Your website is your biggest marketing asset and is the centerpiece of all your marketing activities. It is often the first place people go when looking for more information on your products or services so it should be where all of your marketing efforts should be driven to.
But traditional web design can be a daunting endeavor; in fact, many industrial companies opt not to upgrade their websites at all because of its complexity.
Thankfully, Growth-Driven Design (GDD) is the answer to traditional web design woes and has significantly changed the website design landscape, allowing for intuitive, efficient design that even novices can navigate with ease and increase conversions.Read More »
You just signed a contract that you feel will produce significant savings for your organization through category-level discounts.
Across the table is a supplier who is excited about guaranteeing increased spend. It sounds like a win-win. However, there’s a catch – the contract includes a volume commitment – and it could potentially damage your relationship between you and your supplier irrevocably.Read More »
The manufacturing and supply-chain industry has been going through a transformation, with concepts like IoT, additive manufacturing, and e-commerce quickly advancing the industry. With these new technologies come new skills that manufacturers and supply chain professionals need to learn.
Fortunately, many manufacturers and supply chain professionals can refresh their skill set from the convenience of their own homes with online courses. Whatever your career goals are, there are online course options to help you along your career path.Read More »
Most of us know that supplying a quality product or service on time, and at a fair price, is critical to achieving customer satisfaction. But what if you're not the only one that can do this for your customer?
Become your customer's first choice for their next order and rank as a top supplier with these tips.Read More »
For today’s industrial marketers, content is critical — but it’s not enough to simply publish a blog post. Once a piece is written, you need to help it reach as many people as possible. One of the easiest and most effective ways to amplify distribution is through your company’s social media channels.
Whether you’ve already hammered out a sophisticated social strategy or you’re just getting started, this glossary of social media terms will provide the keys to optimizing these channels.
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Whether you're in need of new blood in your supply chain or trying to build up your list of diversity suppliers, Thomas can help save you time and hassle in sourcing exactly what you need. Thomasnet.com offers detailed information on North American companies in over 70,000 categories of products and services, not to mention our CAD file library, whitepapers, and guides. In this article we're here to show you how to make the most of Thomasnet.com's features by covering the basics of finding and sourcing from the 6,300+ veteran-owned companies on our platform.Read More »
Deciding what you want to do with your life can be overwhelming, especially when that decision is made early in your career. In fact, an astounding majority of people don’t find their calling right away and trends are showing people are no longer working for one company their whole career — the average person changes jobs an average of 12 times during his or her career.
But making that switch can be daunting and confusing. There are so many options, and the wrong move can set you back in your career and in your finances.
However, switching to supply chain can be a great option. The field is broad enough to be a fit for people with a variety of technical and soft skills. It's also a growing industry, with millions of new employees being added to the workforce.
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When it comes to branding, the major players probably come to mind first — Amazon, Coca-Cola®, Disney, and so on. The strength of their name recognition is immense. When these names come up, you immediately see their logo, and even if the logo doesn’t bully its way into your brain, you at least know what they’re selling. It doesn’t matter whether you consume their products or not; you know them. They’ve seared your mind with a branding iron. (See what we did there?)
Many manufacturing and industrial companies, however, don't think that they need to worry about branding. They prefer to rely on word of mouth and referrals to attract new business, and they feel that branding isn't important in their space.
But there's a better way to grow your business.Read More »