The Thomas Blog

Rodon Group Blog Post
Content Marketing

Does Your Content Pass The Quality Test?

Content marketing for manufacturing companies is a critical element of any strong marketing strategy, and quality is crucial.

The last thing you want to do is crank out blog posts, eBooks, or other resources that won't be effective — it will not only waste your time, but it'll be off-putting to your prospective customers.

So whenever you're producing content that is aimed to help drive in buyers and engineers to learn more about your company's products and services, ask yourself these four key questions below.

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Engineering Specialties Inc Case Studies
Content Marketing

Don’t Just Say It, Prove It: The Value of Client Testimonials

The majority of buyers added fewer than 10 new suppliers to their supply chains last year, which means you need to ensure you're reaching them when they're searching.

Aside from having an up-to-date website with detailed product and company information, having examples of your products and services in action — as well as testimonials from happy customers — can make you stand out among your competitors.

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Thomas Connect OEMs
Data Syndication

Product Experience Management In The Age Of Amazon

Online sales giants have forever changed the way buyers buy. Whether the buyer is a consumer looking for shoes, or a design engineer looking for an actuator, the expectation is that the product they’re looking for is easy to find, with detailed information that makes it easy to evaluate and compare that product with similar and competing products. 

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Trends
Trends

How Do I Know Which Manufacturing Trends Are Impacting My Business Right Now?

One of the most exciting things about working in manufacturing is the fast-paced nature of the industry. However, the constant change and continuous innovation can also create a challenge — keeping up with everything.

As a supplier, you need to know what trends are driving demand for your products and services, and which ones are shaping not only your business, but the supply chain overall. Fortunately, there are some tools available that can help.  

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