5 Steps To Manage Risk Before You Begin Exporting
Companies dealing with sluggish economies or saturated domestic markets often look to international expansion to manage risk. Consider this though: by expanding internationally, a company simultaneously mitigates and creates risk. There is inherent risk in expansion, particularly internationally; even mammoth retailers like Target have failed spectacularly.
Before expanding, a company must plan carefully, understand the market, staff carefully, and accept that the venture may still fail.
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