The Thomas Blog

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News Highlight

New and Noteworthy Categories on Thomasnet.com for February 2022

Since industry is constantly growing and evolving, Thomasnet.com® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

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News Highlight

New Suppliers on Thomasnet.com for February 2022

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

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how to market a manufacturing company - marketing strategy for manufacturing company
Marketing Strategy

The Ultimate Guide To A Manufacturing Marketing Strategy in 2022

Marketing isn't a new practice.

It has actually — if you can believe it — been around for centuries.

And while many manufacturing and industrial companies are successfully implementing aspects of marketing such as email campaigns, social media engagement, and a modern website, there's always room for improvement (or to get started if you haven't already).

A well executed strategy will have a place in each area of business, especially pricing, product, and sales, so it's important to do it right if you want to:

  • Get more customers
  • Acquire more high-quality leads
  • Increase revenue
  • Expand your business into new markets

Sound like a plan? Great!

In this blog, we’ll break down everything you need to know about starting and/or optimizing a strategy of your own — and we'll include additional marketing resources for deeper dives along the way.

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Young female industrial marketer in the office - get started with industrial marketing
Marketing Strategy

How To Get Started With An Industrial Marketing Strategy This Year

Digital industrial marketing drives customers to your business’ products and services through coordinated design, content, social media, and SEO tactics. Many manufacturing and industrial companies may think that digital marketing would be more suited toward consumer goods and B2C than the industrial space, but that's not the case. With the rise of digital transformation of sales and marketing, successful B2B companies see marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.

In fact, most industrial manufacturers are practically already set up for a marketing campaign — they just don’t know it yet. Here's how to get started.

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Smiling Black Businessman at a Computer
News Highlight

New and Noteworthy Categories on Thomasnet.com for January 2022

Since industry is constantly growing and evolving, Thomasnet.com® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

Read More »
Smiling American Muslim Woman at a Computer
News Highlight

New Suppliers on Thomasnet.com for January 2022

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

Read More »
steel and metal manufacturing - how to promote your steel business
Manufacturing and Industrial

How To Grow Your Steel And Metals Manufacturing Business

Steel continues to be one of the most sourced products on the Thomasnet.com platform. It is no surprise that steel and metals represent an important supply source to today's aerospace, aviation, and medical industries.

So how can steel and metal manufacturing businesses continue the momentum of their business growth? First, make sure you have a clear business plan. Some manufacturers try to grow their manufacturing business by doing everything possible. In this post, we'll help you choose business goals that are realistic and how you can document them so you can see your milestones and track your growth along the way. Doing so will ensure you're not as overwhelmed and your employees stay motivated too.

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Actionable Next Steps for Manufacturers...

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Free Missed Opportunity Report

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2025.

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