The Thomas Blog

5 Organization Tools to Clean Up Your Marketing Strategy

Can you think of a brand where their marketing strategy doesn’t always seem like it’s on the same page — where it seems like throwing darts to see what hits? For me, the Geico commercials come to mind: there are the ones with the gecko. The ones with the banjo players. And let’s not forget “Hump Day.” They’re memorable ads, and no doubt effective — why else would Geico keep rolling them out? — but does this sort of “purposely disorganized” messaging work for every company?

Marketing on the Move: 4 Ways to Optimize Your Mobile Strategy

Are you still unsure if you need a mobile strategy?

Let’s look at some numbers: 91% of all American adults own a cell phone, and 55% have a smartphone. 63% of U.S. smartphone users use their device to access the internet – and 34% of them get online primarily via mobile. Worldwide? There are 1.2 billion people getting online through their phones. And if you thought the first digital revolution happened quickly, buckle up: mobile web adoption is occurring eight times faster.

5 Ways to Dig For Content When You’re Stuck

Yesterday morning, I walked past a truck driver stuck in some snow.

I didn’t want to get too close, because he was really having a hard time getting out and looked a bit out of control: wheels spinning, back end fishtailing, not making any headway. Luckily, he had a coworker with a shovel helping to dig him out and get unstuck. It can be easy to get stuck with our content creation in these early months of the year, too. Business has yet to pick up, news is slow, and we’re in danger of just spinning our wheels with uninteresting, uninspired content.

How can you dig yourself out?

5 Ways for Industrial SMB Owners to Make Time for Marketing

“Really work morning to night. Think about it in your sleep. Seven days a week. No breaks.” Those are Elon Musk’s (Tesla CEO and real-life Iron Man) words of advice to budding entrepreneurs — but, as you probably know, they apply to just about every small business owner, regardless of your company’s age.

With the day-to-day grind of making sales, fulfilling orders, and generally keeping the lights on, who has time for sleep, let alone marketing?

What Are Your 2014 Marketing Resolutions?

It’s that time of year again: holidays are over, and it’s time to focus on what’s ahead. In all honesty, we’re not huge fans of resolutions here — we think any time is a good time to change for the better.

Let’s take a look at some of the most common (and quickly-forgotten) resolutions — and how you can use them to prime your marketing plan for success throughout the whole year.

Social Media Marketing: A Look Back, and A Look Ahead

It may sound a little strange, but social media is reaching a mature stage in its development.

Its importance as a communication tool is no longer in question, and its legitimacy as a marketing platform is clear: 77% of the Fortune Global 100 use Twitter, and 70% of Fortune 500 companies are on Facebook (including 9 of the top 10).

The social networks are vastly different places now than they were even just a few years ago — and the best ways to use them have evolved as well.

Marketing and Sales for Today’s Buyers: Three Tips to Get the Most Out of the Relationship

It’s always been a tough relationship to nail down, but today’s landscape of buyer behavior has thrown yet another money wrench into the workings of your sales and marketing unit.

On the marketing side, the challenge is to address the diverse needs of prospects who get as far as 70% of the way to a purchase before contacting a salesperson.

You Are Your Content

Your content typically takes the form of blog posts or portfolios — educational content that lives on your site. Readers find it in the course of searches for topics that they’re interested in, come to your site, and we see content marketing at work. In order to really supercharge your reach, though, it helps to expand — expand what you think of as “content,” and expand where it’s going to “live” — beyond your site.

When Marketing Gets Scary: Three Tales of Terror

Who doesn’t love a good, fun scare?

With Halloween now come and gone, that season may be winding down, but unfortunately the potential for a frightening marketing situation stays with us year-round. Fortunately, like the hero left standing at the end of our favorite scary movie, we have ways to fight back against the horror of marketing gone wrong.