The Thomas Blog

Website Design

11 Best Industrial Website Design Examples

A great website can be one of your best marketing tools helping to attract prospects, establish trust, capture leads, and ultimately win new business.

Buyers want to learn about your company, products, and services even before they reach out, which is why it's important to have an up-to-date place that has all of your information readily available. (Additionally, according to a recent industrial survey, website usage increased significantly year over year by manufacturers and industrial companies connecting with more buyers and customers!)

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how to market a manufacturing company - marketing strategy for manufacturing company
Marketing Strategy

The Ultimate Guide To A Manufacturing Marketing Strategy in 2022

Marketing isn't a new practice.

It has actually — if you can believe it — been around for centuries.

And while many manufacturing and industrial companies are successfully implementing aspects of marketing such as email campaigns, social media engagement, and a modern website, there's always room for improvement (or to get started if you haven't already).

A well executed strategy will have a place in each area of business, especially pricing, product, and sales, so it's important to do it right if you want to:

  • Get more customers
  • Acquire more high-quality leads
  • Increase revenue
  • Expand your business into new markets

Sound like a plan? Great!

In this blog, we’ll break down everything you need to know about starting and/or optimizing a strategy of your own — and we'll include additional marketing resources for deeper dives along the way.

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industrial digital marketing must haves
Marketing Strategy

Digital Marketing For Industrial Suppliers & Manufacturers: 3 Must-Haves

Potential customers do a great deal of research into every purchasing channel available to them. The latest Industrial Buyer's Search Habits Survey Results show that 40% of B2B buyers rate the quality of a manufacturer's website as an important factor when deciding whether to partner with a supplier. With B2C expectations driving change in B2B, industrial distributors can implement some digital marketing ideas to foster customer loyalty and increase revenue growth.

We've rounded up the digital marketing must-haves you need to successfully promote your industrial products and services and reach more buyers.

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manufacturing blog topic ideas

The Ultimate List Of Blog Topic Ideas For Manufacturers

B2B buyers today have more control over obtaining the information they need to make decisions — control over how they get it, and who or where they get it from. Digital marketing and publishing blogs put some control back in your hands — while still respecting the buyer and the nature of today’s digital experience.

An effective blog strategy should reach purchasing decision-makers on their time, and speak in a voice that connects with them. It establishes a relationship with your buyer by opening up a meaningful dialogue, positioning you as a valuable resource rather than just another potential supplier.

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buyer intent data for manufacturers
Lead Generation

How Manufacturers Can Identify & Use Buyer Intent Signals To Drive Sales

What if you could tell your sales & marketing teams which buyers were actively looking for your products & services? They'd probably narrow their focus to those buyers, and you'd likely see an uptick in the number of real opportunities flowing through your pipeline.

In the digital space, prospects are almost always sending out signals about the types of products and services they're likely to buy. Knowing what these signals are and how to identify them can fuel significant growth in your lead generation and sales efforts, and this post will help you do just that.

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Email Marketing types for manufacturers
Email Marketing

Types Of Email Marketing: 10 Emails You Should Be Sending

Whether you are just starting with email marketing or you're already sending marketing emails every week, you know that emails are one of the best channels to sell. But smart marketers are always looking for new ways they can build relationships and grow revenue.

Should you nurture your subscribers with weekly newsletters? Are dedicated sends (stand-alone emails with one offer) better at optimizing your sales and marketing funnel? What about email digests?

These are all valid questions marketers find themselves asking when selecting the right format to meets their email marketing goals. In this post, we review the different types of marketing emails you can send, and their respective advantages and disadvantages. This information should help you make an educated decision about picking the most appropriate email type and how to go about using it.

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

See which buyers are searching Thomasnet.com for the products & services you specialize in.

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

Get Guide