enable businesses to connect with a target audience based on their specific stage in the buying journey.Read More »
Content marketing for manufacturing companies is a critical element to any lead generation strategy today. When done right, it builds your brand image and creates a stronger relationship between you and your customer. But the last thing you want to do is crank out blog posts, eBooks, or other resources that won't be effective — it will not only waste your time, but it'll turn your prospective customers away.
Creating effective, strong content and engaging prospects is so essential to businesses that there are numerous books, webinars and entire conferences dedicated to getting marketing and sales professionals from across the globe up to speed. To help produce content that drives buyers and engineers to learn more about your company's industrial products and services, make sure to follow the best practices below.Read More »
Do any of these sound familiar to you:
- “My sales profits are down."
- “I don't have enough leads for my sales team.”
- “I'm not getting any RFQs online.”
We can all use a little bit of luck these days. Unfortunately, many manufacturers and industrial companies have these problems and seem to rely on luck a little bit too much when it comes to generating leads.
When it comes to growing your company and lead generation efforts, you don’t want to leave your success to chance. In today's digital world, it's more important than ever to take the time — and exert the effort — necessary to put yourself in the best possible position to attract new buyers and grow your business proactively using digital marketing.
Here’s how manufacturers can help solve basic lead generation problems.Read More »
As an industrial marketer, your primary goal is to generate leads for your manufacturing business. However, not every person that fills out a form, downloads an eBook, or requests a call makes for a great prospect. In fact, many of these folks may not be a great match for your products or services.
Unfortunately, however, not every manufacturing companies has a system to separate good leads from bad ones. This results in salespeople wasting a lot of time and effort chasing down less-than-ideal prospects while ignoring more serious opportunities.
That's why you need a proven process for qualifying your leads.Read More »
Recently, Google announced that it will be updating the factors it reviews when determining which websites show up first when buyers search the web for their desired products or services. This means that manufacturers, like all other businesses, could see their rankings change relative to those of their competitors as these changes roll out in June 2021.
To help you understand and prepare to address these changes in order to maintain or improve your search rankings in Google’s search results, let’s take a look at a few of the finer details around this change.Read More »
As major corporations reshore and bring manufacturing work back to the U.S., industrial distributors are moving to create more value by building on commercial and operational excellence and digitizing to create omnichannel experiences customers are looking for.
So with B2C expectations driving change in B2B, here are some digital marketing ideas industrial distributors can implement to foster customer loyalty and increase revenue growth.Read More »
According to HubSpot, a whopping 90% of people believe brand recommendations from friends, and 61% of consumers use search engines before they make a purchase. With the emergence of social media and the digital transformation of sales and marketing, traditional marketing and how referrals are shared have shifted.
That's why more businesses are taking a more proactive approach with their marketing — and taking their efforts online. Below are a few of the main reasons that the word-of-mouth method should be supplemented with an inbound marketing strategy.
More than 11,000 manufacturers use Thomas WebTrax to turn anonymous website traffic into real, actionable leads for their businesses.
However, we understand that you may still have questions about WebTrax, how it fits in with other Thomas solutions, and how it stacks up to other tools available in the marketplace. Hopefully, this post clears things up and helps you decide which solution works best for your industrial business.Read More »