10 Signs Your Manufacturing Website Is Out Of Date

It used to be that simply having a website would set you apart from the competition. You could create a handful of pages, add a little background about the company, sprinkle in some images, set it, and forget it.

But today's world is more digitally connected than ever and if you want your website to be a lead generator, it requires a lot more upkeep—because today, users expect more.

Thus, manufacturers and industrial companies are investing in website efforts because it is proven as a key driver of new business and the centerpiece of growth and digital marketing efforts.

11 Best Industrial Website Design Examples

A great website can be one of your best marketing tools helping to attract prospects, establish trust, capture leads, and ultimately win new business.

Buyers want to learn about your company, products, and services even before they reach out, which is why it's important to have an up-to-date place that has all of your information readily available. (Additionally, according to a recent industrial survey, website usage increased significantly year over year by manufacturers and industrial companies connecting with more buyers and customers!)

New and Noteworthy Categories on Thomasnet.com for February 2022

Since industry is constantly growing and evolving, Thomasnet.com^® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

New Suppliers on Thomasnet.com for February 2022

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com^®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

The Ultimate Guide To A Manufacturing Marketing Strategy in 2022

Marketing isn't a new practice.

It has actually — if you can believe it — been around for centuries.

And while many manufacturing and industrial companies are successfully implementing aspects of marketing such as email campaigns, social media engagement, and a modern website, there's always room for improvement (or to get started if you haven't already).

A well executed strategy will have a place in each area of business, especially pricing, product, and sales, so it's important to do it right if you want to:

• Get more customers
• Acquire more high-quality leads
• Increase revenue
• Expand your business into new markets

Sound like a plan? Great!

In this blog, we’ll break down everything you need to know about starting and/or optimizing a strategy of your own — and we'll include additional marketing resources for deeper dives along the way.

Top Suppliers on Thomasnet.com for February 2022

How To Get Started With An Industrial Marketing Strategy This Year

Digital industrial marketing drives customers to your business’ products and services through coordinated design, content, social media, and SEO tactics. Many manufacturing and industrial companies may think that digital marketing would be more suited toward consumer goods and B2C than the industrial space, but that's not the case. With the rise of digital transformation of sales and marketing, successful B2B companies see marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.

In fact, most industrial manufacturers are practically already set up for a marketing campaign — they just don’t know it yet. Here's how to get started.

New and Noteworthy Categories on Thomasnet.com for January 2022

Since industry is constantly growing and evolving, Thomasnet.com^® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

New Suppliers on Thomasnet.com for January 2022

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com^®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.