The Thomas Blog

Food and beverage industry manufacturer
Manufacturing and Industrial

Challenges And Opportunities In The Food & Beverage Industry

The Food and Beverage Services Global Market Report expects the global market to grow from $3.2 trillion in 2021 to $3.7 trillion in 2022. It's a promising outlook, given that just a few years ago, Fortune reported an $18 billion loss for the top 25 U.S. food and beverage companies.

As the newer generations move away from processed foods in favor of seeking healthier alternatives with cleaner labels, companies are adapting and pressing forward — that trend continues to grow at an excessive pace, signaling that some demands are more of a long-term standard.

But many major food and beverage (F&B) companies have shown that they are not as nimble as smaller companies when it comes to adapting to consumer preferences and there are still challenges the food and beverage industry faces.

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Brainstorm meeting - understanding the needs of b2b buyers
Business Tips

How To Meet The Needs Of B2B & Industrial Buyers [Updated 2022]

No matter your role — sales, marketing, operations, or leadership — you have a lot to accomplish.

And so do the buyers of your company's products or services. 

By understanding what your buyers have on their plates, you can more easily accomplish one of your most important tasks — generating more leads and contributing to your bottom line.

We have more than 120 years of expertise in connecting industrial buyers and suppliers, and we're happy to help share all we've learned from our data and relationships over the years. In this post we'll share what you should know to meet their needs and create more meaningful connections to win more business.

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what is industrial marketing example
Content Marketing

What Is Industrial Marketing? (With Examples)

Today, marketing without a business plan in place is nearly impossible if you want to drive results—and it's even more true in the manufacturing sector.

You need to align your strategy of bringing in new clients with how you're planning to expand into new markets, work at capacity, and expand your company.

Industrial marketing can help you create a competitive strategy and drive financial success. Using techniques that work best for each business, its customers, and its leads to get people interested in products or services.

With that background out of the way, let's dive right in and discuss more about what industrial marketing is and its impact.

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Smiling female industrial worker operating machinery
News Highlight

New Suppliers on Thomasnet.com for August 2022

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

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Smiling male industrial worker in front of a forklift in a warehouse
News Highlight

New and Noteworthy Categories on Thomasnet.com for August 2022

Since industry is constantly growing and evolving, Thomasnet.com® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

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how to grow textile manufacturer with digital marketing
Business Tips

How To Grow Your Textiles Manufacturing Company (With Digital Marketing Examples)

It’s an active period of growth for some textile manufacturers, especially in the U.S.

The pandemic, trade agreements, and changes in the economy have impacted the industry as a whole, but it's still on target for billion dollar growth in the years ahead.

Suffice to say, there's opportunity in this sector of manufacturing, and if you're looking to increase orders—of if you already have a five-year plan to double your business and expand your facility—here are ways textiles manufacturers can get more customers and stay ahead of the competition.

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digital marketing for steel industry
Marketing Strategy

Must-Haves Of A Marketing Strategy For The Steel Industry

Raw material availability is a cornerstone of the U.S. industrial sector, and clearly vital to its growth, and steel continues to be a top product sourced by buyers.

But even with the high demand and longevity in the industry, there are still challenges with running a business — whether it's maintaining relationships, building new ones, or generally trying to build a company that's going to last.

We're here to help ease some of that burden, though, in this post — here are some basic marketing strategy must-haves to grow your steel industry business and tap into more market share.

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Smiling older industrial worker leaning against a stack of pallets
News Highlight

New and Noteworthy Categories on Thomasnet.com for July 2022

Since industry is constantly growing and evolving, Thomasnet.com® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

See which buyers are searching Thomasnet.com for the products & services you specialize in.

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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