If you were to ask any business leader what their main goals for their company are, the answer would most likely be something along the lines of increasing sales and leads. In fact, even if they mentioned other goals, such as improving website performance and SEO, or redesigning a website for better user experience — the main objective behind these actions is to get more people onto the site, ideally leading to more sales.
For Corrugated Metals, Inc., these were the goals in a nutshell. But as with many companies in the industrial space, carving out time to improve their online footprint was a daunting task. As a roll forming manufacturer creating necessary products for the construction, equipment, transportation, and defense industries, focusing on customer needs usually trumped their own business development.Read More »
Think about your current sales process: You probably get leads from marketing, the RFQ form on your website or referrals. You might give a prospect a call, ask a standard set of questions, set a price, send an email and hope your bid is selected.Read More »
It doesn’t matter if your sales team is converting leads at a record rate or struggling to meet quotas — there’s always room for improvement. People at every level of your team from directors and managers to consultants and representatives can benefit from new insight and perspective.
There are so many great resources available for sales folks these days: webinars, podcasts, eBooks, white papers, Twitterchats and conferences — but I’ve gained so much knowledge by reading plain old books.Read More »
Medical Design & Manufacturing East has been a trusted medical industry expo for more than 30 years, connecting suppliers with buyers and giving attendees the opportunity to bring their medical devices from paper to patent.
With the 2016 trade show just around the corner, here’s everything you need to know before signing up.Read More »
If your sales team is still sharing spreadsheets and documents to manage pipelines, monitor leads and drive sales, you might as well be sending up smoke signals across the office.
For years, marketers have been adopting automation tools to tie all of their campaigns and reporting together to better manage and prove ROI — and it’s about time that sales pros did the same.Read More »
I believe in extended celebrations — really, just ask my friends and colleagues who gather for three weekends in a row of birthday celebrations — and when STEM is involved, it’s even better.
So when I heard this week was a celebration of Girl Day (Feb. 26) and Engineers Week (Feb. 22-28), I wanted to do something special. I went a little crazy buying Shawn Fitzgerald’s suggestion of engineering toys for my two nephews in December, so I thought this time around I would do the recommending instead of shopping.Read More »