A great website can be one of your best marketing tools helping to attract prospects, establish trust, capture leads, and ultimately win new business.
According to a recent industrial survey, website usage increased 12% by manufacturers and industrial companies connecting with more buyers and customers. So in today's digitally connected world, what separates a great website from the rest of the crowd?Read More »
An increase in the costs of building supplies and materials has an effect on the pricing of new and existing homes. Steel and alternative construction materials find themselves in the spotlight for this reason. Sourcing for building materials is up more than 100% when compared to 2020. That makes it unsurprising that some of the new suppliers for August 2021 can help cater to these needs.Read More »
As our infrastructure bill deep dive shows, the Senate’s infrastructure bill detailed the budgets for several segments of infrastructure, including $55 billion to maintain and improve drinking water in America. Appropriately, among the featured categories for this month are businesses that provide services and products for water systems. Here are our newest categories to increase your success in sourcing for what you need.Read More »
As you know, industrial/B2B buyers and procurement managers looking to establish a long-term relationship with your business may vet you quite thoroughly.
And today, they prefer to evaluate suppliers anonymously online, then create a shortlist of potential partners before contacting you for further vetting.
Are you losing out to potential new customers? Here's how you can make sure your online presence doesn’t have any holes that leave you short of gaining new business.Read More »
While some manufacturing businesses are opening additional facilities or focused on the production of different products, other companies are simply trying to expand their customer base. Industrial businesses looking to reach new target markets or promote new product/service offerings will need an effective online marketing and sales strategy to help them achieve their business goals. That's because the B2B buyer behavior has changed — 73% of millennials are involved in B2B purchasing decisions and use the internet to search for new suppliers and partners.Read More »
Most of us know that supplying a quality product or service on time, and at a fair price, is critical to achieving customer satisfaction. But what if you're not the only one that can do this for your customer?
Become your customer's first choice for their next order and rank as a top supplier with these tips.Read More »
The manufacturing industry is largely comprised of small businesses. Within these smaller organizations, financial decisions always loom incredibly large. Every dollar counts, and one misstep can lead to a loss of a key customer or another negative consequence. That's why it's important to steer clear of these common risks and challenges.Read More »
Consumers buy differently today than they did 10 years ago.
Before the internet, sales teams relied on cold calls, print advertising, and word of mouth to grow their business. Today, the marketing and sales landscape offers a virtually endless number of platforms and channels to reach buyers.
However, none of those digital marketing channels are effective without a strong website.Read More »
Whether it's an update or a full rebuild, you have no shortage of decisions to make when it comes to updating your website. There are plenty of free resources available on optimizing your website, best practices for design, and even how to write engaging copy, but it's crucial to set a strong foundation with your Content Management System.Read More »