MQLs Vs. SQLs: Foundations Of Lead Nurturing
You already know that getting leads for your manufacturing company requires much different marketing strategies than B2C ventures. But just how different?
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B2B Marketing Lessons From Social Media Week New York
Social media is a valuable channel for B2B marketers. However, it’s also a medium that is constantly changing, evolving, and growing, which makes it difficult for many companies to keep up.
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3 Financial Pitfalls Every Manufacturer Should Avoid
The manufacturing industry is largely comprised of small businesses. In fact, according to the latest information from the U.S. Census Bureau, more than 98 percent of manufacturing companies in the U.S. are considered to be small (with fewer than 500 employees). Further still, nearly 75 percent of manufacturing companies actually have fewer than 20 employees.
Within these smaller organizations, financial decisions always loom incredibly large. Every dollar counts, and one misstep can have disastrous consequences. That's why it's important to steer clear of these common pitfalls.
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The Keys To Connecting With Big Buyers
Landing a contract with a big buyer can have an equally big impact on your business. However, large buying organizations tend to do things a bit differently than the clients you’re likely used to serving.
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The 4 Common Mistakes You’re Making With Your Manufacturing Website
How many websites have you visited in the past year? Probably a lot. Perhaps you searched for travel deals, or hunted for a left-handed can opener, or maybe you were scouting out the competition in your industrial manufacturing space. In any case, consider the amount of time you wasted attempting to navigate sites that weren’t professionally — or sometimes even coherently — designed. Chances are you didn’t bother returning.
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How to Differentiate Yourself From the Competition
The primary goal of an industrial content marketing strategy is to get your company noticed and grab the attention of potential customers. To do that, you have to differentiate yourself. But, of course, your competition is trying to accomplish the exact same thing. So with everyone striving to stand out, how do you actually get that done? You need the right approach to digital marketing, and you need to tailor your efforts to match your unique goals and needs. But what does that entail?
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New York Industrial/B2B Buying Trends
What's trending with B2B buyers in New York State right now? What products and services are experiencing a surge in demand?
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Fixing A Broken Content Marketing Strategy
When done correctly, content marketing is one of the most powerful, essential components of an inbound industrial marketing strategy. When done correctly, it will help you grow your pipeline of leads and boost overall revenue. When done correctly, your bottom line will thank you.
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