The Thomas Blog

5 Steps To Get High-Quality Leads With CAD Assets

If you're keeping up with the latest manufacturing lead generation strategies, you may have already heard that up to 88% of businesses ultimately buy the part after downloading a CAD model. CAD files are proven to generate high-quality sales leads. But are you fully embracing them as a marketing asset or are you only sending them by request from sales? Not sure? Let's walk through the basic model of using CAD files for high-quality lead generation. 

New Suppliers on Thomasnet.com for May 2020

This past month, we've seen a surge of companies joining our platform, many to become badged suppliers as part of our vetted COVID-19 Response System. From the 950+ new suppliers added to Thomasnet.com® in April, we've picked out our ten favorite unique companies to share. 

New and Noteworthy Categories on Thomasnet.com for May 2020

In addition to the launch of our continuously updated and vetted COVID-19 Response System (which your company can apply to join here), and our new COVID-19 Partnership Program, we managed to add over 100 new categories during the past month. Many categories are for products and services that have gained sudden prominence during the pandemic. Others, like social distancing decals, are products that were invented specifically in response to it. We cover thirteen of our most recent categories below to help you source more effectively.

Choosing A B2B Marketing Automation Platform: HubSpot Vs. Pardot

To stay ahead in today’s increasingly competitive B2B marketing landscape, automation is vital. Marketing automation software allows companies to automate various marketing tasks, such as emailing specific contacts or posting on social media.

Not only is this great for eliminating the boredom factor (no more repetitive emailing jobs that leave you blurry-eyed and dazed), it’s also great for creating a more dynamic, multichannel marketing strategy. And through automated tracking and data collection, companies gain better insight into prospects, enabling them to fine-tune their offerings as needed in order to reach valuable leads.

Opportunities For Manufacturers In The Cannabis Industry

Last year, it was predicted that the recreational cannabis market was expected to grow by 36.4% by 2025 as availability increases and prices drop. With medicinal and recreational marijuana legalization increasing throughout the U.S., more consumers are exploring the benefits of cannabis products, and the market has responded with an array of innovation.

How Big Companies Choose New Suppliers

Are you looking to land one of the big customer? Becoming an approved supplier for a large global company can change your business forever. But landing a big customer takes far more than a hello and a handshake. We recently reviewed the supplier discovery process of a leading Fortune 500 company, and here’s what we learned:

Top SEO Questions Manufacturers & Industrials Ask

Recently, we hosted a webinar SEO 101 for Manufacturers: Targeting The Right Google Traffic. We went back to the basics and discussed the important steps manufacturers should take to get the most out of their website, content marketing, and SEO efforts. Let's take a look at the questions our audience of manufacturers and industrial companies asked at the end of the webinar and how we answered them.

Top 4 U.S. Manufacturing Challenges And How To Overcome Them

American manufacturing stands at a critical point in its long history — and how industry leaders view and react to the changing landscape will influence its future. As technology, demographics, and economic climate shift, manufacturers must innovate in order to stay competitive. Manufacturing in particular is positioned for domestic growth and, more than ever, industry leaders must guide their organizations strategically. Let’s take a look at some of the issues facing the industry through the lens of both challenges and opportunities.

The Evolution of 3D Printing

From reducing costs to increasing efficiency to spurring innovation, many people are excited about the impact that 3D printing will have on the future of manufacturing. However, the truth is, it already has made a significant impact on the industry.

Take a look back at the evolution of 3D printing to see how the phenomenon started and how it has helped the manufacturing industry evolve.