The Thomas Blog

Sales

How to Make the Best First Impression in B2B Industrial Sales

We all know that first impressions matter — B2B sales are no exception.

Having sales personnel that are well groomed, well-spoken and well prepared for meetings with buyers is one way to help ensure a good first impression. Another way requires understanding where many first impressions take place, and what buyers will be expecting when they meet you.

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Sales

What is Your Sales Strategy Missing?

You've set your objectives, determined the steps required to get there, and analyzed your market to figure out the best sales channels to use (face-to-face, telesales, direct mail, etc.). There is still one critical element to your sales strategy that you may have overlooked.

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