Tom's Blog

From industry’s leader in connecting buyers and suppliers

Shawn Fitzgerald

Shawn Fitzgerald is Vice President of Marketing at Thomas. He is responsible for leading all marketing efforts for the Thomas family of companies, including THOMASNET.com, Thomas Marketing and Thomas Enterprise.

Author's Recent Posts

Thomas Index Report: Hurricane Harvey

To help buyers and suppliers stay ahead of the latest shifts and emerging trends, we constantly analyze the industrial/B2B buying activity taking place at Thomasnet.com, where every 2 seconds a buyer evaluates a supplier. This powerful, proprietary data fuels our Thomas Industrial Index.

This week we take a look at sourcing in and around the Houston area in the aftermath of Hurricane Harvey, with our data adding some insight into the sheer magnitude of the disaster. Here’s what we’re seeing:

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Thomas Index Report: Custom Injection Molding

To help buyers and suppliers stay ahead of the latest shifts and emerging trends in the digital industrial economy, we constantly analyze the industrial/B2B buying activity taking place at Thomasnet.com, where every 2 seconds a buyer evaluates a supplier on our platform. This powerful, proprietary data fuels our Thomas Industrial Index.

Here’s what we’re seeing in the Index this week:

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Thomas Index Report: Private Label

More B2B buying activity takes place on THOMASNET.com than any other resource on the planet. In fact, a buyer evaluates a supplier every 2 seconds on our platform.

To help buyers and suppliers stay ahead of the latest shifts and emerging trends in the digital industrial economy, we constantly analyze all of the buying activity taking place on the platform. This powerful, proprietary data fuels the Thomas Industrial Index.

Here’s what we’re seeing on the Index this week:

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Thomas Index Report: Printed Circuit Board Sourcing Trends

More B2B buying activity takes place on THOMASNET.com than any other resource on the planet. In fact, a buyer evaluates a supplier every 2 seconds on our platform.

To help buyers and suppliers stay ahead of the latest shifts and emerging trends in the digital industrial economy, we constantly analyze all of the buying activity taking place on the platform. This powerful, proprietary data fuels the Thomas Industrial Index.

Here’s what we’re seeing on the Index this week:

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Thomas Sourcing Trends: Steel

Buyers and engineers evaluate a supplier on THOMASNET.com every 2 seconds. All of that sourcing activity gives us valuable insight on the movements of typical patterns in the industrial market place.

Over the past few months, we've been watching raw material sourcing closely and we've noticed some interesting trends:

—Over the last five weeks we have seen evaluations in "Steel" occur 18% more often than the 77 week average. 
—Last week's activity surged with buyers performing 38% more steel supplier evaluations than normal.
—Concurrently, "Metals" activity surged up over 100% for the last two weeks.

Source Steel Suppliers Now--->

It’s clear that raw material buyers are gearing up to find local sources of supply, but let’s take a look at some possible reasons for this.

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Does THOMASNET.com Really Work?

THOMASNET.com connects active B2B buyers and engineers with 500K+ North American suppliers. If you tried to replicate all of the supplier evaluation activity on the platform that happens in a sinlge month, it would take you 7.5 years - without sleeping. In fact, every 2 seconds, a supplier is evaluated by a buyer on the platform.

So if you are thinking about advertising on THOMASNET.com and are wondering, "Does THOMASNET.com really work?" the answer is, unequivocally, yes!

Of course, we understand that you may still have questions about the results that THOMASNET.com delivers to manufacturers and industrial companies like yours. That's understandable. Let's see what THOMASNET.com customers have to say:

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Why Should I Update To A Responsive Website?

Updating your old website to a responsive design will allow a user to easily access your website content from a single source on desktop, tablet, or mobile device as the design will adjust to the available screen size. This coding and design improvement will increase usability, load time, indexing, and user trust of your website.

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Industrial Buying Trends for 2016

So you want that $1,000,000 deal, right?

Your company's website is a conversion machine — you're doing SEO, PPC and email nurturing, and you're following all the inbound marketing best practices. Months go by, and you're seeing some really great prospects come through. You get a fair amount $10,000 or $50,000 contracts, but you're still searching for that dream contract that's going to pay for your kids' college.

Well, hate to be the one to tell you this, but you have about a 0.8% chance of getting that big million-dollar contract from a first-time customer. Think about your own business — do you give out big contracts to people you've never worked with before? Nope. You want someone you've vetted with a few smaller projects before you trust them with more of your business, and your customers are no different.

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The Secret To Effective Sales Email Outreach

This is a heartfelt love note to all of the sales people out there that strap on the battle armor every day and ride out to find new opportunities that will help the business grow.

Your effort is the biggest driver to success, but style sure can improve results. Let’s take a look at an all too common challenge that all sales people face: the cold email fail.

We get them in our inbox all day and they largely do not incite a response other than to hit the “delete” button, right? Why is that? To begin, take a look at a few cold email openings that have hit my inbox lately:

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