To stay ahead in today’s increasingly competitive B2B marketing landscape, automation is vital. Marketing automation software allows companies to automate various marketing tasks, such as emailing specific contacts or posting on social media.
Not only is this great for eliminating the boredom factor (no more repetitive emailing jobs that leave you blurry-eyed and dazed), it’s also great for creating a more dynamic, multichannel marketing strategy. And through automated tracking and data collection, companies gain better insight into prospects, enabling them to fine-tune their offerings as needed in order to reach valuable leads.Read More »
Last year, it was predicted that the recreational cannabis market was expected to grow by 36.4% by 2025 as availability increases and prices drop. With medicinal and recreational marijuana legalization increasing throughout the U.S., more consumers are exploring the benefits of cannabis products, and the market has responded with an array of innovation.Read More »
Are you looking to land one of the big customer? Becoming an approved supplier for a large global company can change your business forever. But landing a big customer takes far more than a hello and a handshake. We recently reviewed the supplier discovery process of a leading Fortune 500 company, and here’s what we learned:Read More »
Recently, we hosted a webinar SEO 101 for Manufacturers: Targeting The Right Google Traffic. We went back to the basics and discussed the important steps manufacturers should take to get the most out of their website, content marketing, and SEO efforts. Let's take a look at the questions our audience of manufacturers and industrial companies asked at the end of the webinar and how we answered them.Read More »
American manufacturing stands at a critical point in its long history — and how industry leaders view and react to the changing landscape will influence its future. As technology, demographics, and economic climate shift, manufacturers must innovate in order to stay competitive. Manufacturing in particular is positioned for domestic growth and, more than ever, industry leaders must guide their organizations strategically. Let’s take a look at some of the issues facing the industry through the lens of both challenges and opportunities.Read More »
From reducing costs to increasing efficiency to spurring innovation, many people are excited about the impact that 3D printing will have on the future of manufacturing. However, the truth is, it already has made a significant impact on the industry.
Take a look back at the evolution of 3D printing to see how the phenomenon started and how it has helped the manufacturing industry evolve.Read More »
There's plenty of coverage and chatter on IoT trends, being replaced by robots, and legacy equipment vs. digital manufacturing in our industry. That's a good thing because technology becomes more integrated with every aspect of our lives each day.Read More »
Marketing isn't a new practice (actually it has been around for centuries) but for some companies in the industrial space, there is still an opportunity to completely embrace its effectiveness — especially online.
For the manufacturing industry, marketing isn't just about flashy imagery and cute one-liners, it's a crucial part of the business that touches prices, product, and sales. So it’s important to understand how to use marketing for your business’ success if you:
- Want to get more customers
- Want more high-quality leads
- Are interested in increasing revenue
- Are looking to expand your business into new markets.
In this blog, we’ll break down everything you need to know about beginning an inbound marketing campaign of your own and we'll even offer additional marketing resources for deeper dives along the way.Read More »
Whether you are just starting with email marketing or you're already sending marketing emails every week, you know that emails are one of the best channels to sell. But smart marketers are always looking for new ways they can build relationships and grow revenue.
Should you nurture your subscribers with weekly newsletters? Are dedicated sends (stand-alone emails with one offer) better at optimizing your sales and marketing funnel? What about email digests?
These are all valid questions marketers find themselves asking when selecting the right format to meets their email marketing goals. In this post, we're review the different types of marketing emails you can send, and their respective advantages and disadvantages. This information should help you make an educated decision about picking the most appropriate email type and how to go about using it.Read More »