The Thomas Blog

quality content for industrial companies
Content Marketing

How To Create Quality Content For Industrial Companies To Engage B2B Buyers

Content marketing for manufacturing companies is a critical element to any lead generation strategy today. When done right, it builds your brand image and creates a stronger relationship between you and your customer. But the last thing you want to do is crank out blog posts, eBooks, or other resources that won't be effective — it will not only waste your time, but it'll turn your prospective customers away.

Creating effective, strong content and engaging prospects is so essential to businesses that there are numerous books, webinars and entire conferences dedicated to getting marketing and sales professionals from across the globe up to speed. To help produce content that drives buyers and engineers to learn more about your company's industrial products and services, make sure to follow the best practices below.

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Content marketing lead generation examples for manufacturers
Lead Generation

Beginner Lead Generation Tips For Manufacturers

Do any of these sound familiar to you:

  • “My sales profits are down."
  • “I don't have enough leads for my sales team.”
  • “I'm not getting any RFQs online.”

We can all use a little bit of luck these days. Unfortunately, many manufacturers and industrial companies have these problems and seem to rely on luck (or word-of-mouth referrals) a little bit too much when it comes to generating leads.

When it comes to growing your company and lead generation efforts, you don’t want to leave your success to chance. In today's digital world, it's more important than ever to take the time — and exert the effort — necessary to put yourself in the best possible position to attract new buyers and grow your business proactively using digital marketing. 

Here’s how manufacturers can help solve basic lead generation problems or make your life a little easier and skip to a free digital health check where our marketing manufacturing strategists will let you know exactly what you need you to generate high-quality leads online.

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what is a qualified lead for manufacturers
Lead Generation

For Manufacturers: What Is A Qualified Lead?

As an industrial marketer, your primary goal is to generate leads for your manufacturing business. However, not every person that fills out a form, downloads an eBook, or requests a call makes for a great prospect. In fact, many of these folks may not be a great match for your products or services.  

Unfortunately, however, not every manufacturing companies has a system to separate good leads from bad ones. This results in salespeople wasting a lot of time and effort chasing down less-than-ideal prospects while ignoring more serious opportunities. 

That's why you need a proven process for qualifying your leads. 

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inbound marketing and word of mouth referrls
Lead Generation

Supplement Word-Of-Mouth Referrals With Inbound Marketing

According to HubSpot, a whopping 90% of people believe brand recommendations from friends, and 61% of consumers use search engines before they make a purchase. With the emergence of social media and the digital transformation of sales and marketing, traditional marketing and how referrals are shared have shifted. 

That's why more businesses are taking a more proactive approach with their marketing — and taking their efforts online. Below are a few of the main reasons that the word-of-mouth method should be supplemented with an inbound marketing strategy.

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Thomas WebTrax vs Google Analytics
Sourcing

How Thomas WebTrax Differs From Google Analytics, The Thomas Network & More

More than 11,000 manufacturers use Thomas WebTrax to turn anonymous website traffic into real, actionable leads for their businesses.

However, we understand that you may still have questions about WebTrax, how it fits in with other Thomas solutions, and how it stacks up to other tools available in the marketplace. Hopefully, this post clears things up and helps you decide which solution works best for your industrial business.

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manufacturing marketing budget - how much should you spend on marketing
Business Tips

Manufacturing Marketing Budget: How Much Should You Spend?

Even though the manufacturing industry has had a long dominance in the U.S. economy, it’s still relatively a newcomer when it comes to all things industrial marketing.

Instead of word-of-mouth referrals and newspaper advertisements, digital platforms have become the most effective way to drive new business with a more expansive reach and more effective ways to highlight a company’s value proposition. Marketers and business owners utilize pay-per-click, content creation, email blasts, and many other tactics to their advantage, but to some, these methods can feel overwhelming. With so much opportunity comes tough decisions on how to direct your time, energy, and money.

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Aerospace and Defense
Manufacturing and Industrial

How To Become A Defense Supplier

Did you know that the Department of Defense (DoD) spends more than 60 percent of the federal procurement budget eligible for small businesses? In the 2017 fiscal year, DoD awarded more than $60 billion in prime contracts to small businesses.

From anonymized sourcing activity across Thomasnet.com, Thomas Industrial Data shows the Aerospace & Defense Industry is a rapidly evolving field. Continued military spending growth is a sign for suppliers to secure ongoing business and tap into new market opportunities — but today, businesses continue to shift in their sourcing as they pivot to help the country combat COVID-19. Read on to learn how you can become a part of the solution.

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Actionable Next Steps for Manufacturers...

Free Missed Opportunity Report

Free Missed Opportunity Report

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2021

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