The first season of NCAA Football to end with a formal playoff system is just kicking into gear, and while we’re still settling in to see which teams look to be on top, one fact remains unchanged: NCAA Football is a marketing powerhouse. From deals with sponsors from ESPN to Coca-Cola, it’s clear that the organization has its playbook set when it comes to promotion. But what about you? If we take a look at the game itself, we can draw up a few marketing lessons that are useful to anyone — not just huge organizations:Read More »
Well that just changed.
Prepare yourself for a possible parade in your name put on by the accounting department and the VP of Sales, because you are about to deliver a brand new CRM system to them for free.Read More »
The Export-Import Bank is up for reauthorization this month, and it may be in as much trouble as it’s ever been.
Not familiar with it? The ExIm, as it’s known, supports U.S. exports by providing credit, loans, guarantees, and/or financing to suppliers that wouldn’t be able to get it otherwise. It frequently acts as a lender or insurer to companies with a lot of foreign customers who may not have the on-hand capital to fulfill orders, or who can’t get financing from private lenders. Credit from the ExIm also lets suppliers sell to foreign buyers on favorable terms rather than requiring upfront payment.Read More »
What makes sense to an engineer might sound like gibberish to a CFO, while if a supply chain specialist comes across messaging aimed at a company president, it’s not that they wouldn’t know what it was talking about — they probably just wouldn’t care.Read More »
What are some of the top enemies of productivity at work?
CareerBuilder recently put out a survey, which we’ll get to — just as soon as I finish this text message. Yes, most of the usual suspects are accounted for: wasting time online, social media, chatting with coworkers, and of course, cell phones and texting. Those are the obvious ones — the distractions. You can also run into hidden productivity killers, though — ones that come up in the course of just trying to do your job.Read More »
The Canadian Anti-Spam Law (CASL) recent has garnered a lot of interest — and a lot of questions from you.
I trust that the “email police” didn’t beat down anyone’s door, but for small businesses especially, the compliance effort can still seem overwhelming. With the law on the books for nearly a month, let’s take a look at some of those big questions, as well as others that may remain.Read More »
Despite the heroics of Team USA goalkeeper Tim Howard, we will have to wait another four years for our chance to lift the FIFA World Cup trophy. As disappointing as this can be right now, it sure has boosted interest in soccer in the United States. All manner of casual fans are now starting to ask more questions about the rules, players, and teams.Read More »