What Is Video Marketing (& How Manufacturers Can Get Started in 2022)

Content marketing isn’t all about writing — today’s consumers and B2B buyers are on all channels, all the time. This means a sizeable portion of your target audience is on Facebook, LinkedIn, YouTube, and other video-friendly platforms at some point during the day, and if you aren’t trying to reach them with engaging content they're looking for there, your marketing strategy will most certainly fall flat.

In today’s marketplace, a dominant online presence is key to establishing a strong, recognizable, trusted brand within your own industry and staying ahead of competitors. Many manufacturers are investing in video marketing to show prospects a tour of their factory to connect with more customers.

With that in mind, this blog will help manufacturers like you develop a quality, cost-effective video marketing program that helps demonstrate leadership and promote products and services to customers.

SEO For Manufacturers And Industrial Companies In 2022: Is SEO Worth It?

For many manufacturers and industrial companies, search engine optimization (SEO) is still shrouded in mystery. It’s understandable — the rules and “best practices” are ever-evolving, shifting constantly as new technologies and trends come and go. It’s no surprise, then, that there are a lot of misconceptions surrounding SEO.

So if you're new to the digital marketing world, let's take a step back to the basics of SEO and help you understand its worth to manufacturers and industrial companies.

5 Things Manufacturers Are Wishing For This Holiday Season

Between gearing up for the year-end at work and getting ready for celebrations at home, the holidays can be an especially stressful time for manufacturers.

Here are priorities that could make the holiday season and the upcoming year a little brighter and a whole lot more successful for the manufacturing industry.

American Toy Manufacturers Who Make The Holidays Possible

This time of year, elves tend to get a lot of credit for making holiday wishes come true. But the truth is, the real magic isn't happening in the North Pole; it's happening at real manufacturing workshops throughout the country.

Here are some of the many American manufacturers that help produce the toys (and the joys) this holiday season.

How To Plan A New B2B Product Launch With Digital Marketing

Business owners are familiar with building their own go-to-market strategy. It's the official plan of how a new product gets launched, who the target audience is, the marketing plan, and sales strategy. But each product, industry, and market are different — especially in the manufacturing and industrial world. According to a small business survey done by Thomas, only 15.69% of small businesses in the U.S. use digital marketing as a primary marketing tactic. But in the past year, more leaders are making a move to digital transforming their sales and marketing.

The following steps outline how to plan your new B2B product launch with digital marketing and newer, better growth methods that meet a new age of buyers.

New Suppliers on Thomasnet.com for December 2021

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com^®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

New and Noteworthy Categories on Thomasnet.com for December 2021

Since industry is constantly growing and evolving, Thomasnet.com^® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

6 Ways To Redefine Your B2B Manufacturing Marketing Strategy In 2022

With 2021 drawing to a close, now is the time to look ahead and start setting your industrial marketing plan for the future. Upgrading your digital tools and supplementing your traditional tactics puts your manufacturing company in a better position for lead generation.

Here are ways you can boost your manufacturing marketing strategy to meet the changing needs of today's buyers and get more qualified leads.

The Stages Of Industrial Digital Marketing: Converting Traffic To Customers