The Thomas Blog

Reading email subject lines on phone
Email Marketing

9 Tips For Writing Effective B2B Email Subject Lines (With Examples)

The job of a subject line is simple: Get the reader to open the email.

On average, 33 percent of recipients open emails based on its subject line, so it’s incredibly important to get it right — because even the most enticing email in the world won’t matter if the reader ignores it.

There’s plenty of insight and data across the web on best practices for email marketing, but here are a few key tips to help you write an attractive subject line that will not only draw in your readers, but your buyers and prospects.

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color theory in marketing
Marketing Strategy

The Role Of Color Theory In Marketing

The concept of "color theory" is not new. In fact, the term first appeared in the writings of Leone Battista Alberti and the notebooks of Leonardo da Vinci way back in the 1400s. 

Today, color theory is still prominently taught in disciplines like art and science. However, marketers can certainly benefit from learning about it as well. After all, no matter what industry you are in, colors can define your brand, influence your audience, and prompt people to take action. 

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Engineers industrial personas on computer
Marketing Strategy

Why It's Important To Know Your Audience: The Key Role Of Buyer Personas

Imagine a trade school instructor working with a brand-new class of students and jumping right into the finer points of programming a 5-axis CNC machine. Or a presenter at an executive seminar who just goes over the basic concept of a balance sheet. Neither one would make much of an impact on the audience, and it is likely the presentation would only be memorable for the worst of reasons.

Both the instructor and presenter failed because they didn’t know their audience, and therefore couldn’t address the audience’s needs.

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contact us page must-haves
Website Design

The Must-Haves On Your Company's Contact Us Page (With Examples)

While buyers are typically 70% of the way to making a purchase before they reach out, you need to make it simple for them to get in touch when they're ready.

Think about it — your dream customer has made it to your website, read your blog posts, your company and product information, and maybe even downloaded some of your eBooks or product files, but when they're finally ready to reach out or submit an RFQ, you leave them hanging. Not the best experience, right?

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SEO vs SEM
SEO

SEO Vs. SEM Vs. PPC For Manufacturers: What’s The Difference?

The industrial manufacturing sector is constantly seeing new technological innovations and advancements as businesses compete to stay ahead of the competition and at the forefront of their industry. Similarly, digital B2B advertising and marketing practices undergo the same rapid rate of change and advancement. But with so many options and platforms available today, getting started can be daunting — especially if you're new to the industrial marketing world.

Some of the most common questions we field at Thomas involve a slew of acronyms — SEO, SEM, and PPC: What’s the difference between SEO, SEM, and PPC, and what can they do for my company?

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How to sell industrial products online
Business Tips

How To Sell Industrial Products In A B2C World

The online product sourcing landscape has changed. B2B consumers are no longer satisfied with data buried in catalogs and PDFs.

Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement is driving companies to invest in digitized catalogs and create a complete digital customer experience for online prospects.

How can B2B businesses, manufacturers, and industrial companies shift their current online strategies or elevate their existing lead generation efforts to sell their industrial products more effectively?

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers