Written by
Shelagh Dolan
Shelagh Dolan is a digital marketing professional who specializes in researching and developing blog posts, eBooks, case studies, web pages, and press releases.
What You Might've Missed in Marketing and Manufacturing This Summer
Well, folks, we’ve passed Labor Day Weekend, which means summer is officially over.
Amidst the craziness of July 4, summer vacations, and family barbecues, it can be hard to stay afloat of industry trends. As you settle back to the usual work routine, you’ll want to catch up on everything that’s been happening in marketing and manufacturing while you were away.
Here’s a roundup of the biggest industry trends you may have missed this summer.
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5 Important Marketing Tactics To Fine Tune This Summer
Traditionally, activity slows way down in the industrial manufacturing sphere during the summer months; owners take time off to see their families and enjoy the nice weather, employees make use of vacation days, and plants shut down for weeks or even months at a time to complete scheduled maintenance and repairs.
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Trend Watch: Connectivity and Digitalization in Automotive Manufacturing
After years of focusing on growth in emerging markets, the automotive industry has finally seen a shift in a new direction: optimizing cars for connectivity and digitalization.
Instead of concentrating on expansion in China and new markets, automotive OEMs are now looking to Silicon Valley to learn about ways to integrate technology and build more connected cars for their customers.
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3 Engineering Marketing Trends for 2016
We’re all guilty of getting caught up in 9-5 hustle and lost in the details of executing our marketing plans. With Q1 coming to a close, it’s helpful to take a step back and check in on where you stand with marketing calendars, goals, and lead generation.
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9 Tips to Break Through Writer’s Block
We’ve all experienced it; your fingertips are grazing the keyboard, lightly tapping in rhythmic motion, waiting for your brain to catch up.
Your eyes scan every object on your desk and the surrounding walls, desperately seeking inspiration.
After hours of banging out blog posts and crushing editorial calendar deadlines, you’ve simply run out of things to say.
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