The Thomas Blog

Manufacturing and Industrial

Holiday Roundup: 3-D Printing From the Space Station to the Backyard, and More

A dog with 3-D printed “legs.” Sending a critical tool to the space station — via email. Holiday gifts nearly too strange to be true. Who says this is a slow time of year for news?

With another holiday week upon us, I’ve gathered up some of the best of the web to share with you  from the quirky to the downright cool (really  don’t miss that story about the space station). 

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Manufacturing and Industrial

Heading Into 2015 With More Focus on the User and More Stories to Tell

Last year was more about making the most of the marketing tools at hand rather than any revolutionary breakthroughs, and I see more of the same in 2015.

It puts us at an advantage: instead of chasing customers to the next “hot” social network or trying to figure out the best way to use a new platform, we have a better idea of where our audience is, and how we should communicate with them. Here’s where I think the focus will lie for the next twelve months:

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Manufacturing and Industrial

2014: The Year In Industrial Marketing

From ice buckets to selfies, there was no shortage of big events, trends, and news to define marketing in 2014. As digital media continues to expand the opportunities for the industrial b-to-b space, the line between marketing in general, and the specifics of our industry, is becoming increasingly blurred – and there’s more and more overlap in what’s effective. So today, I’ll take a look back at some of the biggest stories and developments in marketing in the last year, and what they mean to you.

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Manufacturing and Industrial

Best Engineering Toys - Your Holiday Gift Guide

The holiday season is upon us!

Each year I get the inevitable question from other parents about the best engineering toys for their kids, so this year I thought I’d try and get in front of it and help with a few recommendations.

When I look at STEM focused toys, I feel that they need to be approachable, easy to use, have a high replay value or a mind blowing “WOW!” moment. Introducing the next generation of engineers to the basic concepts should to be fun and engaging, not frustrating and confusing.

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Manufacturing and Industrial

Thanksgiving Week Roundup

A Happy Thanksgiving to our U.S. readers this week! 

Rather than ask you to “digest” an important marketing lesson along with the turkey you’ll probably get your fill of, today I’ll share a few interesting articles from around the web that you may have missed. Back to our regularly scheduled programming next week.

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Procurement

Why Aren’t Your Site Visitors Submitting RFQs?

Wouldn’t it be frustrating if qualified visitors were coming to your website, but few, if any, of them were actually converting to leads? If you’re not providing the right information that buyers are looking for, you may be in that very situation without even knowing it — after all, no one’s sticking around to waste time telling you why they’re leaving.

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