Written by
Greg Castello
Greg Castello is chief financial officer for Flash Global, which designs and implements service supply chain strategies for rapidly expanding companies. He can be reached at gcastello@flashglobal.com.
5 Steps To Manage Risk Before You Begin Exporting
Companies dealing with sluggish economies or saturated domestic markets often look to international expansion to manage risk. Consider this though: by expanding internationally, a company simultaneously mitigates and creates risk. There is inherent risk in expansion, particularly internationally; even mammoth retailers like Target have failed spectacularly.
Before expanding, a company must plan carefully, understand the market, staff carefully, and accept that the venture may still fail.
Read More »
