The Thomas Blog

Marketing Strategy

B2C and B2B Marketing: They’re Closer Than You Think

As everyday consumers bombarded with marketing and advertising messaging, it's strange how difficult it can seem to crack the code of B2B marketing. The core concepts are the same: prove your products' (and your) worth, promote awareness, create loyalty, and so on — but the products, the process, and the people involved are very different. 

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Social Media

Social Media for Industrial Companies: LinkedIn

For the past two weeks, we’ve covered two of the most popular social media platforms for business: Twitter and Facebook. One we have yet to cover, and is essential for any B2B company interested in social media, is LinkedIn.

Unlike the other social media platforms, LinkedIn is driven mainly by B2B companies; manufacturing being widely represented. So what makes LinkedIn different?

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@ShopFloorNAM Twitter
Social Media

Social Media for Industrial Companies: Twitter

Social media has been a hot topic for months now. We’ve heard everything from “it’s here to stay” to “companies not involved are losing out on opportunities.” Though these statements are typically true, do we know why? Do we know why social media is adopted by more B2B companies every day?   

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Actionable Next Steps for Manufacturers...

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The Ultimate Guide To Marketing

The Ultimate Guide To Marketing

Learn about all the Digital Marketing Tactics that are Driving Growth for Manufacturers in 2025.

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