Written by
Rob Luther
As the Director of Sales Development and Channel Learning at Thomas, Rob oversees sales training and shares his expertise in the fields of manufacturing marketing, advertising and e-learning.
Top 3 Pitfalls for Industrial Sellers
Over time, sellers learn that not all customers are created equal, and some customers are more difficult to sell to than others.
That's because the industry is evolving and the buyer’s journey of an industrial customer is changing along with it. As an industrial business, how are you managing these changes — are you keeping up internally, or are you facing roadblocks when it comes to connecting with the right buyers and closing your sales?
In this post, we discuss three common pitfalls industrial sellers experience, important things to remember about the industrial buying and selling process, and how to make sure you're on the right track to closing those deals.
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