Written by
Kristin Manganello
Kristin is a Thomas Insights staff writer and content analyst for Thomas. Her work consists of maintaining the content for Thomas's vast database of industrial suppliers and service providers. Through research, content development, and editing, Kristin helps to ensure that buyers and sellers connect in a meaningful and industrious way.
Prior to working at Thomas Kristin received a bachelor's degree in English from Rutgers University, and worked various writing and editing jobs in a wide range of markets. While she thoroughly enjoys writing about tech trends and how they relate to the manufacturing industry, fiction writing is her true number one passion. She has written several short stories and unfinished novels that she hopes to get published one day. Kristin's other interests include sewing, reading, music, watching cat videos on YouTube, photo editing, and having extensive discussions about Game of Thrones.
If anyone has suggestions for stories or feedback about her work, she can be reached at kmanganello@thomasnet.com.
The Basics Of Instagram For Manufacturers
When it comes to content marketing, social media plays an undeniably huge role in how businesses manage their online interactions with consumers and partners. You’re likely already familiar with the “Big Three” social media channels — Facebook, LinkedIn, and Twitter.
These networks are just the tip of the digital iceberg; the social media landscape is vast and teeming with a wide variety of platforms. In order to master your social media game, it’s important to understand these networks and how they can be utilized.
One of the most popular social media networks is Instagram. Synonymous with ethereal, nostalgic filters, and heavily edited photographs, this image-based platform might not seem like an obvious choice for an industrial social media marketing strategy. However, with its high popularity and excellent engagement rate, integrating Instagram into your social media marketing strategy is definitely worth considering.
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