The Thomas Blog

Industrial marketing and manufacturing sales tips to help you grow your business.

Christina O'Handley

Christina is a Digital Content Marketing Associate at THOMASNET.com. You can find her writing about manufacturing, supply chain and technology on Tom's Blog or trying to score tickets to Hamilton.

Author's Recent Posts

Three Logistics Lessons Black Friday Can Teach Manufacturers And The Supply Chain

The shopping frenzy known as Black Friday is almost here. While you will probably see lots of stories about long lines and huge crowds tussling over the latest toys and electronics, there is another story taking place behind the scenes – one of careful planning, lots of moving parts, and plenty of risk. It’s a story of logistics.

The fact is that Black Friday is one of the biggest logistical challenges for retailers and their supply chains. Many companies spend all year analyzing data and building inventories to prepare for the holiday rush. And the stakes are incredibly high –  one mishap can throw off a company’s entire supply chain, leading to a major loss in sales for the day and the rest of the year.

While most B2B manufacturers, industrial companies and procurement teams aren’t directly impacted by Black Friday, there are certainly lessons to be learned from the retail world that can help improve efficiency, reduce risks and optimize their supply chains. Here are three of them:

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Boost Your Industrial Marketing Efforts With Evaluation Driven Retargeting

Do your new customers choose you on impulse? Of course they don’t. By the time you hear from a prospect, they’ve typically gone through a significant supplier discovery and evaluation process. We understand, and that’s why we created Evaluation Driven Retargeting. In an industry in which supplier evaluation and selection can take weeks or longer, this can be the competitive advantage you’ve been looking for.

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Why You Need To Expand Your Business To New Markets

The manufacturing industry can be unpredictable. One minute you might be entering into a lucrative contract with a great new customer; the next, that customer could be going out of business – putting your own company at risk in the process.

The best way to guard against this risk is to diversify your business and expand into new markets. Here are three reasons why you should consider it in your shop:

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Video: Soldiers Will Get A Boost With Exoskeletons

Soldiers are about to get a big upgrade courtesy of engineers at the U.S. Army Research Lab. The engineers are creating a DARPA-funded exoskeleton suit that will help soldiers carry heavier equipment, march longer distances and improve mental acuity. 

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Hyperloop One's First Pod Test Is A Success

The future of high-speed transportation blazed one step closer to reality last week. Hyperloop One, based in Los Angeles, just tested its pod for the first time, and the test was a big — and really fast — success.

The company launched its XP-1 passenger pod through a 1,600-foot-long, 11-foot-wide concrete tube in the Nevada desert. With the help of an electric propulsion system, the pod managed to hit 192 mph in about 5 seconds, producing 3,000 horsepower.

To accelerate the pod's speed, engineers pumped out nearly all of the air that was inside the tube, reducing the internal air pressure to levels that are common at altitudes of 200,000 feet. Once the pod was able to accelerate through the tube, its wheels retracted and magnetic levitation took over, reducing drag and giving the pod the energy required to reach near-supersonic speeds.  

The XP-1 stretches 28-feet in length, and it is made out of aluminum and carbon fiber. Its bus-like shape belies its impeccable top-end speeds, as well as the advanced motor that makes it possible. 

While this successful test was a huge step in the right direction for Hyperloop technology, it's just the first step. The company hopes to have their pods go as fast as 750 miles per hour, or around the speed of sound. Not only will Hyperloop One need to nail down faster pods, they'll also need to establish ways to make this mode of transportation practical for commuters in order for it to truly take off.  

Want to learn more about the Hyperloop One test? Check out the video below.

 

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Video: Space Tourism Gets Closer To Becoming A Reality

Zero 2 Infinity, a space tourism company headquartered in Spain, just unveiled the final design of its Bloon pod, which will launch people to the edge of the Earth's atmosphere.  

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Investments To Prepare Your Shop Floor For Growth

The American manufacturing industry is on the rise, with businesses expanding and hiring activity picking up. Now, shop owners must do all they can to manage, and maximize, their growth.  

CMTC suggested four investments manufacturers should consider when expanding their businesses. According to CMTC, two of the most important investments are equipment and warehousing:

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Researchers 3D Print A Human Heart

3D printing is expected to revolutionize the medical industry. Not only are 3D printers creating medical devices, they are also creating organs for patients. Just recently, researchers expanded their 3D printing prototypes to include hearts that have the potential to work inside human beings. 

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5 Ways To Turn A Lead Into A Customer

You worked hard to market your capabilities and nurture your prospects. Now your sales team has a healthy list of leads. However, research shows that 40-50% of these leads are ignored and never followed up on, which can add up to a lot of lost revenue for your business.

Developing an effective lead follow-up process can ensure that you don’t leave leads – and potential revenue – on the table. Here are five strategies that should be a part of your process.

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