Written by
Linda Rigano
Linda Rigano is ThomasNet's Executive Director of Media Relations. She is responsible for identifying and developing opportunities for high-value reciprocal business partnerships with organizations seeking to expand their presence in the manufacturing arena. She also manages the company’s Media Relations Program which includes publishing Industry Market Barometer, ThomasNet's annual benchmark research study on small to mid-size manufacturers.
Are You Speaking to the New Generation of Industrial Buyers?
When you’re communicating with customers and prospects, the dangers of inertia loom large — you may be targeting your “past-tense” customers without even realizing it, relying on the same messaging and tactics you always have. There’s a new generation of buyers not only emerging, but already active at every stage of the buying cycle.
Will they find you?
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