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what is industrial marketing example
Content Marketing

What Is Industrial Marketing? (With Examples)

Today, marketing without a business plan in place is nearly impossible if you want to drive results—and it's even more true in the manufacturing sector.

You need to align your strategy of bringing in new clients with how you're planning to expand into new markets, work at capacity, and expand your company.

Industrial marketing can help you create a competitive strategy and drive financial success. Using techniques that work best for each business, its customers, and its leads to get people interested in products or services.

With that background out of the way, let's dive right in and discuss more about what industrial marketing is and its impact.

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Smiling female industrial worker operating machinery
News Highlight

New Suppliers on Thomasnet.com for August 2022

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

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Smiling male industrial worker in front of a forklift in a warehouse
News Highlight

New and Noteworthy Categories on Thomasnet.com for August 2022

Since industry is constantly growing and evolving, Thomasnet.com® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

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how to grow textile manufacturer with digital marketing
Business Tips

How To Grow Your Textiles Manufacturing Company (With Digital Marketing Examples)

It’s an active period of growth for some textile manufacturers, especially in the U.S.

The pandemic, trade agreements, and changes in the economy have impacted the industry as a whole, but it's still on target for billion dollar growth in the years ahead.

Suffice to say, there's opportunity in this sector of manufacturing, and if you're looking to increase orders—of if you already have a five-year plan to double your business and expand your facility—here are ways textiles manufacturers can get more customers and stay ahead of the competition.

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digital marketing for steel industry
Marketing Strategy

Must-Haves Of A Marketing Strategy For The Steel Industry

Raw material availability is a cornerstone of the U.S. industrial sector, and clearly vital to its growth, and steel continues to be a top product sourced by buyers.

But even with the high demand and longevity in the industry, there are still challenges with running a business — whether it's maintaining relationships, building new ones, or generally trying to build a company that's going to last.

We're here to help ease some of that burden, though, in this post — here are some basic marketing strategy must-haves to grow your steel industry business and tap into more market share.

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Smiling older industrial worker leaning against a stack of pallets
News Highlight

New and Noteworthy Categories on Thomasnet.com for July 2022

Since industry is constantly growing and evolving, Thomasnet.com® is too. Our platform has over 75,000 categories of products and services, from alloy to zinc, for professionals like you to source from. And thanks to our industry specialists, we are constantly researching and adding to our platform with new supplier categories to help you keep up with current market trends. 

Read More »
Smiling female industrial worker operating machinery
News Highlight

New Suppliers on Thomasnet.com for July 2022

Exciting new B2B companies are being established across the U.S. and Canada every day, and every month, hundreds of them are joining Thomasnet.com®. We're highlighting ten of the most notable and innovative companies below to bring some of the unique services and products they provide to the forefront.

Read More »
Email Marketing types for manufacturers
Email Marketing

Types Of Email Marketing: 10 Emails You Should Be Sending

Whether you are just starting with email marketing or you're already sending marketing emails every week, you know that emails are one of the best channels to sell — and smart marketers are always looking for new ways they can build relationships and grow revenue.

You might be asking yourself: Should I nurture subscribers with weekly newsletters? Are dedicated sends (standalone emails with one offer) better at optimizing my sales and marketing funnel? What about email digests?

These are all valid questions manufacturing marketers find themselves asking when selecting the right format to meets their email marketing goals.

In this post, we review the different types of marketing emails you can send, and their respective advantages and disadvantages — this information should help you make an educated decision about picking the most appropriate email type and how to go about using it.

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Actionable Next Steps for Manufacturers...

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