The Thomas Blog

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Technology

Video: Brew Up Your Own Craft Beer At Home

You can now bring the bar to your house with the latest technology from Australia’s Coopers Brewery and their BrewArt offering. With the use of two pieces of equipment and your smartphone, you make your make favorite craft beers in the privacy of your own home.

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Sales

3 Ways To Cut Through The Marketing ROI Clutter

When it comes to measuring marketing ROI, there’s no shortage of data available. In fact, over the last five years, more than 3,600 martech vendors have entered the industry, giving business owners and marketing teams the ability to track every move their customers make, from opening emails to viewing pages to commenting on social media.

As a result, companies are armed with more data than ever before. Unfortunately, however, there’s so much information available that it can be easy to lose focus on the marketing metrics that really matter to your company. To help keep you from falling down the data rabbit hole, here are three things you can do to cut through the clutter:  

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