The Thomas Blog

How To Get 67% More Leads With Multi-Step Forms

There's so much that happens before a visitor gets to a landing page. When they finally arrive, the last thing you want to do is scare them away with an intimidating, unfriendly form experience.

8 Tips To Becoming A More Productive Industrial Marketer

Boosting productivity on the shop floor can help you expand capacity, reach new customers, and grow your business.

Supply Chain Trends For October 2018

As an industrial supplier, you are always looking for ways to connect with B2B buyers. But what are those buyers looking for?

Getting Emotional: The Power of Emotion in B2B Marketing

Imagine the best marketing campaigns you’ve ever seen. Chances are, they all shared a common element — they evoked some sort of emotion within you. Whether it was nostalgia, laughter, jealousy, or even rage, those campaigns struck a nerve.

Industrial Marketing: Trick Or Treat?

As a kid, one of the best parts of Halloween came at the end of the night, when you would rush home and dump out your bag of goodies to see what you got. Of course, you hoped that your bounty contained tons of your favorite treats. But inevitably, hidden amongst the chocolate bars and fruit snacks, you'd come across something truly terrifying — like spare change or a pencil sharpener. What a letdown!

Branding With Sound And Music

Sound is a powerful tool that can stimulate certain emotions and trigger a sense of connection. It has been used in broadcast advertisements forever, incorporated into jingles that you can't seem to shake from your brain.

What’s Keeping Your Website From Being Great?

All businesses need a website. Whether you use it for commerce, marketing, or conveying important information about the company, a web page is vital to your presence in the marketplace.

Did Facebook Dupe Advertisers With Fake Video Metrics?

These days, video is the predominant form of content on the web. It’s a fact that has shaped newsrooms, business strategies, and marketing budgets.

How To Build Your Manufacturing Brand

Have you ever asked someone for a Q-Tip? Or put your garbage in a Dumpster? Or cooked up dinner on your Teflon-coated pan? These brand names are a common part of our everyday vocabulary, and they illustrate how powerful strong branding can be.

While your company may not become a household name, you can leverage branding to create a stronger association between who you are and what you offer, giving you an advantage over your competition.