The Thomas Blog

Lead Follow-Up: System, Advantages, and Best Practices

Leads are potential clients who interact with a brand through various channels, such as referrals, similar brand patronage, or an interest in your product or service. Effective follow-up on leads is crucial for converting them into paying customers. 

This article outlines what lead follow-up is, the systems used to do it, the reasons for conducting it, and the advantages involved. It also provides practical steps and best practices to get the most out of this opportunity.

Lead Prospecting: Meaning, Strategies, and Benefits

Lead prospecting refers to the process of identifying and qualifying potential customers or clients who are likely to be interested in a product or service. The goal of lead prospecting is to generate a list of potential customers who can be targeted for marketing and sales efforts. Effective prospecting goes beyond just building a customer pipeline; it establishes you as a reliable advisor and enables a focused approach to the right accounts.

This article dives into the nuances of sales prospecting, emphasizing its significance and distinguishing it from the broader concept of lead generation.

B2B Lead Generation Marketing: Definition, Strategies, and Benefits

There’s an important distinction between sales qualified leads (SQLs) and marketing qualified leads (MQLs) when it comes to B2B lead generation. Maximize your marketing effects by listing your organization in niche directories and building a strong SEO plan of action. In addition to cutting expenses, these strategies expand and generate sales prospects. In addition, they offer insightful information on the competitive environment. Businesses that implement these methods gain a competitive edge in the ever-changing B2B market. 

This article will further discuss B2B lead generation marketing, its types, strategies, and benefits.

The 12 Best B2B Lead Generation Strategies and Tactics

B2B (business-to-business) lead generation strategies are designed to identify and attract potential business customers or clients. The idea is to help your business find qualified leads and convert them into paying customers by building a robust lead pipeline.

Demand Generation vs. Lead Generation: Key Differences and Similarities

The distinction between demand generation vs. lead generation is important but not always obvious. Demand generation matches people with the right product or service. As a business owner, you help the audience realize that your product or service fits their needs. On the other hand, lead generation means attracting prospects to your business. Once you’ve got their attention, you nurture and convert them into paying customers. 

12 Lead Generation Marketing Strategies and Methods

Lead generation is a crucial part of any successful marketing strategy. It is the process of recognizing and drawing in prospective clients who have shown interest in your product or service. These potential clients are called “leads,” and your task is to nurture them until they become paying customers. The process involves various marketing techniques and strategies (such as online directories, SEO content, pay-per-click schemes, and more) to capture and engage these potential clients and guide them through the sales funnel.

Lead Generation: Definition, Strategies, KPIs

Finding and nurturing new consumers or clients is a key component of lead generation. It’s critical to any modern company. The whole goal is to guide mere prospects toward your products or services and make them more likely to buy. 

Challenges And Opportunities In The Food & Beverage Industry

The Food and Beverage Services Global Market Report expects the global market to grow from $3.2 trillion in 2021 to $3.7 trillion in 2022. It's a promising outlook, given that just a few years ago, Fortune reported an $18 billion loss for the top 25 U.S. food and beverage companies.

As the newer generations move away from processed foods in favor of seeking healthier alternatives with cleaner labels, companies are adapting and pressing forward — that trend continues to grow at an excessive pace, signaling that some demands are more of a long-term standard.

But many major food and beverage (F&B) companies have shown that they are not as nimble as smaller companies when it comes to adapting to consumer preferences and there are still challenges the food and beverage industry faces.

How To Meet The Needs Of B2B & Industrial Buyers [Updated 2022]

No matter your role — sales, marketing, operations, or leadership — you have a lot to accomplish.

And so do the buyers of your company's products or services. 

By understanding what your buyers have on their plates, you can more easily accomplish one of your most important tasks — generating more leads and contributing to your bottom line.

We have more than 120 years of expertise in connecting industrial buyers and suppliers, and we're happy to help share all we've learned from our data and relationships over the years. In this post we'll share what you should know to meet their needs and create more meaningful connections to win more business.