The Thomas Blog

Manufacturing and Industrial

Buying Activity for Packaging Materials in 2020

Buyers are actively searching for new supplier partners for their packaging materials needs in 2020

Buying activity from engineers & procurement professionals sourcing on Thomasnet.com has seen strong growth in 2020 for the packaging materials space. At a glance, the following major sourcing KPIs have seen a YoY increase vs. 2019:

  • The number of sourcing sessions for packaging materials has grown by 25% 
  • The number of RFIs submitted directly to suppliers through Thomasnet.com grew 140% 
  • The number of supplier evaluations taking place on the Thomasnet.com company profiles of packaging material suppliers grew by 55% 

2020 Sourcing Activity for Packaging Materials

Read More »
Out of date website computer
Website Design

8 Signs Your Website Is Out Of Date

It used to be that simply having a website would set you apart from the competition. You could create a handful of pages, add a little background about the company, sprinkle in some images, set it, and forget it. Unfortunately, a website that works for you requires a lot more upkeep than that.

As a key driver of new business, your website is the centerpiece of your digital marketing efforts.

For manufacturing and industrial companies, establishing a digital presence is no longer merely an option; it’s critical to staying relevant in today’s increasingly connected, online-focused B2B world. Today, users expect more. They want to know that a company is actively invested in keeping their processes, technologies, and website current and up to date, reflecting shifting trends and market changes.

Read More »
industrial video example on laptop
Video Marketing

14 Videos Featuring Industrial Companies & Facilities You Should Watch

When’s the last time you were in a new manufacturing or industry facility? Maybe you toured a colleague's shop during a trade show a few years ago or had to do an audit for a new supplier.

But with in-person events at a halt this year, many industrial companies are using videos to tour their shop floors and engage better with buyers.

With so many industry expansions, updates to machinery, and innovative ways to organize, taking a look at what your partners are up to can be great inspiration for your own brand awareness campaigns. From automakers and heavy-equipment manufacturers to plastic injection molders, check out some behind-the-scenes videos below.

Read More »
marketing for manufacturers, industrials, and OEMs
Marketing Strategy

2020 Guide To Marketing For Manufacturing Companies

Marketing isn't a new practice (actually it has been around for centuries) but for some companies in the industrial space, there is still an opportunity to completely embrace its effectiveness — especially online.

For the manufacturing industry, marketing is a crucial part of the business that touches prices, product, and sales. So it’s important to understand how to use marketing for your business’ success if you: 

  • Want to get more customers
  • Want more high-quality leads
  • Are interested in increasing revenue
  • Are looking to expand your business into new markets.

In this blog, we’ll break down everything you need to know about beginning an inbound marketing campaign of your own and we'll even offer additional marketing resources for deeper dives along the way.

Read More »
How To Market Online To Buyers In Defense Industry
Marketing Strategy

How To Market Online To Buyers In The Defense Industry

To help the manufacturing industry be appropriately equipped for change, we launched Thomas Industrial Data earlier this year.

Our sourcing activity data coupled with our Thomas Industrial Survey results, reveals interesting insights with North American suppliers shifting their businesses to meet the new normal.

  • 55% of survey participants being likely to very likely to invest in Production Performance Automation in the next 12 months
  • 69% of companies across the manufacturing and industrial sectors are likely to bring manufacturing production and sourcing back to North America
  • 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers
There are reports of businesses closing down, or industries with drops of profits, while others forecast a more favorable outcome. For the aerospace and defense industry, anonymized sourcing activity across Thomasnet.com paints a picture of a rapidly evolving field. Read More »
Manufacturing and Industrial

Manufacturing Day 2020: STEM Resources for High School and College Students

Read More »
Young female industrial marketer in the office
Marketing Strategy

How To Begin Successful Industrial Marketing

Digital industrial marketing drives customers to your business’ products and services through coordinated design, content, social media, and SEO tactics. Many manufacturing and industrial companies may think that digital marketing would be more suited toward consumer goods and B2C than the industry space, but that's not the case. With the digital transformation of sales and marketing, successful B2B companies are now seeing marketing as a direct influence on revenue generation and more manufacturers are aligning their efforts with today's digital world.

In fact, most industrial manufacturers are practically already set up for a marketing campaign — they just don’t know it yet.

Read More »
Reading sales emails on mobile device
Email Marketing

How To Get People To Read Your Sales Emails (And What Not To Do)

It's no secret that email marketing is one of the best ways to drive leads to your sales team. However, most manufacturers and industrial companies don't realize that it's also one of the best ways to close those leads and convert them into customers.

So while a lot of time and energy is going into optimizing marketing emails, sales emails are often relegated to an afterthought. In fact, the task of writing, designing, and deploying sales emails often falls on individual sales reps, who have little guidance, direction, or support. That's a recipe for disaster, and it shouldn't be the case.

If you want to optimize your sales emails for maximum results, be sure to follow these suggestions. 

Read More »

COVID-19 Response Suppliers COVID-19 Response:
Can Your Company Help Provide Critical Supplies?

We are using the power of our platform to aid in the mass shortage of critical supplies. If your company can help provide supplies, capabilities, or materials for products such as N-95 Masks and Tyvek SuitsPlease let us know.

COVID-19 Response Suppliers