The Thomas Blog

Manufacturing and Industrial

The 7 Reasons It’s Great To Work In Manufacturing

The manufacturing industry is one of the largest and most influential sectors of the United States economy. It also accounts for a similarly large piece of the American workforce — the industry employs 8.7 percent of the country, making it the third-largest industry in terms of jobs.

But what is it like for the millions of people who actually work in the industry? The truth is, it's pretty fantastic. Here are some reasons why:  

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Marketing Strategy

Website Content Creation For Custom Manufacturers

By and large, most custom manufacturing businesses and service providers have an extensive list of their capabilities, services, materials, machines, and certifications. These are the basics that help potential customers understand what you can do for them.

Unfortunately, the basics don't separate you from the competitors and non-competitors in your space. That’s right, we said non-competitors. Remember, your potential customer may see that you do the same type of machining as another company, work with the same materials, have the same machines, and have secured the same certifications — they won't see a difference.

How will they know that your specialty is very small medical parts, with extremely tight tolerances in very large volumes? It is tough for them to make this distinction without talking to you … and odds are you won’t get that chance.

So how do you fix this problem? Through smart content marketing.

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Manufacturing and Industrial

Why You Need To Expand Your Business To New Markets

The manufacturing industry can be unpredictable. One minute you might be entering into a lucrative contract with a great new customer; the next, that customer could be going out of business — putting your own company at risk in the process.

The best way to guard against this risk is to diversify your business and expand into new markets. Here are three reasons why you should consider it in your shop:

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STEM/Next Gen

8 Awesome STEM Toys & Gifts For The 2017 Holiday Season

The holiday season is in full swing, and so is the rush to buy the perfect gift for everyone on your list. Unfortunately, we can’t help you track down that intentionally hard-to-find retro gaming system or the ridiculously overpriced squishy toys that makes no logical sense whatsoever. However, if your list includes aspiring scientists, teenage technologists, endeavoring engineers, or number-savvy whippersnappers, you’re in luck.

We compiled a list of the best Science, Technology, Engineering, and Math (STEM) toys for the 2017 holiday season.

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Marketing Automation

4 Things To Consider When Choosing A Marketing Automation Tool

To stay ahead in today’s increasingly competitive B2B marketing landscape, automation is key. Essentially what it sounds like, marketing automation software allows companies to automate various marketing tasks, such as emailing specific contacts or posting on social media.

Not only is this great for eliminating the boredom factor (no more repetitive emailing jobs that leave you blurry-eyed and dazed), it’s also great for creating a more dynamic, multichannel marketing strategy. And through automated tracking and data collection, companies gain better insight into prospects, enabling them to fine-tune their offerings as needed in order to reach valuable leads.

Streamlined processes, more efficient outreach, and time and cost savings are all part of the deal, no matter which specific automation tool you choose. But how do you decide on the best option for your company? To start, consider these four key factors.

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Website Design

10-Step Checklist To Turn Your Existing Website Into A Lead-Gen Machine

There are many good reasons to update and redesign your website — to make it mobile responsive, to bring it in line with your current branding, or perhaps to move onto a new Content Management System (CMS) or Marketing Automation platform. But the most important reason of all is to improve your results and generate more leads. 

If your current site is falling short in terms of lead generation, you should probably consider upgrading. But we'll warn you: a website redesign is no joke, and it requires a lot of careful planning.

To keep things simple, we've created this handy checklist that you can use to turn your website into an inbound marketing machine.

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Business Tips

Why Manufacturing Brand Marketing Is So Important

When it comes to branding, the major players probably come to mind first — Amazon, Coca-Cola®, Disney, Gucci, and so on. The strength of their name recognition is immense. When these names come up, you immediately see their logo, and even if the logo doesn’t bully its way into your brain, you at least know what they’re selling. It doesn’t matter whether you consume their products or not; you know them. They’ve seared your mind with a branding iron. (See what we did there?)

Many manufacturing and industrial companies, however, don't think that they need to worry about branding. They prefer to rely on word of mouth and referrals to attract new business, and they feel that branding isn't important in their space. 

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Business Tips

4 Marketing Mistakes That Can Kill Your Chances Of Scoring New Buyers

There’s a ton of marketing and sales advice out there on how to grow your business, increase yourbottom line, and make your company stand out from the crowd. Keeping up-to-date on these expert tips and new industrial marketing trends is key to remaining relevant in today’s ever-changing landscape.

But even the most knowledgeable, well-versed companies make critical mistakes that can cost them new customers. Below are four of the most common B2B marketing mistakes and some tips on how to best avoid them.

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Sales Emails
Email Marketing

7 Tips for Creating Effective Sales Emails

It's no secret that email marketing is one of the best ways to drive leads to your sales team. However, most manufacturers and industrial companies don't realize that it's also one of the best ways to close those leads and convert them into customers.

So while a lot of time and energy is goes into optimizing marketing emails, sales emails are often relegated to an afterthought. In fact, the task of writing, designing, and deploying sales emails often falls on individual sales reps, who are given little guidance, direction, or support. That's a recipe for disaster, and it shouldn't be the case.

If you want to optimize your sales emails for maximum results, be sure to follow these suggestions. 

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