How Thomas Remained Competitive and Relevant Through Changing Times
It is no surprise that technology has been the basis of change on how we do business. With technological advances over the years from the creation of the printing press all the way to today's ever-changing digital space, it has become imperative for businesses to maintain relevancy and competitiveness.
The Art of Selling Without Selling: Content Marketing
The old adage of sales was as easy as “ABC:” Always Be Closing. The new landscape of online marketing and sales, however, calls for a different skill: Selling Without Selling. What exactly does that mean? First, let’s take a step back and review some marketing methods that industrial companies are using on the internet:
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How a Robust, Interactive Website Can Improve Business Operations
For the past few weeks, a quality website has been the core of our articles. We've emphasized how websites can help product manufacturers reach the right audience and engage prospects.
These reasons alone are essential for having a quality website, but one aspect that most manufacturers do not consider is that a robust, interactive website can improve business operations. Here's how.
How Product Manufacturers Can Reach The Right Audience Online
Reaching the right audience makes all the difference. Do you agree? Increasing your visibility to your business' target audience saves your company time and resources. It also allows your business to potentially connect and develop stronger relationships with customers. However, being in front of the right audience isnt the only important aspect to think about.
You also want to make sure you are providing your audience with all the relevant information they are searching for.
Hey, B2B: Grow Up and Get a Social Media Strategy, Will You?
Many B2B marketers are still avoiding social media, wondering, "When business customers do participate in social media, how can we tell whether it works?" OK, let's put that excuse to rest once and for all.
Social media is for socializing—just as when you go to a tradeshow and strike up a conversation with a prospect or attend a seminar or interact with any professional group in-person.
Website Development for Job Shops: The Importance of Adding Content
Having a quality website is extremely important for job shops.
With a quality website, custom manufacturers and industrial service providers can highlight their services and capabilities, expertise, current shop capacity and more. Creating a website that contains all of this information makes it easier for industrial buyers to qualify companies for specific jobs.
Skills Shortage: What Manufacturing and the Community is Doing About It NOW
There is a skilled labor shortage in manufacturing. It is an immediate and long-term challenge. It is a local, state and national problem. We could talk about the whys and point fingers, but what would be the point? Locally, we are long past the discussion phase and into the action phase. Be advised, our community is on it. We are harnessing every resource available to us and continue to seek solutions.
Read More »How to Use Product Photos to Help Buyers Find You on the Web
An often overlooked element in manufacturers’ SEO (search engine optimization) efforts is the role of product images on their website. Industrial companies that offer complete product catalogs on their website improve their odds of having that website turn up in relevant search results.
Read More »Why Corporate Blogs Fail: 4 Things to Avoid
Corporate blogs are becoming increasingly common. But successful corporate blogs – those that build an audience of current and prospective buyers — continue to be rare. But just because people are reading your blog, doesn't mean it's attracting customers.
To make your blog successful from a business standpoint, you have to achieve one key goal: Engagement. That means readers come there voluntarily, enjoy what they read, and extract value from it.
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