The Thomas Blog

5 Industrial Marketing Updates for 2016

We’re officially halfway through 2016 — but no need to panic.

There’s still plenty of time to revamp your marketing strategy (or just expand it) and work toward reaching your business goals.

Considering how much movement we’ve had in the industrial and digital marketing space in a mere six months, there’s a lot to jump on.

Not sure where you stand or what’s happening in the industry? Let’s talk through some of the updates and trends we’ve seen so far in 2016...

5 Important Marketing Tactics To Fine Tune This Summer

Traditionally, activity slows way down in the industrial manufacturing sphere during the summer months; owners take time off to see their families and enjoy the nice weather, employees make use of vacation days, and plants shut down for weeks or even months at a time to complete scheduled maintenance and repairs. 

4 Ways To Improve Your Marketing Skills

A marketer’s job is never done. There’s always more content to create, more promotional material to advertise, and more ways that we can generate leads and funnel to sales. It’s a busy career.

In spite of this, or perhaps because of it, there’s no reason to let your marketing skills fall by the wayside. Just as there’s always more we can do strategically, there’s more we can do to sharpen our skills.

Maintaining your marketing prowess is as essential to your career as maintaining equipment is for manufacturers’. Here are actions I recommend to cultivate your marketing dexterity:

I Think E-Commerce Is A No-Brainer, But Not Everyone Agrees.

These days, most of the items my family purchases are delivered to our doorstep. It’s simply become an easier way to keep us flush with household products, as two working parents juggling free time against patience (or impatience) with the in-store experience.

Don’t Screw Up Your Company’s Next Inbound Marketing Campaign

Okay, so you’ve made the decision to invest in an inbound marketing strategy. Congratulations! You won’t be disappointed… unless you don’t really know what you’re doing or where to start.

In that case, you might be a little disappointed — but don’t worry, that’s why we’re here.

Everything You Need to Know About the Value of Inbound Marketing

If you’ve been dragging your heels on implementing a robust, inbound marketing strategy, now’s the time to reevaluate your options.

Whereas traditional marketing has you actively seeking out the attention of buyers, inbound marketing has your target audience coming straight to you.

What You May Have Missed in Marketing in 2015

As the year comes to a close, it’s time to reflect on just how much the field of marketing has changed lately. With new search engine updates, social media tools, and apps being released, it’s understandable if at least one of these announcements slipped past you this year.

To make sure you’re up to speed and ready for the next round of updates, we’ve recapped the top marketing moments of 2015.

75% of Marketers Agree: Inbound Marketing is the Strategy of Choice

If you’ve been following this blog for a while, you know that we’re big fans of inbound marketing. You’ve probably also noticed that we typically post content on Fridays to coincide with our Industrial Marketer newsletter. Today is Tuesday. Why are we messing with the flow?

The Top 5 Marketing Resources for Manufacturers

No matter how big or small your manufacturing company is, chances are you’ve either dabbled in marketing yourself, or you hired someone else to manage the efforts for you. Regardless of which path you took, you probably realize the necessity of keeping up-to-date with the latest methods and trends.

Just like your facility requires regular auditing and re-evaluation year after year, so do your marketing campaigns.