The Manufacturing Leader's Step By Step Guide To Converting Anonymous Traffic Into Warm Leads & Reaching Out To Your Contacts

After you’ve worked to build your online presence, increase your brand, and drive traffic to your website, the next step to growing your manufacturing business is converting that traffic into leads. You’ll notice there are different groups of leads that may come through. There’s a difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) and you need more of the former in order to get more of the latter.

How To Find Customers For Your Manufacturing Business

While your specific business goals might be different than your competitors or the thousands of other manufactures out there, everyone wants to bring on new customers.

It doesn't matter if you're opening a new facility, expanding into creating new markets or products, or simply trying to expand your customer base, we're here to help you do so.

To start, industrial businesses will need an effective online marketing and sales strategy to help them achieve their business goals — because the B2B buyer behavior has changed. Innovative manufacturers and industrial companies use digital marketing to get more customers versus solely relying on traditional methods like in-person networking and trade shows.

4 Steps to Expanding Your Industrial Network on LinkedIn

Chances are you’re already using LinkedIn to keep an up-to-date roster of contacts, check out what connections are up to, scout out potential hires, and send messages.

This powerful tool serves as much more than a social network or recruiting outlet, though — it can play a major role in generating leads and sales for your industrial company.

There are a few steps for you to benefit from using LinkedIn to connect with people in their industry, so we wanted to lay out a few tips on how to get started. 

(We do want to note that although there's a paid version of LinkedIn known as LinkedIn Sales Navigator, we know you’re as budget-conscious as you are business-savvy, so we’ll be solely focusing on harnessing the power of free LinkedIn in this post.)

4 Places To Advertise Your Manufacturing Business Online

In today’s increasingly connected world, establishing a strong digital presence is crucial for effective brand exposure and lead generation.

With more and more people accessing business and product information online, it’s no longer adequate to rely solely on broadcast commercials, newspaper ads, or cold calling for effective B2B marketing.

New Suppliers on Thomasnet.com for June 2022

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com^®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

New and Noteworthy Categories on Thomasnet.com for June 2022

Since industry is constantly growing and evolving, Thomasnet.com^® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

Industrial Advertising 101 (With Examples!)

Today, technology and digital platforms make it easy to target the exact audiences you’re after, even if you have a limited budget, which is why a well-planned, dynamic advertising strategy can make the difference between growth to your bottom line and stagnation for your company.

Industrial advertising targets businesses that seek products or services related to the manufacturing industry.

In this post, we'll talk more about this and why it's important for manufacturers invest in it to increase their revenue.

4 Reasons Why Manufacturers Use Video Marketing

Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, but also establishes you as a knowledgeable thought leader in your industry.

Developing fresh, new content can also improve your SEO rankings, making it easier for people to find your company online.

While you may be providing ample written content for your site visitors, you might be missing one crucial component — videos. Increasingly important in today's digital landscape, video content allows for efficient dissemination of complex information while providing an interactive, engaging user experience.

How Manufacturing Quality Certifications Help Win Business

For manufacturing companies, attaining and maintaining quality certifications can take a lot of time and effort, but it's important to have these qualifications for a number of reasons—including winning new business.

Whether it's a well-known standard like ISO or ANSI or a more niche accreditation like QS 9000 or IRIS, quality certifications let buyers know that you can meet their specific standards.

This can be a powerful sales and marketing tool because most buyers specifically search out suppliers with these acronyms attached to their names, and if you have them, it's an immediate sign of trust over one of your competitors without them.