Driving the Industrial Marketing Conversation
Marketing, at its best, has a lot in common with everyday conversation. There should be a flow. You should have a voice. And, just as if you were talking face-to-face with someone, you need to know your conversation partner — so you can communicate most effectively.
When shaping your marketing strategy, the first, most obvious audience is prospective customers. Why direct your budget anywhere besides growing your business? But prospects are just the start.
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The Top 5 Ways to Find Content for Industrial Marketing
"My industry is boring." "We're not a very big shop." "There aren't many technological advances in what we do." These are just a few of the common misconceptions that create content roadblocks for industrial marketing. All too many companies miss opportunities to connect because they aren't sure how to truly engage with their customers.
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How Content Marketing Can Help Industrial Companies Stand Out
Do you ever feel like your inbox has been hijacked by spam: sales, promotions, act now, deal ends today, emails?
Whether you've had prior interactions with the companies that send these emails or not, receiving them can become frustrating.
Reverse Engineering Marketing Metrics
An old lathe sitting around your shop, not producing any parts and not contributing to your operation — it's a no-brainer that you'll soon get rid of it. It's more than likely "earned its keep" in production, but it's not helping anyone by gathering dust.
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The Language of Industrial Marketing
Jargon has been getting a bad rap lately. The Content Marketing Institute recently went so far as to say that an over-reliance on "insider"-type language can derail your entire marketing program. In many ways, that's true — but it's not the whole story, especially for industrial marketing.
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B2C and B2B Marketing: They’re Closer Than You Think
As everyday consumers bombarded with marketing and advertising messaging, it's strange how difficult it can seem to crack the code of B2B marketing. The core concepts are the same: prove your products' (and your) worth, promote awareness, create loyalty, and so on — but the products, the process, and the people involved are very different.
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Social Media for Industrial Companies: LinkedIn
For the past two weeks, weve covered two of the most popular social media platforms for business: Twitter and Facebook. One we have yet to cover, and is essential for any B2B company interested in social media, is LinkedIn.
Unlike the other social media platforms, LinkedIn is driven mainly by B2B companies; manufacturing being widely represented. So what makes LinkedIn different?
Social Media for Industrial Companies: Twitter
Social media has been a hot topic for months now. Weve heard everything from its here to stay to companies not involved are losing out on opportunities. Though these statements are typically true, do we know why? Do we know why social media is adopted by more B2B companies every day?
Demolish Creative Roadblocks With New Content Sources
If you're considering starting a content marketing strategy, odds are you've asked yourself where and how you will create all this content. The good news is that there are a lot of resources that you can tap for content that is valuable to buyers.
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