The Thomas Blog

OEM Website Design Examples
Website Design

OEM Website Design Examples & Tips To Help Increase Leads

The best and most successful salespeople today are those that go far beyond a good pitch. They are the ones that know their market and their products inside and out. More importantly, they speak to a customer's main question: "What's in it for me?" Many times, though, your website is the first "salesperson" a potential customer will encounter. Is your website built to grow qualified website traffic and leads? Whether you serve as a resource to distributors or sell products directly to the end-user, your website needs to provide technical information built to convert qualified leads. Below are OEM website examples and tips you can employ to help make your website a highly effective 24-7 sales channel.

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Manufacturing and Industrial

Thomas Factory Tours: Industrial Video Production Examples for Custom Manufacturers and OEMs

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increase manufacturing sales shop
Sales

7 Ways To Increase Sales For Your Manufacturing Business This Year

Looking to increase your sales? Although successful, well-executed B2B marketing strategies take time to build and require ongoing, consistent effort, there are some things you can do today to help drive sales for your manufacturing company this year.

In combination with a long-term marketing strategy, these quick tips can go a long way in getting new leads and increasing sales for your manufacturing business.

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Growing your CNC machine shop workers
Business Tips

12 Tips For Growing Your CNC Machining Business

Starting a new business can be a challenging endeavor, especially for entrepreneurs entering a crowded market with large, well-established competitors already in place. As the manufacturing industry experiences shifts in how it operates, how can CNC machining businesses secure contracts and grow within the industry despite today's challenging obstacles?

Here are some tips and suggestions for small CNC machine shops to continue growing their businesses.

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b2b buying process
Business Tips

Get Selected In The B2B Buying Process: 26 Items To Check Off

As you know, industrial/B2B buyers and procurement managers looking to establish a long-term relationship with your business may vet you quite thoroughly. 

And today, they prefer to evaluate suppliers anonymously online, then create a shortlist of potential partners before contacting you for further vetting. 

Are you losing out to potential new customers? Here's how you can make sure your online presence doesn’t have any holes that leave you short of gaining new business.

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manufacturing responsive website
Website Design

Do Manufacturers Need A Responsive Website In 2021?

Do you still have the same phone you carried around when you launched your current website? You most likely don't. Why? Because technology changes daily. If you still had an iPhone 4 it wouldn’t be able to run any apps, the screen would be cracked, the battery wouldn’t charge and no one would fix it for you because it was discontinued in 2013. 

Your current website is just like that old phone. Yes, you can still own it, but it won’t function in a way that helps you get the job done. Coding best practices have changed drastically since you last updated your site. The outdated design and technical architecture of your website may be negatively impacting your business.

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Factory video production services for manufacturers
Video Marketing

Factory Video Production For Manufacturers That Engage B2B Buyers

There are lots of new tools and solutions designed to enhance communications in today’s digitally connected world. But, by far, one of the best solutions to emerge has been the use of video. That’s because people retain 95% of the content they watch via video compared to only 10% of content read by text. Videos continue to be one of the most used digital marketing tools to convert prospects, recruit new talent, and enhance efficiency on your shop floor.

Manufacturers invest in different types of videos to increase their sales opportunities, like a company overview or factory tour. Factory tour videos allow you to connect and interact with people, businesses, and organizations visually from anywhere in the world. Let’s go through what makes a good factory video and how you can get started.

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Actionable Next Steps for Manufacturers...

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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