The Thomas Blog

11 Ways To Make Your Industrial PPC Campaign More Effective

For manufacturing companies, getting started with pay-per-click advertising is easy. 

Seriously, Google touts that it takes "just a few minutes" to build your first ad. That means you can go from having absolutely no search engine presence at all to having your ads show on the first page of results in less time than it takes to heat up your leftovers for lunch.

What Is A Pillar Page? (And Why It Matters For Your Industrial SEO Strategy)

You’ll hear time and time again that the way people search is changing. People don’t only search by keywords, but full phrases, complete questions, and the use of voice search are increasing with products such as Amazon Alexa and Google Assistant.

The 4 Questions Your Industrial Manufacturing Marketing Agency Should Answer in Order to Keep Your Business

Partnering with an industrial manufacturing marketing agency may be just what your business needs to boost growth and achieve goals. However, once you’ve established a partnership with an agency, you must make sure they are delivering an ROI (return on investment).

5 Industrial Marketing Trends To Watch In 2019

Industrial marketing continues to change and evolve. As we move further into 2019, it’s important to keep up with the marketing trends that your business can put to work this year.

Here are the top marketing trends to watch out for in the year ahead.

5 Quick Tips For Improving Quality Control On Your Shop Floor

Even if you think your operation couldn't get better, there's always room for improvement. Thanks to rapidly developing technology, you have new options to implement quality control on your shop floor. With a few tweaks to your process, you can see distinct improvements in quality while maintaining a lean manufacturing process.

Does Your Content Pass The Quality Test?

Content marketing for manufacturing companies is a critical element of any strong marketing strategy, and quality is crucial.

The last thing you want to do is crank out blog posts, eBooks, or other resources that won't be effective — it will not only waste your time, but it'll be off-putting to your prospective customers.

So whenever you're producing content that is aimed to help drive in buyers and engineers to learn more about your company's products and services, ask yourself these four key questions below.

6 Quick Fixes For Your Manufacturing Website

It’s no secret that your website is the most important aspect of your digital marketing strategy. But are you taking the time to continually optimize its pages and features? Maybe you don’t have the budget for a full redesign, or don’t require such a drastic change right now, but even just a few simple tweaks can go a long way in boosting site traffic and engagement.

Don’t Just Say It, Prove It: The Value of Client Testimonials

The majority of buyers added fewer than 10 new suppliers to their supply chains last year, which means you need to ensure you're reaching them when they're searching.

Aside from having an up-to-date website with detailed product and company information, having examples of your products and services in action — as well as testimonials from happy customers — can make you stand out among your competitors.

What's The Difference Between Thomas WebTrax And...?

More than 11,000 manufacturers are using Thomas WebTrax to turn anonymous website traffic into real, actionable leads for their businesses.

However, we understand that you may still have questions about WebTrax, how it fits in with other Thomas solutions, and how it stacks up to other tools available in the marketplace. Hopefully, this post clears things up.