The Thomas Blog

B2B product launch with digital marketing
Marketing Strategy

How To Plan A New B2B Product Launch With Digital Marketing

Business owners are familiar with building their own go-to-market strategy. It's the official plan of how a new product gets launched, who the target audience is, the marketing plan, and sales strategy. But each product, industry, and market are different — especially in the manufacturing and industrial world. According to a small business survey done by Thomas, only 15.69% of small businesses in the U.S. use digital marketing as a primary marketing tactic. But in the past year, more leaders are making a move to digital transforming their sales and marketing.

The following steps outline how to plan your new B2B product launch with digital marketing and newer, better growth methods that meet a new age of buyers.

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Smiling asian-american female industrial worker holding a tablet
News Highlight

New Suppliers on Thomasnet.com for December 2021

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

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Smiling African-American engineer holding a laptop
News Highlight

New and Noteworthy Categories on Thomasnet.com for December 2021

Since industry is constantly growing and evolving, Thomasnet.com® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

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B2B manufacturing marketing strategy
Marketing Strategy

6 Ways To Redefine Your B2B Manufacturing Marketing Strategy In 2022

With 2021 drawing to a close, now is the time to look ahead and start setting your industrial marketing plan for the future. Upgrading your digital tools and supplementing your traditional tactics puts your manufacturing company in a better position for lead generation.

Here are ways you can boost your manufacturing marketing strategy to meet the changing needs of today's buyers and get more qualified leads.

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Thomasnet.com
Sourcing

Advertising On Thomasnet.com: Does The Thomas Network Really Work?

If you are thinking about listing your business on Thomasnet.com, you may have thought "Does Thomasnet.com really work?"

Of course, we understand that you may still have questions about the results that Thomasnet.com delivers to manufacturers and industrial companies like yours. That's understandable.

The Thomas Network connects active B2B buyers and engineers with 500K+ North American suppliers. If you tried to replicate all of the supplier evaluation activity on the platform that happens in a single month, it would take you 7.5 years — without sleeping. In fact, every second, a supplier is evaluated by a buyer on the platform.

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industrial digital marketing planning for manufacturers
Marketing Strategy

The Stages Of Industrial Digital Marketing: Converting Traffic To Customers

Digital marketing continues to grow at an astounding rate. eMarketer estimated that digital ad buyers in the U.S. will spend $191.09 billion in 2021, a 25.5% increase over last year. Manufacturers and industrial markets have begun to aggressively embrace the approach, and we can clearly see three distinct stages in their digital marketing evolution. 

Understanding which stage you’re in can ensure that you are advancing toward what should be the ultimate goal of your digital marketing — generating customers and driving revenue.

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B2B customer appreciation tips for manufacturers
Business Tips

Giving Thanks: B2B Customer Appreciation Tips For Manufacturers

You already know that your customers mean everything to your manufacturing business. However, it's important to let those customers know it every once in a while, too. Most companies likely spend a lot of time, money, and energy bringing in new clients, but very few companies expend anywhere near that much to retain the customers they already have. In fact, just 43% percent of B2B firms consider customer satisfaction a key goal. Studies show that organizations that focus on optimizing their customer engagement outperform their competitors by 26%.

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industrial digital marketing must haves
Marketing Strategy

Digital Marketing For Industrial Suppliers & Manufacturers: 3 Must-Haves

Potential customers do a great deal of research into every purchasing channel available to them. The latest Industrial Buyer's Search Habits Survey Results show that 40% of B2B buyers rate the quality of a manufacturer's website as an important factor when deciding whether to partner with a supplier. With B2C expectations driving change in B2B, industrial distributors can implement some digital marketing ideas to foster customer loyalty and increase revenue growth.

We've rounded up the digital marketing must-haves you need to successfully promote your industrial products and services and reach more buyers.

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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