The industrial space poses many unique challenges and opportunities for marketers. In manufacturing companies comprising just a handful of employees, there’s often very little time or budget left for a full time social media manager. This leaves us with two options — contracting out social media services to an outside firm or enlisting the help of current employees to take some time out during the day to manage the social media accounts.
In many cases, hiring an industrial social media marketing firm is the right choice. Your employees can focus on their primary responsibilities, and you can rest assured that your social media profiles are being managed by industry pros.
That being said, if hiring a social media service provider just isn’t in the cards, creating a presence on your own is still better than not having one at all. However, always make sure you’re following best practices before diving in head-first.
Having managed social media accounts in the industrial space for a number of years now, I’ve come across many types of content NOT to post. Below, I’ve pulled together a round-up of the top items to avoid.