The Thomas Blog

The Power of Thomasnet Advertising: More Exposure, Better Leads

Thomasnet® has been a trusted destination for industrial sourcing for more than 125 years. Our platform has more than 1 million active buyers who return to Thomasnet again and again to search our database of 500,000 North American manufacturers for the products and services that keep their supply chains strong.

In this article, we’ll go over the basics of the platform and how a Thomasnet listing can benefit industrial companies like yours.

3 Tips to Stay Ahead of Tariffs for Holiday Procurement Planning This Year

Summer is almost upon us, which means it’s time for procurement professionals to start planning for the holiday season. With global tariffs continuing to shift, it’s smart to get a head start on end-of-year planning and know what your options are when it comes to sourcing and shipping. Here are three tips for making sure this holiday season runs smoothly.

Carrying Forward Nearly 130 Years of American Manufacturing Excellence

When Thomas was founded in 1898, it championed “Made In America,” a phrase that takes on greater weight today in light of the world’s persistent and significant supply chain disruptions. 

As I step into my role as General Manager of Thomas, I'm struck by both tremendous responsibility and extraordinary opportunity to lead a brand that has been the backbone of American manufacturing for nearly 130 years. I am excited to take the helm of Thomas and lead a great team that is committed to modernizing this iconic brand while preserving its foundational mission of advancing American manufacturing. 

The Importance of Marketing and Advertising for Manufacturers During Times of Uncertainty 

The global manufacturing landscape is undergoing transformations that are fundamentally changing the way businesses operate. From the effects of COVID-19 and natural disasters to the rise of AI and shifts in trade policies, the industry has shown remarkable resilience in navigating an ever-evolving environment. In response to these challenges, manufacturers have reimagined and adapted their operations, embracing innovative ways of doing business.

Thomas Promotes U.S. Manufacturing by Connecting Industrial Buyers and Suppliers

Supply chain reshoring and the growing number of sourcing options for industrial buyers have led to new and evolving challenges for U.S. manufacturers. With more options than ever before, buyers can feel overwhelmed when searching for suppliers that meet their needs, while suppliers need a way to differentiate their offerings and stand out from the competition. Thomas has been helping industrial buyers with supplier discovery for 127 years, forging connections that drive U.S. manufacturing forward.

Here’s how Thomas’ services and solutions simplify procurement and support business growth.

5 Tips for Following Up on Leads

Following up on leads is a critical step in converting your Thomas prospects into long-term customers for your business. Make sure you're staying top-of-mind, nurturing relationships, and demonstrating value throughout the sales process. Here are five best practices for successful lead follow-up:

7 Ways Thomas Can Help You Supercharge Industrial Sourcing

Here at Thomas, we've been powering North America’s largest and most active network of B2B buyers and industrial/commercial suppliers for more than 120 years. We understand the challenge of finding the best and most reliable suppliers.

That's why we developed the Thomas Network to help you search for qualified manufacturers, distributors, and service companies. Searching on Thomas is free, and for the best experience we recommend that you register so you can have full access to view suppliers’ certifications and download white papers. We know you're busy, so let us quickly walk you through our top eight features you can try today:

How to Find U.S.-Based Suppliers

American manufacturers have increasingly been looking to optimize their production and sourcing processes by bringing them closer to home. These reshoring efforts involve moving production or shifting sourcing from overseas back to the U.S., which can reduce shipping costs, shorten lead times, improve sustainability and help companies avoid supply chain issues brought on by geopolitical uncertainties and sheer distance.

When it comes to reducing reliance on foreign supply chains, many companies have been shifting business away from China. Imports from China declined by 20%, or $105 billion, in 2024, according to the 2024 Reshoring Index from global management consultant Kearney.

Apple is among the prominent manufacturers that have moved business away from China. The technology company’s suppliers have spent an estimated $16 billion to shift production away from China to India, Mexico, Vietnam, and the U.S.

In addition to companies reshoring, there are a growing number of initiatives in the U.S. aimed at building up domestic supply chains for products ranging from rubber to batteries.  

Product Marketing vs. Demand Generation: Their Key Differences

Marketing products and planning campaigns to create customer demand can be essential to a marketer's strategy for attracting new customers. In product marketing, the focus is on showing a product or service to potential customers by highlighting its benefits. On the other hand, demand generation aims to create interest and produce new potential customer contacts through various channels and marketing strategies.