Late Sunday evening, the United States, Mexico, and Canada finalized the parameters of a new trade deal — the United States-Mexico-Canada Agreement, or USMCA. The USMCA, which still needs to be formally ratified by each country, would replace the North American Free Trade Agreement (NAFTA).
While it is not expected to go into effect until 2020, manufacturers and buyers in North America will undoubtedly begin to feel its effects very soon.Read More »
Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful responses that demonstrate skill, experience and wisdom. There are thousands of influencers who have built a following on the network by regularly engaging with threads related to their passions and areas of expertise.Read More »
When you have data that tips you off to a buyer’s interest early on in their buying process, that data is priceless. Without it, those buyers are as much as 70 percent of the way through their buying journey before you find out they’re interested in products and services like yours — if you ever find out at all.Read More »
To the casual observer, today’s strong economy and booming manufacturing sector might give the impression that landing new customers in the industrial space is easy. As an industrial supplier, you know better.Read More »
In the hypercompetitive industrial marketplace, it’s important to look for every edge you can in order to connect with more buyers. That means branching out beyond traditional marketing channels to connect with more prospects in more places.Read More »
With the manufacturing sector on the upswing and reshoring initiatives continuing to add new jobs, unemployment within the industry is at a historic low. In fact, research shows that 2 million new manufacturing jobs will be created over the next decade.Read More »
The world is full of advice, and there's certainly a lot of it out there. However, when it comes to industrial marketing, there are a few facts that people aren't sharing.
Fortunately, we're here to fill you in. Here are three industrial marketing secrets that can help set your manufacturing company up for greater success.Read More »