The Thomas Blog

Content Marketing

Why You Should Use Content Marketing

To understand why content marketing is important, let’s first take a look at the complete picture of the modern industrial buying process.

Industrial buying is an infinitely more complex process than it ever used to be. In the past, business relationships were forged over lunches, golf games, phone calls, and plant visits. Suppliers showcased their know-how by “talking shop” and establishing rapport.

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We Love Manufacturing
Manufacturing and Industrial

Five Reasons Why We ♥ Manufacturing

It’s Valentine’s Day, and love is definitely in the air. But at Thomas, we just have one thing in our hearts: manufacturing.

We love the industry, the companies that make it run, and the people that make it great. After all, since 1898, we’ve been helping manufacturing companies grow, so you might say we’re in a bit of a committed relationship.

There are so many reasons to love manufacturing. Here are our top five.

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Social Media Trends 2018
Social Media

Social Media Marketing Trends For 2018

 If you’re looking to boost your manufacturing sales this year, social media isn’t just an option — it’s a requirement. But the world of social media is constantly changing and evolving, with new trends cropping up every day. What worked in 2017 won’t work in 2018. To stay ahead of the competition and set your company apart, it’s critical to stay up-to-date on the latest trends and best practices.

So, what can we expect in social media marketing in the year ahead? 

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Two Huge Resources for When You’re Sourcing Something Completely New to You

Whether you’re someone who only occasionally needs to source a new product, component or service, or you’re an institutional buyer assigned to a completely new category, gaining the right knowledge fast is the key to sourcing success.

Through our new Thomas Insights offering, and our popular Custom Quotes® service, the Thomas Network at®  delivers the information and support you need to help you find the right product and supplier, every time.

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ab testing
Social Media

The Basics Of A/B Testing

Much like the machines on your shop floor, you want to make sure that your industrial marketing is optimized for peak performance. A/B testing (also referred to as split testing, multivariate testing, or iterative testing) can help you continuously calibrate your marketing efforts, ensuring maximum results.

Not familiar with the term, or curious how A/B testing works? Here’s what you need to know to get started.

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Digital Marketing
Social Media

The Best Online Marketing Courses to Boost Your Marketing Skills

B2B marketing evolves at a breakneck pace; with new trends, innovations, and technologies being developed every day, staying ahead of the curve can seem challenging. But keeping your marketing skills sharp and your know-how current is essential for remaining relevant among the competition.

This doesn’t mean you need to start making your own memes or communicating solely through emojis. Or that you need start using strange millennial slang in your content marketing. But it does mean you should be thinking about ways to hone your skills and increase your leads — which may even mean advancing your career at the same time.

Online marketing courses allow professionals to hone their skills on their own schedule, at their own pace, and can be hugely useful in gaining new leads. Below are five of the most popular online courses available.

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Leveraging Omni-Channel To Get Specified
Data Syndication

Leveraging Omni-Channel To Get Specified

Today’s marketing world is filled with buzzwords. From acronyms like “KPI” and “CTR” to rising industry trends like “big data” and “hyperlocal,” sales and marketing leaders in the manufacturing space constantly find buzzwords left and right. So when you come across the word “omni-channel,” you may be quick to dismiss it.

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SEO versus SEM

SEO Vs. SEM Vs. PPC: What’s The Difference, And Which One Is Right for You?

The industrial manufacturing sector is constantly seeing new technological innovations and advancements as businesses compete to stay ahead of the competition and at the forefront of their industry. Similarly, digital B2B advertising and marketing practices undergo the same rapid rate of change and advancement. But with so many options and platforms available today, getting started can be daunting.

Some of the most common questions we field at Thomas involve a slew of acronyms — SEO, SEM, and PPC: What’s the difference between SEO, SEM, and PPC, and what can they do for my company?

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