The manufacturing industry is one of the largest and most influential sectors of the United States economy. According to ACS estimates, the number of people employed in the Manufacturing Industry Sub-Sector has been growing at a rate of 0.41%, from 15.4M people in 2017 to 15.5M people in 2018.
But what is it like for the millions of people who actually work in the industry? The truth is, it's pretty fantastic. Here are some reasons why:Read More »
Think of some household items you often use — Bounty paper towels, Dawn dish soap, Jif’s peanut butter? The products are almost synonymous with the company name.
Building this recognition takes time and effort with brand marketing, but goes a long way in establishing trust with prospects and customers. In some cases, the first impression a prospect sees of your brand will be through your logo — so first impressions matter. Here are a few reasons why a manufacturer’s logo’s visual elements make a difference for growth.Read More »
Email marketing continues to be one of the top tactics used by marketers to stay connected with customers and build relationships with new ones. According to Campaign Monitor, email marketing has the highest return on investment for small businesses.
While there are a number of factors that go into a high-performing email, what’s key is a good email prospect list.
Here are basic steps manufacturers and industrials can follow to build an effective prospect list for email marketing campaigns.Read More »
In the early days of the internet, few manufacturing companies dedicated resources to online marketing. This created a distinct competitive advantage for early adopters of digital marketing efforts to increase market share.
Today, most manufacturers have invested resources in at least some digital engagement form, even if those efforts are limited to a website or directory listing. But some manufacturers are still finding themselves challenged selling new business and bringing on new customers.
Here are the most common marketing challenges manufacturers struggle with and how to fix them.Read More »
If you're an OEM, industrial distributor, or custom manufacturer, these statements might sound pretty familiar:
- "We need to talk to prospects in order to qualify them."
- "Too much information on my site would give my competitors an advantage."
- "We get all of our new business from word-of-mouth."
- "A new website won't help me get new business because my current website doesn't, either."
It's understandable — it's not easy doing what you do. But if you want to start bringing in more new customers, you may want to rethink your approach. That's because more of your buyers and competitors are doing business digitally. Supplementing your traditional growth methods with an updated website, online presence, and inbound marketing strategy helps out when cold calls and word-of-mouth fall short.Read More »
Like macaroni and cheese or a song and a dance, some things work better together — even marketing and sales. Without alignment, it hurts your business across the board, and it doesn't just hit one of your departments. A study from Forrester found that 43% of CEOs believed that misalignment had cost them sales. Furthermore, according to Forrester Research, companies that take the time to properly engage and nurture leads improve their sales outreach at a rate of 50% while spending 33% less.Read More »
In the crowded marketplace of CNC machine shops, it’s becoming more and more important to stand out on search engines. Ranking on the first page of Google for valuable terms allows a business to bring in new customers, but it’s not always obvious what search engines prefer.Read More »
Industrial marketing and advertising have come a long way over the years. In the past, buyers were relatively uninformed about their options; they simply didn’t have access to the wealth of information they do now. They couldn’t turn to Google for company reviews and testimonials, and they couldn’t access company websites for easy comparison, quote requests, and general industry information.Read More »
One of the most significant changes in the digital space is that people are becoming so conditioned by the digital experience in their personal lives, they are beginning to expect the same level of ease and satisfaction when dealing in a professional capacity.Read More »