The Thomas Blog

The Components of a Successful Content Marketing Strategy

Content marketing can penetrate the internal politics of a potential customer and influence buyers at every stage of the buying cycle, so it's important to understand the essential elements that make up a successful strategy.

This isn't limited to the types of content or channels you use to promote — many other moving pieces like sales, traditional marketing tactics, and brand evangelists play into it. Everything works together, so it's time you connect the dots.

Let's jump right in:

Video: An Eco-Friendly Porsche That Reaches 172 mph

Porsche is extending their Panamera line of sports sedans to include an electric hybrid called the Panamera 4 E-Hybrid. This plug-in hybrid can generate over 460 hp, a top speed of 172 mph, and a 0-60 time of 4.4 seconds.

Manufacturing Industry Jobs Update: September 2016

We are big champions of American manufacturing and reshoring. In fact, we work with suppliers who produce amazing products made in America every day, and we play an instrumental role in helping small- and medium-sized suppliers grow.

But how can we measure growth for the industry overall? A good barometer is the state of the manufacturing workforce. That’s why we will be regularly diving deep into the latest information from the Bureau Of Labor Statistics to take the pulse of hiring in the industry and to highlight sectors that are growing.

3 Effective Ways to Advertise Your Business

It’s a never-ending quest in search engine marketing (SEM) to find the secret to driving traffic and generating leads. It all starts with your website — you need strong, original content, a logical user experience (UX), aesthetically pleasing design, and optimized product pages.

Celebrating Manufacturing Day

October 7 is Manufacturing Day, an annual celebration of the North American manufacturing industry and the accomplishments of the people who work within it. 

We partner with thousands of manufacturers to help them reach their business goals, and we spoke with a few of them to find out why a career in manufacturing is cause for celebration:

Checklist: How Content Marketing Will Work For Your Business

Do you know where your expertise lies? How about the channels through which you want to communicate? Are you ready to execute a content marketing strategy?

If you answered yes to the first two questions then you're almost there! Even if you've familiarized yourself with the higher-level strategy through blogs and eBooks, it's important you don't miss a single step.

5 Ways To Keep A Supplier Engaged And Build Supply Chain Partnerships

Whether you are looking to place an order, source something new, or just get an update on overall account status, businesses expect their suppliers to address these needs. But what do your suppliers expect from you? 

Video: A Laser Machine Gun For Your Cleaning Needs

Cleaning might actually become exciting for those that work in the industrial sector. The company P-laser released a new handheld laser cleaner that is able to remove rust and dirt from metals. 

Although the use of lasers to cut and clean equipment is nothing new, this particular laser is essentially a 1,000 watt laser machine gun that shoots light bullets at an incredibly high pulse rate. 

Millennials In Manufacturing, And The Problem With PDFs

According to the U.S. Census Bureau, millennials have overtaken baby boomers to become the largest living population.

Inevitably, this shift is reflected in the B2B sector. As half of all product researchers are now millennials, industrial manufacturers must reconsider their current marketing methods and retool to appeal to a new set of digital demands.