Written by
John Hayes
John Hayes is President of ENGINEERING.com — a media platform that enables a worldwide community of engineers to engage with stories that matter. Their bloggers, writers, videographers create leading engineering content for a worldwide audience. Their role as community hosts gives a unique position to provide service and advice to organizations who market their products and services to engineers.
How Much of Your Industrial Marketing Budget Should You Allocate to Print Media?
Maybe you’ve been buying print advertisements for years and you are trying to decide how much budget to allocate this year. Or perhaps you have seen your competitors running print advertisements and wonder whether you should try it. Both are common in the industrial marketing space.
In recent research, we found that for 2017, 46% of all engineering marketers plan to dedicate zero budget to print.
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