6 Ways To Redefine Your B2B Manufacturing Marketing Strategy In 2022

With 2021 drawing to a close, now is the time to look ahead and start setting your industrial marketing plan for the future. Upgrading your digital tools and supplementing your traditional tactics puts your manufacturing company in a better position for lead generation.

Here are ways you can boost your manufacturing marketing strategy to meet the changing needs of today's buyers and get more qualified leads.

The Stages Of Industrial Digital Marketing: Converting Traffic To Customers

Giving Thanks: B2B Customer Appreciation Tips For Manufacturers

You already know that your customers mean everything to your manufacturing business. However, it's important to let those customers know it every once in a while, too. Most companies likely spend a lot of time, money, and energy bringing in new clients, but very few companies expend anywhere near that much to retain the customers they already have. In fact, just 43% percent of B2B firms consider customer satisfaction a key goal. Studies show that organizations that focus on optimizing their customer engagement outperform their competitors by 26%.

Digital Marketing For Industrial Suppliers & Manufacturers: 3 Must-Haves

Potential customers do a great deal of research into every purchasing channel available to them. The latest Industrial Buyer's Search Habits Survey Results show that 40% of B2B buyers rate the quality of a manufacturer's website as an important factor when deciding whether to partner with a supplier. With B2C expectations driving change in B2B, industrial distributors can implement some digital marketing ideas to foster customer loyalty and increase revenue growth.

We've rounded up the digital marketing must-haves you need to successfully promote your industrial products and services and reach more buyers.

The Ultimate List Of Blog Topic Ideas For Manufacturers

B2B buyers today have more control over obtaining the information they need to make decisions — control over how they get it, and who or where they get it from. Digital marketing and publishing blogs put some control back in your hands — while still respecting the buyer and the nature of today’s digital experience.

An effective blog strategy should reach purchasing decision-makers on their time, and speak in a voice that connects with them. It establishes a relationship with your buyer by opening up a meaningful dialogue, positioning you as a valuable resource rather than just another potential supplier.

New Suppliers on Thomasnet.com for November 2021

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com^®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

New and Noteworthy Categories on Thomasnet.com for November 2021

Since industry is constantly growing and evolving, Thomasnet.com^® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

How Manufacturers Can Identify & Use Buyer Intent Signals To Drive Sales

What if you could tell your sales & marketing teams which buyers were actively looking for your products & services? They'd probably narrow their focus to those buyers, and you'd likely see an uptick in the number of real opportunities flowing through your pipeline.

In the digital space, prospects are almost always sending out signals about the types of products and services they're likely to buy. Knowing what these signals are and how to identify them can fuel significant growth in your lead generation and sales efforts, and this post will help you do just that.

13 Ways To Improve Your Manufacturing Blog (For Beginners)

A great blog can serve as the foundation of your industrial content marketing strategy and fuel lead generation. For most manufacturers and industrial companies, the primary goal of a blog is to drive quality website traffic from search engines — so make sure you understand the goals of your blog. It will influence the way you craft the content.