The Thomas Blog

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Sales

Marketing & Sales Insight from a Former Honda Engineer

Many industrial companies don't trust outside marketing services because they don't believe they understand their business or audience. Honestly, that's a true assumption when it comes to most traditional marketing agencies.

But we do things differently at Thomas. Our founder, a mechanical engineer with more than 15 years of marketing experience, leads the team of marketing experts and engineers to deliver record-breaking increases in lead generation and sales. (See how we drove a 113% increase in lead generation and 60% increase in sales for CJWinter here.)

We've recently hired a new application engineer, Ryan Singler, from Honda, and while we (and our clients) have been taking in all of his insight, we thought it might be helpful for you to get to know him as well.

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Social Media

4 Steps to Expanding Your Industrial Network on LinkedIn

Chances are you’re already using LinkedIn to keep an up-to-date roster of contacts, check out what connections are up to, scout out potential hires, and send messages.

This powerful tool serves as much more than a social network or recruiting outlet, though — it can play a major role in generating leads and sales for your industrial company.

There are a few steps for you to take to benefit from using LinkedIn to connect with people in their industry, so we wanted to lay out a few tips on how to get started. 

(We do want to note that although there's a paid version of LinkedIn known as LinkedIn Sales, we know you’re as budget-conscious as you are business-savvy, so we’ll be solely focusing on harnessing the power of free LinkedIn in this post.)

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Sales

Dial Into Your Phone Calls When Measuring Industrial Marketing ROI

When it comes to measuring the return on investment (ROI) of your marketing activities, it’s essential that you’re actually measuring all of it. Thanks to the increasing prevalence of digital marketing, most marketers look at things like clicks, open rates and conversions. But if you’re like many industrial suppliers, you could be overlooking an essential piece of the marketing metrics puzzle – phone inquiries.

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Email Marketing

The Secret To Effective Sales Email Outreach

This is a heartfelt love note to all of the sales people out there that strap on the battle armor every day and ride out to find new opportunities that will help the business grow.

Your effort is the biggest driver to success, but style sure can improve results. Let’s take a look at an all too common challenge that all sales people face: the cold email fail.

We get them in our inbox all day and they largely do not incite a response other than to hit the “delete” button, right? Why is that? To begin, take a look at a few cold email openings that have hit my inbox lately:

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Sales

3 Ways To Cut Through The Marketing ROI Clutter

When it comes to measuring marketing ROI, there’s no shortage of data available. In fact, over the last five years, more than 3,600 martech vendors have entered the industry, giving business owners and marketing teams the ability to track every move their customers make, from opening emails to viewing pages to commenting on social media.

As a result, companies are armed with more data than ever before. Unfortunately, however, there’s so much information available that it can be easy to lose focus on the marketing metrics that really matter to your company. To help keep you from falling down the data rabbit hole, here are three things you can do to cut through the clutter:  

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Social Media

6 Tips For Social Selling: How To Convert Connections Into Customers

Facebook? Check. Twitter? Check. LinkedIn? Check.

If you’ve already put in the work of building out profiles on these major platforms and have gained some followers, you’re off to a great start. But even more important than gaining followers, of course, is gaining customers — and simply having a social media presence isn’t enough to reliably convert connections into leads.

Below, we’ve outlined six easy, efficient ways to enhance your social media marketing strategy and successfully turn your connections into customers.

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