The job of a subject line is simple: Get the reader to open the email.
On average, 33 percent of recipients open emails based on it's subject line, so it’s incredibly important to get it right — because even the most enticing email in the world won’t matter if the reader ignores it.
There’s plenty of insight and data across the web on best practices for email marketing, but here are five key tips to help you write an attractive subject line that will not only draw in your readers, but your buyers and prospects.Read More »
Praise and recognition are essential to a healthy workplace, but awards and ceremonies take those achievements to the next level. Awards help promote your brand, showcase your team's work to company leaders, and look great on your resume.
For manufacturers, industry awards are a valuable way to get company exposure and credibility, and we've rounded up six manufacturing awards to put on your to-do list and apply to this year.Read More »
One of the best ways for you to reach out to your customers and provide them with information about your business or manufacturing processes is through valuable marketing content. A blog will not only allow you to provide customers with information, but it will also give you a chance to incorporate a variety of well-positioned keywords into your content. The keyword-rich content you produce through blogging will showcase your expertise and raise your website’s authority.Read More »
Graphic design is everywhere you look — from your manufacturing company’s logo on the front of your building to the website layout of this blog post you’re reading right now.
April 27 is World Graphics Day and to commemorate communication design, we’ll take a look at some marketing collateral best practices so you can ensure your content marketing is being communicated effectively and designed with your industrial buyers in mind.Read More »
A great blog can serve as the foundation of your industrial content marketing strategy and fuel lead generation. If you don’t have a blog, or if the one you have isn’t up to snuff, it may be helpful to go back to the basics and make sure your blog is set up for success.
Before you start putting together your blog posts, you need to have a solid understanding of exactly what you want those posts to accomplish. For most industrial companies, the primary goal of a blog is to take traffic from search engines, social media, and email marketing campaigns and drive those visitors to landing pages — so make sure you understand the goals of your blog. It will influence the way you craft the content.
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Whether it's an update or a full rebuild, you have no shortage of decisions to make when it comes to updating your website. There are plenty of free resources available on optimizing your website, best practices for design, and even how to write engaging copy, but it's crucial to set a strong foundation with your Content Management System.Read More »
You know you want more new customers, and you know your website is key to getting them to your company, so how can you connect the dots? When you do a Google search, you’re likely to click on a link from one of the first five results. Have you ever given any thought to exactly how one of those sites gets to a top slot? It's a lead generation tactic fueled by organic search and search engine optimization (SEO) to drive your target audience to your website.Read More »
Is the glass half empty or half full? It’s an age old question, and there’s no right answer; it’s all about perspective. How about this question: Does the U.S. manufacturing industry have challenges or opportunities?
American manufacturing stands at a critical point in its long history — and how industry leaders view and react to the changing landscape will influence its future. As technology, demographics, and economic climate shift, manufacturers must innovate in order to stay competitive. Manufacturing in particular is positioned for domestic growth and, more than ever, industry leaders must guide their organizations strategically. Let’s take a look at some of the issues facing the industry through the lens of both challenges and opportunities.Read More »
The most effective content marketing strategies incorporate various types of content, allowing companies to reach users at different stages throughout the buying journey. Offering informative blogs, white papers, eBooks, infographics, case studies, calculators, checklists, and other forms of content not only helps garner new leads, it also establishes you as a knowledgeable thought leader in your field. Developing fresh, new content can also improve your SEO rankings, making it easier for people to find your company.
While you may be providing an ample amount of written content for your site visitors, you might be missing one crucial component — videos. Increasingly important in today’s digital landscape, video content allows for efficient dissemination of complex information while providing an interactive, engaging user experience.Read More »