CBD Marketing 101: What Manufacturers Should Know About Compliance
We understand how important marketing is in the CBD business. Whether you sell full spectrum CBD or advocate for artisanal products like CBD-infused butter and balms, marketing is integral to your business armory.
To stand out from your competitors and reach a high-quality audience, you’ll need attractive packaging and up-to-date strategies to bring attention to your products. But regulations in the CBD industry can be complex. In December 2020, federal regulatory agencies penalized six CBD companies on the grounds of deceptive marketing claims. Learning from the business and marketing mistakes of your competitors can be critical for growth.
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