For decades, product design engineers have used computer-aided design (CAD) programs — such as Autodesk’s AutoCAD — to design various parts and components. These sophisticated programs are capable of creating extremely detailed 2D and 3D models.
With building information modeling (BIM) files growing in demand among leading architecture firms, many building product manufacturers consistently ask the question, “Can’t I just convert CAD files to BIM files?” The short answer: No. CAD and BIM file types differ in many ways, making a successful conversion nearly impossible.Read More »
The commercial building industry has been undergoing immense change over the past 5-10 years largely driven by the adoption of BIM.
BCS brings Architects, Engineers and Contractors together with Building Product Manufacturers (BPM’s) and Solution Providers to discuss changes in the way content is developed, distributed, selected and specified within the global BIM workflow. The needs of Design professionals are constantly evolving toward richer, data driven, multi-format product information.Read More »
Over the last few years, you’ve probably noticed that the phone doesn’t ring as often in the Sales Engineer bullpen.
There are still prospects out there, though — they’re just now seeking the information they need online rather than calling manufacturers directly.Read More »
According to the U.S. Census Bureau, millennials have overtaken baby boomers to become the largest living population.
Inevitably, this shift is reflected in the B2B sector. As half of all product researchers are now millennials, industrial manufacturers must reconsider their current marketing methods and retool to appeal to a new set of digital demands.Read More »
International standards like ISO, ANSI, NEMA are well-established across businesses in the industrial market.
These standards, developed by technical experts in national and international trade associations, influence market requirements and have become the benchmark for quality among manufacturers.
However, the standards must be broad enough to apply to different businesses and applications, and thus define form, fit and function at only generic levels.Read More »
Your phone used to ring off the hook with sales opportunities. But there’s a problem — it isn’t ringing anymore.
This doesn’t mean sales opportunities are dwindling. It’s a sign that phones have been replaced by a new tool — your website — and other dynamic sales tools like eCatalogs.
It’s also a reflection of our times where younger millennials look to self-service, digital sources to drive their workflows.Read More »
In the industrial space, marketing and sales leaders target three common personas: Engineers, Procurement Managers, and Plant MRO Managers.
Each of these personas has different primary concerns based around their job focus and function within their company. Let’s take a look at these three personas in detail, so you can better understand your audiences and how to reach them.Read More »
Marketing opportunities can lie in unexpected places. Take CAD and BIM files, for example. Essential for design and information conveyance, they also are extremely valuable to prospective customers.
While most industrial companies offer drawings or specifications for their products, many don’t realize that these files are opportunities for lead generation.Read More »
The online product sourcing landscape is changing, and B2B consumers are no longer satisfied with data buried in catalogs and PDFs.
Like their B2C online experience, consumers expect a dynamic, user-friendly experience filled with compelling data. This movement is driving companies like Grainger and MSC to invest in digitized catalogs and create a complete digital customer experience for online prospects.
The result: online-driven sales that account for 50% of total company sales.Read More »