3 Myths of Social Media Industrial Businesses Can't Afford to Believe
There is a prevalence of knowledge and information about how social media can be used effectively in the B2B industrial sales and marketing cycle. Yet many individuals still hold misconceptions about these platforms and how they work.
Read More »Why Industrial Businesses Should Outsource Pay-Per-Click
One of the most common forms of search engine marketing (SEM) is pay-per-click (PPC) advertising. PPC allows companies to advertise their company, brand and products alongside search engine results. By aligning their ads to specific keywords and phrases, industrial businesses can target companies looking for the products/services they sell. As the name implies, businesses only pay when users click over to their site.
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Marketing ROI: A Tip, a Trick and a Challenge
It is more important than ever today for marketing professionals to maximize the return on investment (ROI) for their marketing efforts. But the ability to determine a clear ROI for marketing continues to elude many companies. While there is no single solution to getting more out of your marketing, there are some marketing methods that are both more effective and easier to measure the effectiveness of. What follows is one tip, one trick, and one challenge that all marketers should be aware of that should help boost their marketing ROI.
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6 Techniques to Improve the Effectiveness of Videos for Generating Business
Industrial businesses looking to use online videos as part of their sales and marketing efforts need to realize one simple fact: not all videos are created equal. This statement has nothing to do with production quality or content. It means that not all videos are effective for B2B lead generation. Here are 6 tips that you can use in your videos.
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How to Use Online Content to Influence Industrial Buyers throughout the Buying Cycle
Industrial businesses today must use various forms of online content—from ads and news releases to case studies, catalogs and product demos—to reach and influence buyers. The challenge is that buyers will seek out different kinds of content depending on where they are in the buying cycle. To build a comprehensive and effective online marketing strategy, industrial marketing professionals need to understand two things:
Read More »4 Social Media Best Practices Industrial Marketers Need to Know
With 68% of industrial businesses already actively participating in social media activities, you can't afford to not have a social media presence. But if you're like many, you may be uncertain how to get the most out of these platforms. Here are some key best practices to social media that should help you get started:
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Press Release: PennEngineering Improves Customer Service, Receives Record Number of New Business Inquiries
PennEngineering is a global leader of industrial fastening solutions headquartered in Danboro, PA, with manufacturing operations in the U.S., China and Ireland. They make specialty fasteners, including nuts, studs, standoffs, panel fasteners and other hardware. The company was founded in 1942 with a single, revolutionary product: a self clinching fastener that secures to metal in one piece, without the need for additional loose hardware.
Read More »Your Secret Weapon to Influencing Decision Makers throughout the Buying Process
The industrial buying process can be long and complex, often with numerous decision makers involved. Constraints with time and resources increase complications in the buying process. This is further aggravated by efforts to reduce risk. Two recent Industrial Purchasing Barometer (IPB) surveys, conducted by Thomas Industrial Network, dive deeper into the minds of industrial buyers and decision makers and provide insight into what suppliers can do to better understand the buying cycle and help close more sales.
Read More »Social Media Influences Industrial Buying Decisions
The social media landscape is firmly entrenching itself among industrial businesses looking to source, buy or sell products/services. While many still see these tools as recreational or consumer-focused, two new surveys conducted by Thomas Industrial Network in July and August 2011, show the exact opposite to be true.
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