The Thomas Blog

The Secret to Staying Ahead of Google’s SEO Updates

Search engine optimization can seem like an impossible game.

New updates everywhere you look, and what I like to call the “caffeine conundrum:” the so-called experts tell you something is good for you one day, and bad the next. Perhaps it’s no coincidence that one of the earliest Google algorithm updates was, in fact, dubbed "Caffeine."

From the Big Green Books to Digital Dominance: One Engineer’s Take on Breaking Out of Your Comfort Zone

Full disclosure: I jumped at this opportunity to guest blog for ThomasNet, and not simply because of my relationship with the Thomas team (I am their HubSpot rep). From my past life as a chemical engineer, I have fond memories of sourcing suppliers in the company’s “big green books,” the Thomas Register — just as my father did as an engineer before me.

Breaking the Glass Case: Generating Interest from New Industries in Custom Manufacturing

Recently I attended IMTS 2014 on behalf of Thomas and had the chance to speak with many custom manufacturers looking to grow their businesses. During one of these conversations, as an attendee was describing his product, I asked if he had it on display in the glass case at the office.

Why Aren’t Your Site Visitors Submitting RFQs?

Wouldn’t it be frustrating if qualified visitors were coming to your website, but few, if any, of them were actually converting to leads? If you’re not providing the right information that buyers are looking for, you may be in that very situation without even knowing it — after all, no one’s sticking around to waste time telling you why they’re leaving.

HubSpot Announces New Free CRM Software

Psst! Hey! Yeah you. When was the last time the marketing department got a high five for saving the company money? Doesn’t happen, right?

Well that just changed.

Prepare yourself for a possible parade in your name put on by the accounting department and the VP of Sales, because you are about to deliver a brand new CRM system to them for free.

The 3 Facts You Need To Know About the Export-Import Bank and U.S. Manufacturing

The Export-Import Bank is up for reauthorization this month, and it may be in as much trouble as it’s ever been.

Not familiar with it? The ExIm, as it’s known, supports U.S. exports by providing credit, loans, guarantees, and/or financing to suppliers that wouldn’t be able to get it otherwise. It frequently acts as a lender or insurer to companies with a lot of foreign customers who may not have the on-hand capital to fulfill orders, or who can’t get financing from private lenders. Credit from the ExIm also lets suppliers sell to foreign buyers on favorable terms rather than requiring upfront payment.

You Can Do Better Than “Somewhat” Effective Marketing

Would you go to a restaurant that a friend told you was “somewhat” good? How about a movie that was “somewhat” entertaining? Looking for a new TV show to watch? I’ll tell you about a few I enjoyed... somewhat.

It’s not exactly high praise, is it? So when 51% of b-to-b marketers recently called their content marketing just “somewhat effective,” with only 14% saying their content marketing was “very effective” — the rest saying “somewhat” or worse — maybe it’s time to take a look at how to get your content marketing back on the right track.

The Right People, the Wrong Time - Why Persona Targeting Is Important

Here’s the wrong way to go on a job interview: burst unannounced into the company president’s office. Don’t drop a resume on their desk, but a bulleted list of your favorite foods, because why not? On your way out, walk by some engineers and spout off a few qualifications – no context. A week later, give human resources a call and begin an in-depth conversation about the finer points of laser welding. Forget that they have no idea who you are or what you’re talking about.

5 Organization Tools to Clean Up Your Marketing Strategy

Can you think of a brand where their marketing strategy doesn’t always seem like it’s on the same page — where it seems like throwing darts to see what hits? For me, the Geico commercials come to mind: there are the ones with the gecko. The ones with the banjo players. And let’s not forget “Hump Day.” They’re memorable ads, and no doubt effective — why else would Geico keep rolling them out? — but does this sort of “purposely disorganized” messaging work for every company?