The Thomas Blog

Everything Manufacturers Need to Know About Paid Marketing
SEM/PPC

Everything Manufacturers Need to Know About Paid Marketing

If you’ve been keeping up with our blog posts, you’ve been staying up to date about our marketing best practices for manufacturers.

We’ve covered a range of marketing topics:

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Smart tv
Technology

Is The Next Digital Marketing Battleground In Your Living Room?

The old marketing rules have changed to meet the needs of consumer behaviors. From establishing an online presence (73% of industrial buyers pay attention to your website!) to optimizing your website to offer a mobile version, it's important to update your marketing strategy based on user activity. Content marketing for manufacturing companies have incorporated mobile search and mobile ads built specifically for interaction on mobile devices.

But what about one of the most influential communications inventions of the 20th century — the television. The first TV advertisement aired in the 1940s, so traditional commercials have been around for a long time and has grown steadily. While mobile optimization and advertising are still important elements to target users, let's take a look at how the traditional TV set has evolved to consumers' behaviors and what it may mean for industrial marketers.

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Contact us icons
Website Design

The Must-Haves On Your Company's Contact Us Page

While buyers are typically 70% of the way through their process before they reach out, you need to make it simple for them to get in touch when they're ready.

Think about it — your dream customer has made it to your website, read your blog posts, your company and product information, and maybe even downloaded some of your eBooks or product files, but when they're finally ready to reach out or submit an RFQ, you leave them hanging. Not the best experience, right?

Many companies focus attention on optimizing their home pages or information pages, make sure that the contact us page isn't overlooked, as it is one of the most valuable pages on your website. In fact, it's one of the simplest quick fixes we recommend implementing for your manufacturing website.

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Thomas WebTrax Logo
Sourcing

How Thomas WebTrax Differs From Google Analytics, The Thomas Network & More

More than 11,000 manufacturers are using Thomas WebTrax to turn anonymous website traffic into real, actionable leads for their businesses.

However, we understand that you may still have questions about WebTrax, how it fits in with other Thomas solutions, and how it stacks up to other tools available in the marketplace. Hopefully, this post clears things up and helps you decide which solution works best for your industrial business.

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G Suite Vs. Microsoft Office
Marketing Strategy

Using Google Docs, Slides, & Sheets For Marketing

Word documents, slide decks, data spreadsheets. What do these things have to do with industrial marketing? You might be surprised.

If you’re in charge of content marketing for your business, chances are you’re writing a lot of the copy in Word documents, presenting your ideas from slide decks, and analyzing data with spreadsheets.

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Events

The Marketing Conferences You Should Attend In 2019

As the year begins, industrial companies are beefing up their marketing plans and mapping out goals for 2019. To be successful, you must be aware of the latest technology and trends that will help your business grow, and marketing conferences can be a huge help.

Not only do these "meetings of the minds" help keep marketers up-to-date on the latest innovations, but they provide a valuable opportunity to network and commiserate with others in the field. 

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Industrial Paid Advertising
Social Media

Display vs. Search vs. Social Ads vs. PPC in Paid Advertising

Pay-per-click (PPC) advertising and other forms of paid advertising have become popular — and effective — marketing tools for many manufacturing companies. 

However, if you're new to paid advertising, it's important to know that there are several disciplines that fall underneath this umbrella. Understanding the differences and figuring out which industrial paid strategy will work best for your company isn’t always easy or straightforward. We’ll explore the advantages and disadvantages to each below.

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