The Thomas Blog

Thomas WebTrax: How Industrial Suppliers Can Get More Leads

To the casual observer, today’s strong economy and booming manufacturing sector might give the impression that landing new customers in the industrial space is easy. As an industrial supplier, you know better.

How To Utilize Business Mapping To Boost Industrial Sales

For three weeks in early spring, the Portland, Maine area was on edge. Fifteen armed robberies had been committed beginning on March 20, and the well-covered and cautious perpetrator had evaded security cameras — and law enforcement.

Industrial Sales Insights From Amy Kim, Thomas’ New Chief Revenue Officer And A Former Google Sales Executive

The industrial space and the digital world are converging at a rapid pace. Technologies like artificial intelligence, the IoT, and the cloud are changing the game on the shop floor.

5 Ways To Capture Marketing ROI

You probably have several different goals in mind for your marketing plan: increasing traffic, getting more leads, building your brand. But at the end of the day, what matters most to you? The answer has to be your Return on Investment (ROI). All of your marketing efforts should be based on clear, goal-oriented metrics, and how they relate to your bottom line.

With so many marketing tools at your disposal today — and a shift in buyer responsiveness from outbound to inbound marketing — it’s not always easy to lay out a plan to capture the ROI of a given campaign or program.

These five tips will help you focus your strategy on a metrics-driven marketing program – one that can deliver tangible, measureable results based on sales goals and objectives. Knowing how to measure and capture ROI helps you gauge your program’s success – and more importantly, gives you an organized, ready-to-present package for your CEO and executive team.

4 Ways Industrial Marketers Short Circuit Their ROI

Why do some industrial suppliers swear by online marketing, while others swear at it?

In many cases, industrial/B2B marketers that see a strong ROI (return on investment) from their online efforts simply have a clearer understanding of what it looks like, and a better idea of how, when, and where to look for it. In our 20+ years of helping suppliers use the internet to meet their business goals, we’ve seen four specific ways that many businesses short circuit their own ability to achieve and measure online success. Read on, and see if you’re making any of the 4 common missteps we outline on the following pages.

4 Steps To Get Started With Social Selling

Looking to generate leads and connect with more customers? Of course you are!

All manufacturing and industrial companies want to grow. Unfortunately, many of them are missing out on an amazing resource that can make this goal a reality — social media.

If you don't have any social media profiles, or if you're just using them to share updates about the company softball team, then it's time to get started with social selling.

At Thomas Marketing Services, we've helped hundreds of companies just like yours turn social profiles into sales generators. Based on our experience, here are some first steps that can put you on the path to social success:

Top Tools For Sales & Marketing Collaboration

Love versus hate. Good versus evil. Heaven versus hell. Sales versus marketing?

If you’ve ever worked in or with a sales or marketing department, you know that the statement above might not be as ridiculous as it first seems.

Marketing & Sales Insight from a Former Honda Engineer

Many industrial companies don't trust outside marketing services because they don't believe they understand their business or audience. Honestly, that's a true assumption when it comes to most traditional marketing agencies.

But we do things differently at Thomas. Our founder, a mechanical engineer with more than 15 years of marketing experience, leads the team of marketing experts and engineers to deliver record-breaking increases in lead generation and sales. (See how we drove a 113% increase in lead generation and 60% increase in sales for CJWinter here.)

We've recently hired a new application engineer, Ryan Singler, from Honda, and while we (and our clients) have been taking in all of his insight, we thought it might be helpful for you to get to know him as well.

The Secret To Effective Sales Email Outreach

This is a heartfelt love note to all of the sales people out there that strap on the battle armor every day and ride out to find new opportunities that will help the business grow.

Your effort is the biggest driver to success, but style sure can improve results. Let’s take a look at an all too common challenge that all sales people face: the cold email fail.

We get them in our inbox all day and they largely do not incite a response other than to hit the “delete” button, right? Why is that? To begin, take a look at a few cold email openings that have hit my inbox lately: