Generating leads is one of the most important aspects of marketing.
When you turn a site visitor into a lead, and then that lead becomes a customer, you’ve done your job, but you need to follow up on that accomplishment. As the experts at HubSpot say, “A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep.”Read More »
Many manufacturers are experiencing changes in demand, slow down, or a spike in services. For the industrial cleaning services sector, there are opportunities to set themselves apart from competitors. Here are some business best practices industrial cleaning services and manufacturers can adopt to deliver a better customer experience and grow their company.Read More »
A lot of time, effort, and energy go into operating a manufacturing business. Many business owners feel like they don’t have leftover effort for marketing their business. However, if you want to boost manufacturing sales and grow your company, you need a commitment to marketing.
Partnering with a marketing agency can take some of the pressure off your shoulders, allowing you to focus on running your business while they handle things like establishing or strengthening your online presence using tactics like content marketing, email marketing, SEO, and social media.Read More »
There is no magic bullet or quick fix for good SEO. The algorithms that search engines use to rank sites and pages — Google’s are particularly challenging — constantly change. This negates any possible SEO “hacks” you could try.
The true key to good SEO for manufacturers is a long-term strategy that uses proven best practices but remains flexible as situations change. It doesn't matter if you're well-seasoned in the search engine marketing field or are just wrapping your head around what you need to do to get started, here's what the first few days of a 30 day plan looks like to increase your SEO traffic.Read More »
If you're always on the lookout for new suppliers, you're in luck: we added over 600 new suppliers to our platform during June alone. We've picked out ten of the most interesting from this batch to share, including a contact lense polymer manufacturer, a marine robotic arm manufacturer, and a mask company founded in response to the pandemic. Let's dive into the list.Read More »
The wave of reopenings across America has shifted the directions of industrial sourcing, as is reflected in our list of top suppliers during the month of June. As industry shifts, however, so do we, continuing to support businesses by adding new and pertinent categories to our collection of over 70,000 so you can source for the exact products and services you need. We're diving into our 15 favorite new categories below.Read More »
More businesses are turning to online tactics to get their businesses found by more customers — but once you create a strong online presence, how do you continue building the traffic?
We always suggest beginning with your goals first. What are your marketing goals trying to accomplish? Setting goals ensures you’re maximizing your effectiveness and ensures you can tie them to measurable results. Once you've established clear goals, communicate them with your team, designer, or industrial agency.
For environmental systems manufacturers, today's global pandemic situation presents valuable business opportunities for growth. Here are tips to take your website traffic to the next level and increase your reach to more buyers.Read More »
Strategic sourcing is all about generating a return on investment for every sourcing initiative. However, different sourcing scenarios require different investments — in terms of time, effort and resources. Therefore, it’s important to approach each situation differently to produce the best results.
Here are four common sourcing scenarios, along with proven advice you can use to ensure an optimal return.Read More »
As the cancellation of trade show events this year causes a ripple across industries, manufacturers and industrial companies who were planning on attending or exhibiting at the events are left with extra budget. Despite the cancellations, there are still opportunities for manufacturers to make meaningful business connections. With digital marketing, businesses can still push toward the lead generation and networking goals they made prior to cancellations.Read More »