4 Places To Advertise Your Manufacturing Business Online

In today’s increasingly connected world, establishing a strong digital presence is crucial for effective brand exposure and lead generation.

With more and more people accessing business and product information online, it’s no longer adequate to rely solely on broadcast commercials, newspaper ads, or cold calling for effective B2B marketing.

New Suppliers on Thomasnet.com for June 2022

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com^®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

New and Noteworthy Categories on Thomasnet.com for June 2022

Since industry is constantly growing and evolving, Thomasnet.com^® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

Industrial Advertising 101 (With Examples!)

Today, technology and digital platforms make it easy to target the exact audiences you’re after, even if you have a limited budget, which is why a well-planned, dynamic advertising strategy can make the difference between growth to your bottom line and stagnation for your company.

Industrial advertising targets businesses that seek products or services related to the manufacturing industry.

In this post, we'll talk more about this and why it's important for manufacturers invest in it to increase their revenue.

4 Reasons Why Manufacturers Use Video Marketing

Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, but also establishes you as a knowledgeable thought leader in your industry.

Developing fresh, new content can also improve your SEO rankings, making it easier for people to find your company online.

While you may be providing ample written content for your site visitors, you might be missing one crucial component — videos. Increasingly important in today's digital landscape, video content allows for efficient dissemination of complex information while providing an interactive, engaging user experience.

How Manufacturing Quality Certifications Help Win Business

For manufacturing companies, attaining and maintaining quality certifications can take a lot of time and effort, but it's important to have these qualifications for a number of reasons—including winning new business.

Whether it's a well-known standard like ISO or ANSI or a more niche accreditation like QS 9000 or IRIS, quality certifications let buyers know that you can meet their specific standards.

This can be a powerful sales and marketing tool because most buyers specifically search out suppliers with these acronyms attached to their names, and if you have them, it's an immediate sign of trust over one of your competitors without them.

9 Tips to Writing Subject Lines That Work for Manufacturers

The job of a subject line is simple: Get the reader to open the email.

On average, 33 percent of recipients open emails based on its subject line, so it’s incredibly important to get it right — because even the most enticing email in the world won’t matter if the reader ignores it.

There’s plenty of insight and data across the web on best practices for email marketing, but here are a few key tips to help you write an attractive subject line that will not only draw in your readers, but your buyers and prospects.

New Suppliers on Thomasnet.com for May 2022

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com^®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

New and Noteworthy Categories on Thomasnet.com for May 2022

Since industry is constantly growing and evolving, Thomasnet.com^® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends.