Social media can be a powerful marketing tool for manufacturers. In fact, there are significant business benefits of using social media — far beyond just generating likes and clicks.
If you're a custom manufacturer, these statements might sound pretty familiar:
- "We need to talk to prospects in order to qualify them.
- "Too much information on my site would give my competitors an advantage.
- "We get all of our new business from word-of-mouth.
- "A new website won't help me get new business because my current website doesn't, either."
Recently I attended IMTS 2014 on behalf of Thomas and had the chance to speak with many custom manufacturers looking to grow their businesses. During one of these conversations, as an attendee was describing his product, I asked if he had it on display in the glass case at the office.Read More »
You’re working hard and doing what you love, designing new parts and products, but you just can’t see any potential for career growth. You’ve searched through LinkedIn, Monster, and Indeed and have come up empty. If you can relate, it might be time to start trying some more focused job boards to uncover that new opportunity.Read More »
You've heard it plenty of times: You should be online; people are searching for your company online; if you are not online, you are missing out on opportunities.
These statements aren't wrong, but they're incomplete. Being online is one thing, but the real goal should be to have a strong online presence: this gets you results.Read More »
Having a quality website is extremely important for job shops.
With a quality website, custom manufacturers and industrial service providers can highlight their services and capabilities, expertise, current shop capacity and more. Creating a website that contains all of this information makes it easier for industrial buyers to qualify companies for specific jobs.