The Thomas Blog

how much should you spend on marketing
Business Tips

For Industrial Companies: How Much Should You Spend On Marketing?

Even though the manufacturing industry has had a long dominance in the U.S. economy, it’s still relatively a newcomer when it comes to all things industrial marketing.

Instead of word-of-mouth referrals and newspaper advertisements, digital platforms have become the most effective way to drive new business with a more expansive reach and more effective ways to highlight a company’s value proposition. Marketers and business owners utilize pay-per-click, content creation, email blasts, and many other tactics to their advantage, but to some, these methods can feel overwhelming. With so much opportunity comes tough decisions on how to direct your time, energy, and money.

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what is industrial marketing
Content Marketing

What Is Industrial Marketing? (With Examples)

Today, marketing has become synonymous with a business plan because of its competitive strategy and financial success. It uses techniques that work best for each business, its customers, and its leads to get people interested in products or services. Many different marketing types are depending on the platforms you use and the campaigns you invest in. They are generally categorized under B2C (business-to-consumer) marketing or B2B (business-to-business) marketing.

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Female professionals looking at a tablet
News Highlight

New Suppliers on for February 2021

At Thomas, we're on a mission to help industry grow through connecting buyers and sellers. In our quest we constantly scour North America to ensure we find every new B2B supplier we can, so we can help you on whatever mission your company is driven by. Here we're showcasing ten of our latest finds across the US and Canada, from luminous markings suppliers to secure data sharing service companies. 

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Pair of African American industrial workers
News Highlight

New and Noteworthy Categories on for February 2021

The pursuit of perfection is an impossible task, but our team of intrepid taxonomy experts strives to make our collection of 75,000+ categories as close as possible to it year-round. Over the past month alone, they've added the most relevant new products and services they could find, searched for outdated terms to get rid of, and found new ways to interconnect all of these categories to make it easier to find what you need. We're exploring the fruits of their labor below, encapsulated in 11 new areas to source. 

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How to sell industrial products online
Business Tips

How To Sell Industrial Products In A B2C World

The online product sourcing landscape has changed. B2B consumers are no longer satisfied with data buried in catalogs and PDFs.

Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement drives companies to invest in digitized catalogs and create a complete digital customer experience for online prospects.

How can B2B businesses, manufacturers, and industrial companies shift their current online strategies or elevate their existing lead generation efforts to sell their industrial products effectively?

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CNC machining industrial website design example
Website Design

Industrial Website Design Examples For CNC Machining

According to Thomas’ latest industrial buying habits survey, 73% of those surveyed pay attention to your website. One respondent said, “You MUST have a website. On it, be very clear and detailed about your supply capabilities and lower limits. Include all public contact and social media channels, locations and areas served, your business structure, history, and mission/vision.”

As more manufacturers shift toward traditional growth methods to digital marketing tactics, here are some industrial website design examples to get your CNC machining website geared for more leads.

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shaking customer hand - turning lead to a customer

6 Ways Manufacturers Can Turn A Lead Into A Customer (With Examples)

You worked hard to market your capabilities and nurture your prospects. Now your sales team has a healthy list of leads. However, research shows that 40-50% of inbound sales leads are ignored and never followed up on, which can add up to a lot of lost revenue for your business.

Developing an effective lead follow-up process can ensure that you don’t leave potential opportunities on the table. Here are the strategies that should be a part of your process.

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Solar energy equipment farm - opportunities for manufacturers
Manufacturing and Industrial

Opportunities For Manufacturers In Solar Energy Equipment

In September 2020, Thomas reported sourcing for solar energy equipment on the platform had grown by 125% year-over-year and a substantial 171% over Q2 averages. In related category searching on the platform, solar collector panels were up by 157% year-over-year in Q3 2020 and 11% over Q2 2020 figures, and searches for inverters on the platform have grown 172% year-over-year and are currently up 88% over Q4 2020 averages.

More recently, searches for solar energy equipment on the platform were up 650% week-over-week. 

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COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers