“Nudge” Website Visitors into Becoming Buyers
It happens more than most industrial suppliers realize or would like to admit. Your website succeeds in holding a visitor for the critical first 6 to 8 seconds needed to keep his or her attention. He or she reads an overview about your company and your products/services, etc. You know you're a great fit. But the visitor doesn't make contact. No sale happens. What went wrong?
Read More »4 Tactics of Successful Sales People and How to Apply Them to Your Website
The best and most successful sales people today are those that go far beyond a good pitch. They are the ones that know their market and their products inside and out. More importantly, they speak to a customer's main question: "What's in it for me?" Many times, though, your website is the first "sales person" a potential customer will encounter. Below are four tactics that your website can employ to help make your website a highly effective, 24-7 sales channel.
Read More »
Develop the Right Online Strategy for Recovery
In my view, it's time to take a deep breath, and like the phoenix, rise from the ashes and spread your company's wings on the Internet to take advantage of this upswing. It's time to rebuild your momentum by diversifying into new markets and attracting more buyers for your products or services.
Many of your competitors are likely doing this already — and building an edge for themselves in anticipation of better times. How are they doing so?
Read More »Industrial Companies Use Online Marketing to Improve Business
The stock market is up, the job market is expanding, and consumer and corporate spending have touched above record highs. NBC Nightly News, The Washington Post and NPR have all touted the signs.
At the forefront of the bounceback: U.S. manufacturing. ThomasNet.com's Industry Market Barometer survey finds that more than half of American manufacturers (53 percent) grew in 2011, and 75 percent expect to grow this year.
Read More »
