The Thomas Blog

What To Do If You Lose A Key Customer

Customer retention can often mean the difference between your company thriving or dying.

Onsite SEO Vs Offsite SEO: What's The Difference?

A polished, modern, and optimized industrial website can help you generate leads and grow your business. However, just having a great website isn’t enough — you need qualified buyers to actually visit your site.

17 Free Apps To Make Your Marketing More Effective

In the very competitive world of marketing, it’s important to stay ahead of the curve. Fortunately, there are many great tools out there to help you and your team stay on top of your game. Here are some useful applications for six critical aspects of industrial marketing areas.

Make Rich Snippets Part Of Your SEO Strategy

Think for a moment about the thought process you go through when buying a product or service. One of the first steps in this process is figuring out which features are most important to you.

The Invisible Leads Missing From Your Marketing ROI

As an industrial marketer, you know how impactful digital marketing can be. However, measuring that impact can often be a challenge.

5 Ways To Redefine Your Marketing Strategy In 2019

With 2018 winding down, now is the time to look ahead and start setting your industrial marketing plan for the New Year. But you can't just recycle the same old tools and tactics; you're going to need to redefine your approach if you want to succeed in 2019.

Here are five ways you can do just that.

How Can You Tell If A Lead Is Qualified?

As an industrial marketer, your primary goal is to generate leads for your manufacturing business. However, not every person that fills out a form, downloads an eBook, or requests a call makes for a great prospect. In fact, many of these folks are not a great match for your products or services.  

Unfortunately, however, very few manufacturing companies have a system in place to separate good leads from bad ones. This results in sales people wasting a lot of time and effort chasing down less-than-ideal prospects while ignoring more serious opportunities. 

That's why you need a proven process for qualifying your leads. 

A Book Is Judged By Its Cover & So Are You: 3 Free Design Tools Your Marketing Material Needs ASAP

Adobe makes it plain as day: Given 15 minutes, 59% of people prefer to consume content that is beautifully designed than something less attractive.

7 Terms You Need To Know About PPC Marketing

Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts.