The best and most successful salespeople today are those that go far beyond a good pitch. They are the ones that know their market and their products inside and out. More importantly, they speak to a customer's main question: "What's in it for me?" Many times, though, your website is the first "salesperson" a potential customer will encounter. Is your website built to grow qualified website traffic and leads? Whether you serve as a resource to distributors or sell products directly to the end-user, your website needs to provide technical information built to convert qualified leads. Below are OEM website examples and tips you can employ to help make your website a highly effective 24-7 sales channel.Read More »
For industrial manufacturers, giving prospects a tour of their factories or plants helps showcase their processes and capabilities, and it lends legitimacy to their businesses. The most effective way to scale these tours is to use video content that can be posted, shared, and housed in the digital space, ready to be viewed at the click of a button.
The videos below, divided into sections based on each company's offerings, highlight strong examples of how industrial companies from different industries have given buyers a front-row seat to see their operations' inner workings and show what makes them a strong partner for their customers.
- CNC Milling and Machining Services
- Spinning, Forging, and Casting
- Stamping, Sheet Metal, and Tubing Fabrication
- Plastics and Rubber Fabrication
- End Product Production
- Heat Treating and Finishing
**When you purchase video advertising on Thomasnet.com, we include video content production for FREE for OEMs, Distributors, and Service CompaniesRead More »
Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales for your manufacturing company this year.
In combination with a long-term marketing strategy, these quick tips can go a long way in getting new leads and increasing sales for your manufacturing business.Read More »
Starting a new business can be a challenging endeavor, especially for entrepreneurs entering a crowded market with large, well-established competitors already in place. As the manufacturing industry experiences shifts in how it operates, how can CNC machining businesses secure contracts and grow within the industry despite today's challenging obstacles?
Here are some tips and suggestions for small CNC machine shops to continue growing their businesses.
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Content marketing is a key component of any industrial marketing plan. But suppose you want to step up your engagement from the usual content marketing types like blogs or eBooks. In that case, you may want to consider supplementing your efforts with interactive graphic website examples.Read More »
As you know, industrial/B2B buyers and procurement managers looking to establish a long-term relationship with your business may vet you quite thoroughly.
And today, they prefer to evaluate suppliers anonymously online, then create a shortlist of potential partners before contacting you for further vetting.
Are you losing out to potential new customers? Here's how you can make sure your online presence doesn’t have any holes that leave you short of gaining new business.Read More »
A brand can be defined as the impression, both conscious and subconscious, that people have of your company. A good brand helps you stand out from your competition, and many great brands connect with customers and prospects at an emotional level. For example, some manufacturers make their community — or an issue in their industry — part of their brand’s story.Read More »
Do you still have the same phone you carried around when you launched your current website? You most likely don't. Why? Because technology changes daily. If you still had an iPhone 4 it wouldn’t be able to run any apps, the screen would be cracked, the battery wouldn’t charge and no one would fix it for you because it was discontinued in 2013.
Your current website is just like that old phone. Yes, you can still own it, but it won’t function in a way that helps you get the job done. Coding best practices have changed drastically since you last updated your site. The outdated design and technical architecture of your website may be negatively impacting your business.Read More »
There are lots of new tools and solutions designed to enhance communications in today’s digitally connected world. But, by far, one of the best solutions to emerge has been the use of video. That’s because people retain 95% of the content they watch via video compared to only 10% of content read by text. Videos continue to be one of the most used digital marketing tools to convert prospects, recruit new talent, and enhance efficiency on your shop floor.
Manufacturers invest in different types of videos to increase their sales opportunities, like a company overview or factory tour. Factory tour videos allow you to connect and interact with people, businesses, and organizations visually from anywhere in the world. Let’s go through what makes a good factory video and how you can get started.Read More »