The Thomas Blog

Marketing & Sales Insight from a Former Honda Engineer

Many industrial companies don't trust outside marketing services because they don't believe they understand their business or audience. Honestly, that's a true assumption when it comes to most traditional marketing agencies.

But we do things differently at Thomas. Our founder, a mechanical engineer with more than 15 years of marketing experience, leads the team of marketing experts and engineers to deliver record-breaking increases in lead generation and sales. (See how we drove a 113% increase in lead generation and 60% increase in sales for CJWinter here.)

We've recently hired a new application engineer, Ryan Singler, from Honda, and while we (and our clients) have been taking in all of his insight, we thought it might be helpful for you to get to know him as well.

Video: Top 10 New Fabricating Technologies - Part 1

If you are interested in the latest trends in metal forming, fabricating, welding and finishing, you've probably heard of Fabtech, the annual conference that celebrates the strength of manufacturing

Is This Digital Marketing Approach The Secret To Connecting With More Buyers?

For many manufacturers and industrial companies, there’s no such thing as an “impulse” sale. That’s because the industrial buying cycle is a lengthy one, driven by a supplier evaluation and selection process that can take months or longer.

Who’s Downloading CAD Files?

Over the last few years, you’ve probably noticed that the phone doesn’t ring as often in the Sales Engineer bullpen.

There are still prospects out there, though — they’re just now seeking the information they need online rather than calling manufacturers directly.

Video: Exoskeleton Technology Becomes A Reality For Industrial Workers

Mixing man with machine is now a reality thanks to the suitX, a California-based robotics company.

After five years of development, the company unveiled a Modular Agile Exoskeleton, or MAX, that can improve worker productivity and limit exposure to long-term health risks. MAX consists of three modules, backX, shoulderX, and legX, which are now available for purchase.

Easing The Supplier Transition Process Through Dual Sourcing

Bringing in a new supplier can be a challenge for any organization. However, adopting a dual sourcing strategy could make the process a lot more efficient and effective.  

Earthquake-Resistant Building Materials for Seismically Sound Structures

When designing new architecture in seismically active regions, engineers must carefully consider the types of earthquake-resistant building materials necessary to create a safe and sturdy structure. The entire length of the West Coast, for example, experiences frequent tectonic shifts, so architects and engineers from Washington state to Baja California are commonly faced with this task. 

Why Mentorship Matters In Supply Chain … And How To Maximize It

Most people understand the value of finding a mentor. For young people or those new to an industry, a mentor can provide inspiration, guidance, a roadmap for success and the ability to expand their professional network.

However, being a mentor also offers several significant benefits for the mentors themselves and the organizations in which they work. That’s why it’s so important for experienced workers to become effective mentors.

3 Ways Manufacturers Can Give Back This Holiday Season

It's hard to believe, but the holiday season is already upon us. Even if your business is slowing down at this point in the year, it can still be quite hectic.

You're probably planning your first big industrial marketing campaign for 2017, tweaking your PPC strategy for the holidays, scheduling social media posts, writing plenty of content to generate leads — all while trying to squeeze in as much family time as you can.

Still, it's nice to pause and think of what we can do to help others this time of year, and we wanted to showcase a handful of manufacturers who have already taken the lead.

While there are so many manufacturers and industrial companies positively impacting their communities, the next generation and the environment, take a look at three examples of how companies can give back: