Industrial buyers are typically 70% of the way through their purchase decision process before they reach out to a supplier.
If you are a manufacturer trying to grow your business, this is an eye-opening, game-changing stat. It means that the buyers you want to do business with — the ones you need to connect with in order to grow your company — are researching, designing, evaluating, shortlisting, and, ultimately, making their purchase decisions online, all with very limited interaction with your sales people.
How, then, can you forge the connections you need while staying top of mind throughout the long and complex buying process?Read More »
In the digital age, the shop floor isn't the only place that manufacturing puts in work. Today, many industrial companies are incredibly active on social media, sharing their stories and interacting with fans and followers.
If you want to get in on the conversation, or see how a manufacturing company can effectively leverage social media as a sales channel, these are the accounts you want to follow.Read More »
In today's increasingly global business landscape, it's no secret that many manufacturing and industrial businesses maintain supply chains that stretch all over the world.
However, what may be a secret is just how much procurement professionals would prefer to source locally instead.Read More »
Onex got its start in 1966 as a refractory distributor for the foundry industry. As the industry declined in the 1980s, Onex began expanding its product offerings by manufacturing precast shapes, installing refractory materials and partnering with vendors to build furnaces.
Today, Onex is a “one-stop shop” for industrial furnace needs offering both refractory and combustion services as well as designing and building new, custom furnaces.
Meet Ashleigh Walters, President of Onex, a second-generation family-owned and women run business. Walter's experience in the manufacturing sector dates back to 2000 and she has shared her journey through industry.Read More »
Industrial businesses looking to capitalize on the power of videos in the B2B sales cycle often include product demos, virtual plant tours, and customer testimonials/case studies on their company websites and other places industrial buyers frequent.
Those are the most common — and in some cases the most crucial — types of videos, it's important to understand that there are many more ways to use videos as part of your sales and marketing. (And since research from Kissmetrics shows that the likelihood of a purchase increases by 64% to 85% after watching a product/service-related video, you could be missing out!)Read More »
All manufacturing and industrial companies want to grow. Unfortunately, many of them are missing out on an amazing resource that can make this goal a reality — social media. Over 90% of companies, both business-to-business (B2B) and business-to-consumer (B2C), are currently making use of social media for marketing purposes. But with such a wide range of social networks to work with, and new ones popping up every day, navigating these options can often seem daunting.
While there are other social media networks that could be added to this list, we’re focusing on the main channels for B2B marketing purposes. Below, we’ll delve into three of the most popular social networks — Facebook, LinkedIn, and Twitter — and explore how industrial companies and manufacturers can make the most effective use of these versatile platforms, leading to more valuable prospects, increased leads, and, of course, boosted sales.Read More »
Not all customers are created equally. Some will come to you fully informed and ready to buy. Others — likely the majority — require a great deal of time nurturing and educating. The worst are those that absorb a great deal of time and effort from sales professionals, only to reveal that they are not the right kind of customer for your business.
Thankfully, industrial businesses can leverage their website to help streamline and potentially expedite the sales process, while simultaneously weeding out unqualified buyers.Read More »
The job of a subject line is simple: Get the reader to open the email.
On average, 33 percent of recipients open emails based on it's subject line, so it’s incredibly important to get it right — because even the most enticing email in the world won’t matter if the reader ignores it.
There’s plenty of insight and data across the web on best practices for email marketing, but here are five key tips to help you write an attractive subject line that will not only draw in your readers, but your buyers and prospects.Read More »
Praise and recognition are essential to a healthy workplace, but awards and ceremonies take those achievements to the next level. Awards help promote your brand, showcase your team's work to company leaders, and look great on your resume.
For manufacturers, industry awards are a valuable way to get company exposure and credibility, and we've rounded up six manufacturing awards to put on your to-do list and apply to this year.Read More »