The Thomas Blog

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Business Tips

Why Manufacturing Brand Marketing Is So Important

When it comes to branding, the major players probably come to mind first — Amazon, Coca-Cola®, Disney, and so on. The strength of their name recognition is immense. When these names come up, you immediately see their logo, and even if the logo doesn’t bully its way into your brain, you at least know what they’re selling. It doesn’t matter whether you consume their products or not; you know them. They’ve seared your mind with a branding iron. (See what we did there?)

Many manufacturing and industrial companies, however, don't think that they need to worry about branding. They prefer to rely on word of mouth and referrals to attract new business, and they feel that branding isn't important in their space. 

But there's a better way to grow your business.

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Aerospace and Defense

How To Become A Defense Supplier

Did you know that the Department of Defense (DoD) spends more than 60 percent of the federal procurement budget eligible for small businesses? In fiscal year 2017, DoD awarded more than $60 billion in prime contracts to small businesses.

According to Deloitte last year in the defense sector, heightened global tensions and geopolitical risks, recovery in the US defense budget, and higher defense spending by other major regional powers such as China, India, and Japan were expected to drive global defense sector growth into 2019 and beyond. Continued military spending growth is a sign for suppliers to secure ongoing business and tap into new market opportunities. 

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Supply Chain

6 Strategies To Help You Overcome Supply Chain Disruption

Your supply chain is delicate. If just one link in the chain is disrupted, it can have a significant impact on multiple aspects of your business. So what steps can you take to maintain business continuity and minimize the impact of unforeseen disruptions?

While there's no single answer to truly prevent supplier disruption, the key is is to not be caught by surprise and minimize its impact. Strengthen your logistics operations and be prepared with these ways.

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Marketing Strategy

What Can B2B Industrial Marketers Learn From B2C Companies?

When it comes to marketing, many manufacturers put themselves in a very narrow box, focusing on niche messaging — and niche strategies — to get the job done. As a result, you can end up looking, sounding, and acting a lot like your competitors. 

Business-to-business (B2B) marketing is designed for a complex process of consideration and comparison way of communication, often with heavy emphasis on cost or time-savings and efficiency — which makes sense since these products and services are often more expensive with longer purchasing cycles than those sold directly to consumers. Business-to-consumer (B2C) marketing, on the other hand, has greater flexibility to be light, creative, and even play to consumers’ emotions rather than pure logic.

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Business Tips

Challenges And Opportunities In The Aerospace Industry

The aerospace and defense industry is a major source of innovation and technological advancements. It plays a critical role in national defense, enables safe and efficient air travel, increases communication and the dissemination of knowledge, and contributes to increased consumerism and the globalization of supply chains.

Since the Wright Brothers' first powered flight in 1903, the aerospace industry has had an enviable record of achievement. From transforming modern transportations to landing a man on the Moon — it's no surprise the American aerospace industry's positive track record and strength makes it one of the largest contributors of employment in manufacturing. So what are some of the challenges this group faces?

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SEM/PPC

PPC For Manufacturing: What Is Paid Search?

PPC (Pay-Per-Click advertising) is an amazing tool for reaching customers online. It acts as a pull marketing technique that brings customers to you based on their searches and it's a win-win when executed properly. Through PPC, advertisers pay only when a user clicks on their ad; these clicks increase site traffic and, ultimately, also increase the chances of converting these leads into buyers. Unlike outbound marketing, which involves pushing your message out to potential customers, PPC is inherently inbound, since it brings potential customers in.

However, there are a lot of misconceptions about what PPC is, and maybe more importantly, what PPC isn't. Let's clear some faulty understandings that should be helpful when before beginning your first PPC campaign.

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News Highlight

New Suppliers on Thomasnet.com for September 2019

With a continuously growing number of over 500,000 detailed profiles across 70,000 categories of products and services, we provide actionable information on a wide variety of companies for your sourcing needs, including on the top suppliers of each field. In this look behind the scenes series, we bring you some of our most interesting new suppliers across the Thomasnet.com platform who have been added over the last month. 

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News Highlight

New and Noteworthy Categories on Thomasnet.com for September 2019

As North America's leading industrial sourcing platform, we love sharing how Thomas works from behind the scenes. Ever wonder how we achieved our 70,000 sourcing categories, from Alloy to Zinc? Each month, our 20+ expert supplier analyst team identifies manufacturing trends and business needs from our buyers, and create new categories to help make industrial sourcing easy. Here's a list of our latest new sourcing categories from across the platform, from Charpy impact testing to modified shipping containers. 

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