Digital marketing continues to grow at an astounding rate. eMarketer estimated that digital ad buyers in the U.S. will spend $191.09 billion in 2021, a 25.5% increase over last year. Manufacturers and industrial markets have begun to aggressively embrace the approach, and we can clearly see three distinct stages in their digital marketing evolution.
Understanding which stage you’re in can ensure that you are advancing toward what should be the ultimate goal of your digital marketing — generating customers and driving revenue.
You already know that your customers mean everything to your manufacturing business. However, it's important to let those customers know it every once in a while, too. Most companies likely spend a lot of time, money, and energy bringing in new clients, but very few companies expend anywhere near that much to retain the customers they already have. In fact, just 43% percent of B2B firms consider customer satisfaction a key goal. Studies show that organizations that focus on optimizing their customer engagement outperform their competitors by 26%.Read More »
Potential customers do a great deal of research into every purchasing channel available to them. The latest Industrial Buyer's Search Habits Survey Results show that 40% of B2B buyers rate the quality of a manufacturer's website as an important factor when deciding whether to partner with a supplier. With B2C expectations driving change in B2B, industrial distributors can implement some digital marketing ideas to foster customer loyalty and increase revenue growth.Read More »
B2B buyers today have more control over obtaining the information they need to make decisions — control over how they get it, and who or where they get it from. Digital marketing and publishing blogs put some control back in your hands — while still respecting the buyer and the nature of today’s digital experience.
An effective blog strategy should reach purchasing decision-makers on their time, and speak in a voice that connects with them. It establishes a relationship with your buyer by opening up a meaningful dialogue, positioning you as a valuable resource rather than just another potential supplier.Read More »
Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.Read More »
Since industry is constantly growing and evolving, Thomasnet.com® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends.Read More »
What if you could tell your sales & marketing teams which buyers were actively looking for your products & services? They'd probably narrow their focus to those buyers, and you'd likely see an uptick in the number of real opportunities flowing through your pipeline.
In the digital space, prospects are almost always sending out signals about the types of products and services they're likely to buy. Knowing what these signals are and how to identify them can fuel significant growth in your lead generation and sales efforts, and this post will help you do just that.Read More »
A great blog can serve as the foundation of your industrial content marketing strategy and fuel lead generation. For most manufacturers and industrial companies, the primary goal of a blog is to drive quality website traffic from search engines — so make sure you understand the goals of your blog. It will influence the way you craft the content.
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Whether you're in need of new blood in your supply chain or trying to build up your list of diversity suppliers, Thomas can help save you time and hassle in sourcing exactly what you need. Thomasnet.com offers detailed information on North American companies in over 75,000 categories of products and services, not to mention our CAD file library, whitepapers, and guides. In this article we're here to show you how to make the most of Thomasnet.com's features by covering the basics of finding and sourcing from the 6,200+ veteran-owned companies on our platform.Read More »