Written by
David Bandi
David Bandi is the VP of Business Development at Thomas, having most recently been one of the co-creators of Autodesk Seek. He brings 25+ years of expertise directly related to the manufacturer content challenge. Over the past 10 years, David has been helping Building Product Manufacturers understand the new challenges brought on by the industry adoption of BIM. He continues to help manufacturers create more scalable and sustainable solutions to manage their product content assets.
Enrich Data, Boost Manufacturing Sales: How Manufacturers and Distributors Can Bridge The Service Gap
Manufacturers and distributors rely on each other to support and grow their respective businesses, both of which are based on a mutual goal: Sales.
But what happens when monthly figures show sales below expectations? Despite unsatisfactory results, both parties simply rationalize the problem as “the way it is” and grudgingly continue to tolerate the problem rather than solve it.
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What to Do When Your Website Isn't Enough
Hardly a day goes by that we don’t hear about new CAD and BIM tools or data formats that design and sourcing professionals want to access from their preferred manufacturers.
Most manufacturers rely on a basic website and phone number to handle these inquiries, often with poor search and insufficient data to allow customers to easily discover products and download the right data for their workflow. A positive digital customer experience is critical to attracting, retaining and converting customer visits into leads and ultimately sales. A top-notch experience is becoming critical wherever your products are discovered.
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Become BIM-Ready Today — Thomas Enterprise Experts Host Free BIM Webinar
Architects, engineers and contractors in the AEC industry have increased their focus on how they can improve efficiencies and better meet owners’ demands for an ‘as-built’ BIM model at the completion of a project. Utilizing more manufacturer-specific BIM models, complete with specs, performance characteristics and standards like COBIE, is becoming more important.
These AEC professionals seek products from manufacturers that can deliver the rich and detailed information they need, exactly when it’s needed in their process. To meet these expectations, building product manufacturers need to re-tool and re-think their sales and marketing process to fully adapt to the new demands of BIM.
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How To Turn Complex Parts into Simple Sales
Digitized information can make the most complex processes simpler and more efficient — especially for complex industrial parts.
By delivering rich and detailed digital product information, manufacturers are increasingly optimizing their product data offerings with CAD files, drawings and configurable components, differentiating their digital customer experience from their competitors.
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Thomas And BIMobject Kickstart MEP Partnership
As the commercial construction market rebounds, new projects are being executed using the latest BIM tools. AEC firms have committed to the BIM process and are increasing their demand for manufacturer-specific BIM objects to meet the demands of their projects.
OEMs: Get The Edge On Competitors With Product Information
In an effort to connect with potential customers, many manufacturers have established a web presence for their companies. But the leading manufacturers know that simply having a website isn’t enough to fulfill customers’ needs.
Most manufacturer websites include product information at a basic level. As an industry professional, you know that “basic” isn’t found in the vocabulary of engineers, designers, and procurement managers — these customers thrive on comprehensive product data, such as CAD models, drawings, and spec sheets.
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