A great website can be one of your best marketing tools helping to attract prospects, establish trust, capture leads, and ultimately win new business.
According to a recent industrial survey, there is a 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers this year. So in today's digitally connected world, what separates a great website from the rest of the crowd?Read More »
According to Search Engine Land, 85% of today’s consumers read more than 10 reviews before they develop confidence in a brand.
Aside from having an up-to-date website with detailed product and company information and having examples of your products and services in action, it would help if you had testimonials from happy customers to make you stand out among your competitors.Read More »
Today, as an industrial distributor, your website needs as much attention as your commitment to your partners. In fact, according to a Thomas industrial survey, 73% of B2B buyers surveyed said they pay attention to a supplier’s website. And as expected, there is a 12% increase in website usage by manufacturers and industrial companies to connect with more buyers and customers.
The industrial distributor industry plays an essential role in the economy. In 2015, they generated $2.5 trillion in revenue in the United States, growing about 1.2% annually. Those who will continue to grow the industry can scale, enhance their digital platforms, and provide a seamless customer experience.Read More »
An inbound marketing strategy needs to provide compelling copy on your website to persuade an action from your audience. A perfect place to do so is on your company's About Us page. This is where you share your story — what makes your business unique, trustworthy, and valuable as a partner. The About Us page should be easy to navigate with informative, useful, and overall engaging content — but too often, this page reads like an afterthought.
So you’ve realized that your traditional growth tactics just weren’t working, and you’ve taken steps to get your inbound marketing program off the ground. Great! To refresh, inbound marketing focuses on creating educational content that pulls people toward your industrial website. But as you may already know, marketing is not a one-and-done approach.
Well, now comes the hard part — you’ll need to create content that your prospects actually want to read and share.
Read More »
We've added nearly 300 new categories during the month of October, each one carefully researched and precisely worded to aid you in finding the products and services you need. From cyber security services to high voltage feedthroughs to organic plant-based supplements, we're highlighting 15 of our favorite new well-designed categories below.Read More »
Although 2020 is drawing to a close, there's still time to look ahead and start setting your industrial marketing plan for the future. As we've all learned from this year, you can't just recycle the same old tools and tactics and hope for the same results.
Here are five ways you can boost your manufacturing marketing strategy to meet the demands of today's buyers and get more leads.Read More »
Digital marketing has become the most scalable, measurable, and effective channel to drive sales. As technology continues to advance and marketing best practices evolve, industrial companies are continuing to adopt digital marketing tactics at a much higher velocity — further sped up in 2020 by COVID-19 and the cancellation of trade shows. Thus, more manufacturers are using digital marketing to match their competitor’s ability to connect with buyers in the digital space.Read More »
With over half a million listings across Thomasnet.com®, you may not have noticed all of the new companies making their debut on our platform over the past month. That's why we're stepping in to show off our ten newest favorites. From manufacturing products for people with special needs to providing AI-based pandemic checks on employees, we hope our newest additions to the platform will help you find what you're looking for even more easily.Read More »