Even though the manufacturing industry has had a long dominance in the U.S. economy, it’s still relatively a newcomer when it comes to all things industrial marketing.
Instead of word-of-mouth referrals and newspaper advertisements, digital platforms have become the most effective way to drive new business with a more expansive reach and more effective ways to highlight a company’s value proposition. Marketers and business owners utilize pay-per-click, content creation, email blasts, and many other tactics to their advantage, but to some, these methods can feel overwhelming. With so much opportunity comes tough decisions on how to direct your time, energy, and money.Read More »
Today, marketing has become synonymous with a business plan because of its competitive strategy and financial success. It uses techniques that work best for each business, its customers, and its leads to get people interested in products or services. Many different marketing types are depending on the platforms you use and the campaigns you invest in. They are generally categorized under B2C (business-to-consumer) marketing or B2B (business-to-business) marketing.Read More »
At Thomas, we're on a mission to help industry grow through connecting buyers and sellers. In our quest we constantly scour North America to ensure we find every new B2B supplier we can, so we can help you on whatever mission your company is driven by. Here we're showcasing ten of our latest finds across the US and Canada, from luminous markings suppliers to secure data sharing service companies.Read More »
The pursuit of perfection is an impossible task, but our team of intrepid taxonomy experts strives to make our collection of 75,000+ categories as close as possible to it year-round. Over the past month alone, they've added the most relevant new products and services they could find, searched for outdated terms to get rid of, and found new ways to interconnect all of these categories to make it easier to find what you need. We're exploring the fruits of their labor below, encapsulated in 11 new areas to source.Read More »
The online product sourcing landscape has changed. B2B consumers are no longer satisfied with data buried in catalogs and PDFs.
Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement drives companies to invest in digitized catalogs and create a complete digital customer experience for online prospects.
How can B2B businesses, manufacturers, and industrial companies shift their current online strategies or elevate their existing lead generation efforts to sell their industrial products effectively?
According to Thomas’ latest industrial buying habits survey, 73% of those surveyed pay attention to your website. One respondent said, “You MUST have a website. On it, be very clear and detailed about your supply capabilities and lower limits. Include all public contact and social media channels, locations and areas served, your business structure, history, and mission/vision.”
As more manufacturers shift toward traditional growth methods to digital marketing tactics, here are some industrial website design examples to get your CNC machining website geared for more leads.Read More »
A well-planned, dynamic advertising strategy can make the difference between growth to your bottom line and stagnation for your industrial business. Today, technology and digital platforms make it easy to target the exact audiences you’re after, even if you have a limited budget.
Let's learn more about industrial advertising and why manufacturers invest in it to increase their revenue.Read More »
You worked hard to market your capabilities and nurture your prospects. Now your sales team has a healthy list of leads. However, research shows that 40-50% of inbound sales leads are ignored and never followed up on, which can add up to a lot of lost revenue for your business.
Developing an effective lead follow-up process can ensure that you don’t leave potential opportunities on the table. Here are the strategies that should be a part of your process.Read More »
In September 2020, Thomas reported sourcing for solar energy equipment on the Thomasnet.com platform had grown by 125% year-over-year and a substantial 171% over Q2 averages. In related category searching on the platform, solar collector panels were up by 157% year-over-year in Q3 2020 and 11% over Q2 2020 figures, and searches for inverters on the Thomasnet.com platform have grown 172% year-over-year and are currently up 88% over Q4 2020 averages.
More recently, searches for solar energy equipment on the Thomasnet.com platform were up 650% week-over-week.Read More »