The Thomas Blog

Lead Scoring: Definition, How To Score, and Lead Scoring Models

Lead scoring is a strategy used to rank prospects according to their potential to become customers. It involves assigning numerical scores to each lead based on various attributes, including: demographic information, engagement with the brand's digital presence, and other behaviors indicative of their interest. This system helps sales and marketing teams prioritize leads, tailor their outreach strategies, and ultimately, improve conversion rates.

The 8 Best Lead Generation KPIs for Managing Your Business

There is a wide seam of advisories and information pieces that guide marketing and sales teams in planning, executing, tuning, and reviewing lead-generation efforts and expenditures. Some of these advisories describe as many as 15 or more key performance indicators (KPIs) that can be used to assess success in terms of return on investment (ROI). Many of these can be differentiated additionally, to refine more indicators that can be useful.

Lead Generation vs. Lead Prospecting: Goals, KPIs, Tactics

In sales and marketing, lead generation and lead prospecting are vital processes that lay the foundations for the identification and nurturing of a progression of potential customers. While the two terms are regularly used interchangeably, they represent unique and distinct stages in the customer-acquisition journey.

Demand Generation vs. Demand Capture: Goals, KPIs, Tactics

Demand generation and demand capture are distinct but equally valuable approaches to marketing. Each has its methodologies, goals, and key performance indicators (KPIs) and requires different tactical approaches. 

Growth Marketing vs. Demand Generation: Goals, Tactics, Funnel, and Software

In the field of digital marketing, demand generation, and growth marketing are two distinct but related tactics. Growth marketing is meant to help you acquire and retain users or customers. Demand generation, on the other hand, seeks to generate leads for the sales funnel by raising awareness and interest in your offerings.

Local Lead Generation: Meaning, Strategies, and Advantages

Local lead generation describes methods and processes for attracting and/or retaining the attention of potential customers/clients who are geographically co-located with the business. It's a marketing strategy used to drive particularly proximal local traffic or inquiries from individuals or businesses within a short distance.

13 Strategic Methods for Small Business Lead Generation

In the ever-growing and competitive landscape of small businesses, lead generation is vital to your sustainable growth. Effective lead generation enables small businesses to expand their reach and build robust, loyal customer bases. To effectively generate leads, however, it is essential to consider and employ strategic approaches that maximize results. The top three strategies for effective small business lead generation include content marketing, social media marketing, and networking and partnerships. Other strategic methods for small business lead generation are listed below:

How to Qualify an Inbound Lead: Process, Techniques, and Measuring Success

Qualifying inbound leads is the most critical early step in the sales process. You can be sure that your sales team is focusing their efforts on leads with the highest potential for conversion. Every client-related action has a potential zero return, and this is made considerably more likely by poor qualification at initial or early engagement.

Lead Follow-Up: System, Advantages, and Best Practices

Leads are potential clients who interact with a brand through various channels, such as referrals, similar brand patronage, or an interest in your product or service. Effective follow-up on leads is crucial for converting them into paying customers. 

This article outlines what lead follow-up is, the systems used to do it, the reasons for conducting it, and the advantages involved. It also provides practical steps and best practices to get the most out of this opportunity.