The Thomas Blog

New Ideas and Time Tested Strategies at HubSpot’s INBOUND 2015

This week, 25 of Thomas's employees converged in Boston for the premier inbound marketing event, appropriately named INBOUND 2015. The goal? To trade and share marketing wisdom with some of the top names in the industry. The result? Great concepts to apply to our own business strategy and personal lives.

4 Mistakes That Can Derail Your Digital Marketing Strategy

After all of the time and resources you’ve invested into your digital marketing engine, you wouldn’t just walk away from the progress you’ve made, would you?

Common mistakes can derail months of hard work. In many cases, the biggest risk is doing nothing at all — no more new content, not following up on industry trends, and not performing due diligence. Don’t let it happen to your campaigns. By avoiding these all-too-common mishaps, your strategy should stay on track and continue to drive growth.

Who’s Really Influencing the Industrial Buying Process?

If there’s one thing we can all relate to, it’s the drive to succeed in business. It’s behind everything we do at work, and it’s the reason we spend so much time trying to perfect our marketing efforts. But if you don’t really know who you’re marketing to, you might as well just stand on the roof and shout into a megaphone. Sure, people will hear you, but will they be the right people? Probably not.

Beat the Summer Slowdown by Updating Your Digital Strategy

It’s no secret that summer is typically a low-key business season for many industries. While there are some exceptions, like lawn mower manufacturers and distributors, the overall trend is a summertime slump. But just because many of your employees are at the beach or backyard barbeques, that doesn’t mean your business can’t grow in other ways. In fact, reduced factory activity offers the perfect opportunity to re-invest in other areas that may have fallen to the wayside during peak industrial times.

What You Don’t Realize About Global Pricing

A friend of mine recently bought a product in France, and I purchased the same item in the United States for a significantly higher price.

At the time, I wondered how the same product from an identical brand could have a fluctuating value across currencies — especially when the Euro is typically more and the US Dollar is less. But now I understand that the shifted exchange rate hadn’t captured yet, and that this same situation can be represented within the B2B space. 

Trim the Fat From Your Marketing Plan, and 4 More Resolutions for 2015

Did you ever notice how New Year’s resolutions start to sound like a broken record, year after year? The same promises, the same commitment out of the gate… the same reasons for abandoning them a few months later.

This year, I wanted to put a spin on those tried-and-true resolutions to give you a list of marketing goals you can set — and stick to.

2014: The Year In Industrial Marketing

From ice buckets to selfies, there was no shortage of big events, trends, and news to define marketing in 2014. As digital media continues to expand the opportunities for the industrial b-to-b space, the line between marketing in general, and the specifics of our industry, is becoming increasingly blurred – and there’s more and more overlap in what’s effective. So today, I’ll take a look back at some of the biggest stories and developments in marketing in the last year, and what they mean to you.

How Manufacturers Can Improve Lead Time? Ask These Questions

Whenever a buyer purchases a product, whether it be industrial, wholesale, or over-the-counter, one of the most important factors is lead time.

The fastest manufacturing and delivery services are always in high demand, and leaders from all levels of business are interested in providing faster lead times. It can be tricky, though, when your company is a distributor.

A manufacturer can always implement lean manufacturing methods to increase lead times, but what if your business relies on other manufacturers to provide products for customers?

Four Ways to Be “King of the Jungle” in the Marketing Ecosystem

At this point, the question has been answered: Yes, content marketing works. The tactics aren’t revolutionary or unorthodox. They simply follow the ways that buyers today consume information and gather research for decision-making.