The Thomas Blog

Marketing Strategy

Make 2017 Your Best Year For Industrial Marketing Yet

Throughout the holiday season, you probably saw a handful of end-of-year wrap-up blogs as well as some start-of-the-year prediction posts.

Well, now that 2017 is finally upon us and it’s time to get back to work, we wanted to bring you some actionable tips you could use to get a jump on turning it into your company’s biggest year yet.

Let’s take a look at some steps you can take right now to start generating better leads for your business.

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Manufacturing and Industrial

Five Skills That Will Lead To Supply Chain Success In The New Year

Far from slowing down, the pace of change in the supply management profession continues to accelerate. It’s critical for supply managers and for the survival of the profession itself that practitioners continually update their skill-sets to avoid being left behind. It doesn’t matter how experienced you are – if you let your capabilities fall behind while the profession continually reinvents itself, you might as well hand in your resignation today.

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Year in Review.jpg
Marketing Strategy

2016 Industrial Marketing Year in Review

In the world of marketing, things are constantly changing.

From amorphous Google algorithms and updated UX designs to effective emailing and retargeting methods, there is no shortage of strategies to try — especially as the industrial space continues to catch up with the rest of the B2B marketing space.

As we begin preparing for what’s to come in 2017, we wanted to take a look back at some of the biggest trends we’ve seen over the past 12 months and their impact on your business.

Without further ado, here’s our 2016 year in review.

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