Reverse Engineering Marketing Metrics
An old lathe sitting around your shop, not producing any parts and not contributing to your operation — it's a no-brainer that you'll soon get rid of it. It's more than likely "earned its keep" in production, but it's not helping anyone by gathering dust.
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The Language of Industrial Marketing
Jargon has been getting a bad rap lately. The Content Marketing Institute recently went so far as to say that an over-reliance on "insider"-type language can derail your entire marketing program. In many ways, that's true — but it's not the whole story, especially for industrial marketing.
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B2C and B2B Marketing: They’re Closer Than You Think
As everyday consumers bombarded with marketing and advertising messaging, it's strange how difficult it can seem to crack the code of B2B marketing. The core concepts are the same: prove your products' (and your) worth, promote awareness, create loyalty, and so on — but the products, the process, and the people involved are very different.
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How Product Manufacturers Can Reach The Right Audience Online
Reaching the right audience makes all the difference. Do you agree? Increasing your visibility to your business' target audience saves your company time and resources. It also allows your business to potentially connect and develop stronger relationships with customers. However, being in front of the right audience isnt the only important aspect to think about.
You also want to make sure you are providing your audience with all the relevant information they are searching for.
Skills Shortage: What Manufacturing and the Community is Doing About It NOW
There is a skilled labor shortage in manufacturing. It is an immediate and long-term challenge. It is a local, state and national problem. We could talk about the whys and point fingers, but what would be the point? Locally, we are long past the discussion phase and into the action phase. Be advised, our community is on it. We are harnessing every resource available to us and continue to seek solutions.
Read More »Why Your Listing Isn’t Getting You Business
Industrial businesses have long understood the value of being listed in targeted search verticals, like ThomasNet.com. As recently as 5 years ago, simply being listed was enough to ensure that you get high quality, high volume traffic. Today, that's not always that case. So why might your listing be underperforming? Here are three reasons:
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Develop the Right Online Strategy for Recovery
In my view, it's time to take a deep breath, and like the phoenix, rise from the ashes and spread your company's wings on the Internet to take advantage of this upswing. It's time to rebuild your momentum by diversifying into new markets and attracting more buyers for your products or services.
Many of your competitors are likely doing this already — and building an edge for themselves in anticipation of better times. How are they doing so?
Read More »Industrial Companies Use Online Marketing to Improve Business
The stock market is up, the job market is expanding, and consumer and corporate spending have touched above record highs. NBC Nightly News, The Washington Post and NPR have all touted the signs.
At the forefront of the bounceback: U.S. manufacturing. ThomasNet.com's Industry Market Barometer survey finds that more than half of American manufacturers (53 percent) grew in 2011, and 75 percent expect to grow this year.
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