What You Don’t Realize About Global Pricing
A friend of mine recently bought a product in France, and I purchased the same item in the United States for a significantly higher price.
At the time, I wondered how the same product from an identical brand could have a fluctuating value across currencies — especially when the Euro is typically more and the US Dollar is less. But now I understand that the shifted exchange rate hadn’t captured yet, and that this same situation can be represented within the B2B space.
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