The Thomas Blog

Website Design

How To Create An Online Product Catalog

Digitized information offers vast flexibility for both you and the customer. When deployed correctly, digital information can make the most complex product searches simpler and more efficient. Here’s how the most successful companies sell complex industrial parts: 

  1. By leveraging a well-organized online product catalog 
  2. Through technology-configured complex products
  3. Providing information in the necessary formats for different users. i.e. BIM and CAD files 

By focusing on these three aspects of online selling, manufacturers can create a simpler buying process for even the most complex industrial components.

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Content Marketing

3 Industrial Marketing Ideas That Grow Your Business

Just as reaching the right audience is crucial, what's also important is providing them with the content they need. Marketing is playing a more important role by being the medium of education that gets prospects to sales. To get prospects to want to speak to a salesperson, you have to provide them with what they want upfront: detailed content on a quality website.

So what industrial marketing ideas can you do to nurture those leads and grow your manufacturing business?

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8 Books Every Salesperson Should Read

It doesn’t matter if your sales team is converting leads at a record rate or struggling to meet quotas — there’s always room for improvement. People at every level of your team from directors and managers to consultants and representatives can benefit from new insight and perspective.

There are so many great resources available for sales folks these days: webinars, podcasts, eBooks, white papers, and conferences (click here for those resources!) but I’ve gained so much knowledge by reading plain old books. Take a look at some of my favorites below:  

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Manufacturing Gift Guide: STEM, Tech & Engineering Toys

The holiday season is in full swing, and so is the rush to buy the perfect gift for everyone on your list. Unfortunately, we can’t help you track down that intentionally hard-to-find retro gaming system or the ridiculously overpriced squishy toys that makes no logical sense whatsoever. However, if your list includes aspiring scientists, teenage technologists, endeavoring engineers, or number-savvy whippersnappers, you’re in luck.

We compiled a list of the best Science, Technology, Engineering, and Math (STEM) toys for the 2019 holiday season.

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