The Thomas Blog

digital marketing for steel industry
Marketing Strategy

Must-Haves Of A Marketing Strategy For The Steel Industry

Raw material availability is a cornerstone of the U.S. industrial sector, and clearly vital to its growth, and steel continues to be a top product sourced by buyers.

But even with the high demand and longevity in the industry, there are still challenges with running a business — whether it's maintaining relationships, building new ones, or generally trying to build a company that's going to last.

We're here to help ease some of that burden, though, in this post — here are some basic marketing strategy must-haves to grow your steel industry business and tap into more market share.

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Email Marketing types for manufacturers
Email Marketing

Types Of Email Marketing: 10 Emails You Should Be Sending

Whether you are just starting with email marketing or you're already sending marketing emails every week, you know that emails are one of the best channels to sell — and smart marketers are always looking for new ways they can build relationships and grow revenue.

You might be asking yourself: Should I nurture subscribers with weekly newsletters? Are dedicated sends (standalone emails with one offer) better at optimizing my sales and marketing funnel? What about email digests?

These are all valid questions manufacturing marketers find themselves asking when selecting the right format to meets their email marketing goals.

In this post, we review the different types of marketing emails you can send, and their respective advantages and disadvantages — this information should help you make an educated decision about picking the most appropriate email type and how to go about using it.

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Thomasnet.com
Sourcing

Advertising On Thomasnet.com: Does The Thomas Network Really Work?

If you tried to replicate all of the supplier evaluation activity on the platform that happens in a single month, it would take you 7.5 years — without sleeping.

The industry's most trusted sourcing platform at Thomasnet.com hosts more than 500,000 North American suppliers and brings millions of buyers each month. In fact, every second, a supplier is evaluated by a buyer on the platform.

That said, you might still have additional questions about the platform and how it works — we understand, especially about the results we deliver to manufacturers and industrial companies like yours.

So, in this post, we'll be sharing some additional insight and answers on how Thomasnet.com really works.

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man reading manufacturing newsletters on tablet - manufacturing newsletters
Business Tips

7 Manufacturing Newsletters To Subscribe To Today

Most of us are already bombarded with sales notifications, internal back-and-forths, and did-I-really-sign-up-for-this marketing emails in our inboxes.

But with the global supply chain challenges, shipping and logistics management, and local community engagement, it's important to stay up to date on what's happening in the industry to continue to grow your business.

And email newsletters make it easy to do so.

There are plenty of trade and niche business publications you can seek out, but we've put together a list of broad market industry and manufacturing newsletters to help you stay in the loop — check them out below.

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Manufacturer's Guide To Convert Website Traffic To Leads
Business Tips

The Manufacturing Leader's Step By Step Guide To Converting Anonymous Traffic Into Warm Leads & Reaching Out To Your Contacts

After you’ve worked to build your online presence, increase your brand, and drive traffic to your website, the next step to growing your manufacturing business is converting that traffic into leads. You’ll notice there are different groups of leads that may come through. There’s a difference between marketing-qualified leads (MQLs) and sales-qualified leads (SQLs) and you need more of the former in order to get more of the latter.

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how to find more manufacturing customers
Marketing Strategy

How To Find Customers For Your Manufacturing Business

While your specific business goals might be different than your competitors or the thousands of other manufactures out there, everyone wants to bring on new customers.

It doesn't matter if you're opening a new facility, expanding into creating new markets or products, or simply trying to expand your customer base, we're here to help you do so.

To start, industrial businesses will need an effective online marketing and sales strategy to help them achieve their business goals — because the B2B buyer behavior has changed. Innovative manufacturers and industrial companies use digital marketing to get more customers versus solely relying on traditional methods like in-person networking and trade shows.

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Industrial advertiser reporting on laptop - what is industrial advertising
Marketing Strategy

Industrial Advertising 101 (With Examples!)

Today, technology and digital platforms make it easy to target the exact audiences you’re after, even if you have a limited budget, which is why a well-planned, dynamic advertising strategy can make the difference between growth to your bottom line and stagnation for your company.

Industrial advertising targets businesses that seek products or services related to the manufacturing industry.

In this post, we'll talk more about this and why it's important for manufacturers invest in it to increase their revenue.

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Actionable Next Steps for Manufacturers...

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