Did you ever notice how New Year’s resolutions start to sound like a broken record, year after year? The same promises, the same commitment out of the gate… the same reasons for abandoning them a few months later.
This year, I wanted to put a spin on those tried-and-true resolutions to give you a list of marketing goals you can set — and stick to.Read More »
A dog with 3-D printed “legs.” Sending a critical tool to the space station — via email. Holiday gifts nearly too strange to be true. Who says this is a slow time of year for news?
With another holiday week upon us, I’ve gathered up some of the best of the web to share with you — from the quirky to the downright cool (really — don’t miss that story about the space station).Read More »
Last year was more about making the most of the marketing tools at hand rather than any revolutionary breakthroughs, and I see more of the same in 2015.
It puts us at an advantage: instead of chasing customers to the next “hot” social network or trying to figure out the best way to use a new platform, we have a better idea of where our audience is, and how we should communicate with them. Here’s where I think the focus will lie for the next twelve months:Read More »
From ice buckets to selfies, there was no shortage of big events, trends, and news to define marketing in 2014. As digital media continues to expand the opportunities for the industrial b-to-b space, the line between marketing in general, and the specifics of our industry, is becoming increasingly blurred – and there’s more and more overlap in what’s effective. So today, I’ll take a look back at some of the biggest stories and developments in marketing in the last year, and what they mean to you.Read More »
The holiday season is upon us!
Each year I get the inevitable question from other parents about the best engineering toys for their kids, so this year I thought I’d try and get in front of it and help with a few recommendations.
When I look at STEM focused toys, I feel that they need to be approachable, easy to use, have a high replay value or a mind blowing “WOW!” moment. Introducing the next generation of engineers to the basic concepts should to be fun and engaging, not frustrating and confusing.Read More »
A Happy Thanksgiving to our U.S. readers this week!
Rather than ask you to “digest” an important marketing lesson along with the turkey you’ll probably get your fill of, today I’ll share a few interesting articles from around the web that you may have missed. Back to our regularly scheduled programming next week.Read More »
At this point, the question has been answered: Yes, content marketing works. The tactics aren’t revolutionary or unorthodox. They simply follow the ways that buyers today consume information and gather research for decision-making.Read More »
Search engine optimization can seem like an impossible game.
New updates everywhere you look, and what I like to call the “caffeine conundrum:” the so-called experts tell you something is good for you one day, and bad the next. Perhaps it’s no coincidence that one of the earliest Google algorithm updates was, in fact, dubbed "Caffeine."Read More »
Wouldn’t it be frustrating if qualified visitors were coming to your website, but few, if any, of them were actually converting to leads? If you’re not providing the right information that buyers are looking for, you may be in that very situation without even knowing it — after all, no one’s sticking around to waste time telling you why they’re leaving.Read More »