In the very competitive world of marketing, it’s important to stay ahead of the curve. Fortunately, there are many great tools out there to help you and your team stay on top of your game. Here are some useful applications for six critical aspects of industrial marketing areas.Read More »
As an industrial marketer, you know how impactful digital marketing can be. However, measuring that impact can often be a challenge.Read More »
With 2018 winding down, now is the time to look ahead and start setting your industrial marketing plan for the New Year. But you can't just recycle the same old tools and tactics; you're going to need to redefine your approach if you want to succeed in 2019.
Here are five ways you can do just that.Read More »
As an industrial marketer, your primary goal is to generate leads for your manufacturing business. However, not every person that fills out a form, downloads an eBook, or requests a call makes for a great prospect. In fact, many of these folks are not a great match for your products or services.
Unfortunately, however, very few manufacturing companies have a system in place to separate good leads from bad ones. This results in sales people wasting a lot of time and effort chasing down less-than-ideal prospects while ignoring more serious opportunities.
That's why you need a proven process for qualifying your leads.
Adobe makes it plain as day: Given 15 minutes, 59% of people prefer to consume content that is beautifully designed than something less attractive.Read More »
Pay-per-click advertising can be a critical — and highly successful — component of your industrial marketing strategy. However, many manufacturers remain mystified by the discipline, confused by the terminology, and unsure how to measure their efforts.Read More »