The Thomas Blog

Manufacturing and Industrial

Manufacturing PPC Success: What Is Pay-Per-Click?

PPC (Pay-Per-Click advertising) is an amazing tool for reaching customers. It’s no mystery why it has propelled so much success for Google; it provides value to the user looking for a product or service and it provides value to companies that are trying to reach those users. Despite being a paid advertising channel, it acts as a pull marketing technique that brings customers to you based on their searches. It’s a win-win when executed properly.

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SEM/PPC

How to Specifically Target Business Customers with Pay Per Click

One of the main challenges of managing SEM for B2B companies in particular is targeting business customers when there is a large volume of consumer or retail traffic searching similar keywords. You can end up squandering your budget on the wrong type of traffic, inundating your sales team with low quality leads, and destroying your account's Quality Score.

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