The Thomas Blog

The Top Tactical Takeaways for Marketers from INBOUND 2015

HubSpot’s highly successful INBOUND 2015 event may have ended a week ago, but there were simply too many informative nuggets to include in one blog post. So, we’ve gathered together some of the top tactical action items that you can apply to your marketing strategy today.

Our Trip to INBOUND 2015: A Twitter Story

Last week, Team Thomas travelled to Boston for HubSpot’s INBOUND 2015 Conference. Everybody who went learned on a variety of topics ranging from data and content to social media and culture. But don’t take our word for it — see what our teams had to say.

New Ideas and Time Tested Strategies at HubSpot’s INBOUND 2015

This week, 25 of Thomas's employees converged in Boston for the premier inbound marketing event, appropriately named INBOUND 2015. The goal? To trade and share marketing wisdom with some of the top names in the industry. The result? Great concepts to apply to our own business strategy and personal lives.

4 Mistakes That Can Derail Your Digital Marketing Strategy

After all of the time and resources you’ve invested into your digital marketing engine, you wouldn’t just walk away from the progress you’ve made, would you?

Common mistakes can derail months of hard work. In many cases, the biggest risk is doing nothing at all — no more new content, not following up on industry trends, and not performing due diligence. Don’t let it happen to your campaigns. By avoiding these all-too-common mishaps, your strategy should stay on track and continue to drive growth.

Who’s Really Influencing the Industrial Buying Process?

If there’s one thing we can all relate to, it’s the drive to succeed in business. It’s behind everything we do at work, and it’s the reason we spend so much time trying to perfect our marketing efforts. But if you don’t really know who you’re marketing to, you might as well just stand on the roof and shout into a megaphone. Sure, people will hear you, but will they be the right people? Probably not.

Beat the Summer Slowdown by Updating Your Digital Strategy

It’s no secret that summer is typically a low-key business season for many industries. While there are some exceptions, like lawn mower manufacturers and distributors, the overall trend is a summertime slump. But just because many of your employees are at the beach or backyard barbeques, that doesn’t mean your business can’t grow in other ways. In fact, reduced factory activity offers the perfect opportunity to re-invest in other areas that may have fallen to the wayside during peak industrial times.

What You Don’t Realize About Global Pricing

A friend of mine recently bought a product in France, and I purchased the same item in the United States for a significantly higher price.

At the time, I wondered how the same product from an identical brand could have a fluctuating value across currencies — especially when the Euro is typically more and the US Dollar is less. But now I understand that the shifted exchange rate hadn’t captured yet, and that this same situation can be represented within the B2B space. 

Trim the Fat From Your Marketing Plan, and 4 More Resolutions for 2015

Did you ever notice how New Year’s resolutions start to sound like a broken record, year after year? The same promises, the same commitment out of the gate… the same reasons for abandoning them a few months later.

This year, I wanted to put a spin on those tried-and-true resolutions to give you a list of marketing goals you can set — and stick to.

2014: The Year In Industrial Marketing

From ice buckets to selfies, there was no shortage of big events, trends, and news to define marketing in 2014. As digital media continues to expand the opportunities for the industrial b-to-b space, the line between marketing in general, and the specifics of our industry, is becoming increasingly blurred – and there’s more and more overlap in what’s effective. So today, I’ll take a look back at some of the biggest stories and developments in marketing in the last year, and what they mean to you.