Blogging Makes a Business Difference: Why Companies Should Blog
Blogging — to some that means an online journal; to others it's an informational website on either a specific topic or various topics. To define it officially, a blog is a website where individual(s) provide entries of any type of content from video and podcasts to traditional text and photos in order to inform or create discussions.
Typically blogs are presented in reverse chronological order.
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Social Media for Industrial Marketing: Opportunities Await
For the past year or two, social media has been all the rage. Companies are choosing to get involved in social media and users are growing exponentially. It doesn't seem to be slowing down today, instead it continues to grow. So why are companies getting involved anyways? What is social media?
Professional Email Layout in Industrial Email Marketing: It Matters
Many of us would agree that email marketing is a strong component in any marketing strategy. In implementing email marketing, industrial marketers emphasize the importance of content.
How to Integrate E-mail and Social Media Marketing: 5 Tips
One of the most effective ways industrial marketers can use social media for marketing and sales is by integrating social into other marketing tactics.
In particular, e-mail marketing can be easily combined with social media marketing to enhance the effectiveness of each individual effort. Be creating integrated and interactive marketing campaigns, you can increase the chance that buyers will engage with your company.
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4 Methods to Reach the Right Audience with Email Marketing
Email Marketing is essential for any successful marketing strategy as it allows you to directly reach a broad or targeted audience with promotional or informational messages. In planning to email prospects and clients, the importance of content is evident but just as the content is important, the audience is too.
Is Your Website Optimized For Conversions?
Industrial businesses are increasingly relying on their website as a sales generation tool. Websites generate leads for manufacturing companies by providing information that industrial buyers are researching prior to making a purchase. When those leads turn into sales, that is typically called a "conversion."
Read More »Industrial Email Marketing: Dead or Reaching New Heights
Email marketing in the industrial space is common to many of us, whether were marketers sending the emails or consumers receiving them. It is typically where a company emails a client or prospect with a promotion or commercial message in the hopes of getting them closer to buying their products.
Marketing Metric Mythbusters: Google is the Best Source for Leads?
Measuring the return on investment for marketing is challenging in even the best cases. Many industrial marketers mistake commonly used online B2C metrics for effective measures of their own efforts. This article examines one of the two most persistent ROI myths.
Read More »2 Things to Help You Better Measure Your Digital Marketing’s ROI
Digital marketing tactics—including social media, online display ads, e-mail marketing, and your company website—have many things in common. The most obvious is that their effectiveness is trackable and measurable.
However, many marketing professionals get lost measuring "clicks," "likes" and "visits." Unfortunately, while these are valid metrics of interaction, they do not always equate to return on investment (ROI).
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